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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.

 

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

 

VIDEO: Maurice Levy on the impossible situation caused by the Eurozone debt

Maurice Levy, chairman and CEO, Publicis Groupe talks about doing business in the Eurozone during the debt crisis.

 

Ebiquity reports small pre-tax profit

Marketing effectiveness consultant Ebiquity has recorded a pre-tax profit of £199,000 for the six months ended 31 October 2011.

 

Jazz FM strikes Mishcon de Reya deal

Jazz FM is launching a business-themed show sponsored by law firm Mishcon de Reya and presented by the firm's director of business development, from tomorrow (18 January).

 

Credit Suisse sponsors Bloomberg+ iPad app

Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a deal brokered by Havas Media International.

 

'Super Reed' entry wins Reed.co.uk ad contest

A £10,000 competition to create a TV ad for Reed, the recruitment agency, has been won by director Jonathan Brooks and producer Mat Laroche.

 

Marketing magazine revamps with new design, a picture cover and refreshed content

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover created by ad agencies.

 

Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business

 

Campaign architect and former Haymarket chief Lindsay Masters passes away

Lindsay Masters, who led the launch of Campaign in 1968 and ran Haymarket for nearly three decades, has passed away.

 

Is there a silver lining for brands in the fallout from the euro crisis?

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

 

Adobe swoops on Efficient Frontier 2

Adobe has agreed to acquire Efficient Frontier, the digital ad-buying and optimisation company, for an undisclosed sum.

 

Demand side platform Turn gears up UK operations

Turn, the demand side platform (DSP) with data management capabilities, is on track to make 8%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the UK.

 

Agencies vie for Victoria redevelopment ad task

Agencies are lining up to handle an advertising project to promote the launch of a major new office, retail and residential development in London.

 

Royal Mail control of direct mail prices worries DMA

The DMA has greeted Ofcom's proposals to free Royal Mail to set its own prices for bulk mail with concern, pointing out a lack of safeguards for bulk mail users against Royal Mail abusing its monopoly.

 

TNT Post UK sales and marketing director departs

TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities.

 

Ipsos completes acquisition of Synovate

PARIS - Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US$723m. This transaction makes Ipsos the third largest global market research company.

 

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

Is marketing facing a talent crisis, and should brands be doing more to attract gifted recruits to the industry? Marketing teamed up with recruiter Major Players to find out what the UK's top marketers really think.

 
 

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