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B2B news & analysis


The business card company Moo has rolled out an ad to US audiences, bearing the tagline "Why be ordinary?".


Benedict Cumberbatch's Sherlock helps BBC Worldwide return £173.8m to BBC

BBC Worldwide, the commercial arm of the BBC, generated sales of £1.04bn in the year to 31 March, propelled by the international licensing of top shows Sherlock, Top of the Lake and Doctor Who.


Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.


In pictures: Brand Republic Digital Awards 2014

More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.


Govt considers legislation on payment terms

The Government is considering including legislation on payment terms in the Queen's Speech early next month.


OgilvyOne UK captures global Regus business

Regus, the serviced-offices company, has appointed OgilvyOne UK as its global customer engagement agency of record.


Powwownow, The Refinery

Ben Hall isn t impressed by Powwownow s ad: "I m not sure how many schoolgirls swap stories about the continence-calling habits of their dads, but the crumbling marriage of the child s parents and the speed at which her dad tries to escape suggest ...


Consumer trust is the one true metric

Brands, currently obsessed with capturing their customers' data, should remain focused on gaining their trust, Andrew McGuinness says.


Creston launches health agency with Hayley and Dunford

Creston has backed Loooped, a new creative agency focused on healthcare led by former TBWA\Paling Walters executives Andy Hayley and Dick Dunford.


It's boom time in the M&A market

A new openness to doing business in Asia is just one of the reasons for heightened M&A activity, Jim Houghton writes.


Cisco Systems kicks off global CRM review

Cisco Systems, the internet network provider, has kicked off a global CRM review.


Everything you need to know about Publicis Omnicom Group

Omnicom and Publicis Groupe have confirmed that they intend to merge and form the world's largest communications, advertising, marketing and digital services company, at a press conference in Paris yesterday afternoon.


Vodafone, Red Bull and Santander: the brands driving motorsports

Vodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world.


Unilever and Waitrose sign up to speak at IAB Engage

Jay Altschuler, the director, global media innovation at Unilever, and Robin Phillips, the director of ecommerce at Waitrose, are among the speakers lined up to speak at this year's Internet Advertising Bureau Engage.


Avoiding media's bandwagons at all costs

From ITV to the Internet Advertising Bureau, Richard Eyre has been at the top of the UK's major media businesses and sectors, but he has always gone his own way. 'I don't want to be predictable,' he tells Philip Smith.


The history of advertising in quite a few objects: No 64 HAT's headquarters

The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then.


Culture minister Ed Vaizey to open Media360

Ed Vaizey MP, the minister for Culture, Communications & Creative Industries, is set to launch this year's Media360 conference with an opening address.


Inside... Radio Advertising Bureau

The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.


Does the Best Companies list matter?

Nick Hornby s High Fidelity , published in 1995, is probably to blame. As well as leading to a not very good film starring John Cusack with the action (such as it was) shifted from North London to Chicago, it helped lead to a national obsession with...


Mascots: building a place in consumers' hearts

A popular mascot could boost your brand's sales, but it should not outstay its welcome - keeping the advertising strategy fresh is key. If you believed the rumours circulating earlier this year, we'd seen the last of's band of me...


Trading Places: this week's people moves

It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.


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