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Bank marketing news & analysis
Pick of the week: NatWest, M&C Saatchi
Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and dire...
British & Irish Lions legends feature in HSBC ad
JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
British & Irish Lions legends feature in HSBC ad
JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
Are banks and supermarkets really that different?
Veb Anand, executive strategy director, The Brand Union, asks whether the leading supermarket brands could be heading for the same problems as the banking sector.
Sainsbury's in Lloyds talks over bank acquisition plans
Sainsbury's had revealed it is in talks with Lloyds Banking Group over moves to take full control of Sainsbury's Bank, as UK supermarkets prepare for a full-scale assault on the retail banking sector.
First Direct targets younger consumers with brand 'refresh'
First Direct has revealed plans to target younger consumers, ahead of a brand "refresh" due to launch in the coming weeks.
Rachel Eyre, Barclays
Position: senior brand manager, Barclays Follow @EyreRachel Date of Birth: 14.03.1984 View Rachel's profile on LinkedIn With a wide-ranging brief covering brand identity, brand strategy and staff engagement, Eyre is a rising star a...
Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'
Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, has warned brands that during the 2012 Games, sponsors were viewed by consumers as a "necessary evil".
Lloyds reaffirms commitment to TSB brand despite collapse of deal
Lloyds has reaffirmed its commitment to ensuring the TSB brand will be on the high-street this summer, despite the collapse of the sale of more than 600 branches to the Co-operative Group.
Andy Cairns joins BBH to run Barclays
Andy Cairns, the former managing director of Inferno, has resurfaced at Bartle Bogle Hegarty as the strategic business lead in charge of the Barclays account.
Rekorderlig targets success on the slopes at Snowbombing
Snowbombing, the week-long festival in Mayrhofen, Austria, that brings together music and wintersports, attracted significant support from brands this year.
Brand barometer: Social media perfomance of Barclays
A look at the performance of Barclays in social media over the past four months.
Karmarama wins Clydesdale Bank after marketing reshuffle
Karmarama has been appointed as the creative agency for Clydesdale Bank, following a competitive pitch.
HSBC plots global 150th anniversary celebrations
HSBC is gearing up to run a major global marketing campaign around its 150th anniversary in 2015.
HSBC splits £400m global ad account
HSBC has split its £400m global creative account three-ways between Grey London, Saatchi & Saatchi and the incumbent JWT.
Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos
Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.
HSBC shows the power of international connections in 'the lemon grove'
HSBC has followed up last year's "lemonade" campaign with a new ad that shows how the young girl from the original spot is growing her business internationally.
NatWest follows in Barclays' footsteps with fatherhood TV ad
NatWest has become the latest bank to feature a father-daughter relationship in its advertising, following Barclays' recent mortgage ad depicting a demanding child.
Barclays set to replace Lloyds as British Olympic sponsor
Barclays is to be the first new sponsorship signing for Lord Coe's embattled British Olympic Association (BOA), replacing Lloyds as the primary financial-services partner.
Santander set to unite Ennis, McIlroy and Button in major campaign
Santander is to bring together its three sporting brand ambassadors - Jessica Ennis, Rory McIlroy and Jenson Button - in a major ad campaign planned for the spring.
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