B2B news & analysis

AKQA, Topshop and Bodyform triumph at Rev Awards 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.

No 64: HAT's headquarters

The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then. The fact that HAT s headquarters is in the Norfolk village of Raveningham may have som...

Pass the sustainability baton and rebrand it 'sexy'

It is officially time to pass on, or at the least share with marketing, the baton of sustainability. It is also time to re-brand that baton.

Hibu targets retail giants Amazon and Tesco

Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal customers from retail giants Amazon and Tesco.

ASA aims fire at 'misleading' advertisers as complaint numbers fall

The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.

Aon signs eight-year sponsorship deal with Manchester United

Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m (£157m) to become the title sponsor of Manchester United's training ground and kit.

What does "marketing" actually mean and what is it for?

It's a straightforward enough question, but not one many of us dwell on for too long as we race toward execution. This means we lead perilous professional lives in comparison to our colleagues in finance, sales and beyond, with their more concrete se...

"Decoded" by Phil Barden

Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".

Bite-sized Business School: The Marketing Module

Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School, reveals how marketers can save their budgets.

Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum

Brands are encouraging marketers to expand their skill sets if they want to lead in the boardroom.

Marketing unveils multichannel revamp

Marketing, the leading brand for the UK marketing industry, is to unveil a fresh look at the end of April.

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.

Culture minister Ed Vaizey to open Media360

Ed Vaizey MP, the minister for Culture, Communications & Creative Industries, is set to launch this year's Media360 conference with an opening address.

Does the Best Companies list matter?

Nick Hornby s High Fidelity , published in 1995, is probably to blame. As well as leading to a not very good film starring John Cusack with the action (such as it was) shifted from North London to Chicago, it helped lead to a national obsession with...

Inside... Radio Advertising Bureau

The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.

Brands would be 'foolish' to expect economic recovery, warns Coca-Cola boss

Coca-Cola GB & Ireland boss Jon Woods has warned marketers that the slump in consumer confidence is unlikely to improve even in the long term, and to modify their marketing plans accordingly.

Mascots: building a place in consumers' hearts

A popular mascot could boost your brand's sales, but it should not outstay its welcome - keeping the advertising strategy fresh is key. If you believed the rumours circulating earlier this year, we'd seen the last of Comparethemarket.com's band of me...