Bank marketing news & analysis

OgilvyOne hires PwC marketer Mark South to board

OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Barclaycard teams up with Dare for digital campaign

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Santander reviews £27m media account

Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.

Pick of the week: NatWest, M&C Saatchi

Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and dire...

British & Irish Lions legends feature in HSBC ad

JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.

British & Irish Lions legends feature in HSBC ad

JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.

Are banks and supermarkets really that different?

Veb Anand, executive strategy director, The Brand Union, asks whether the leading supermarket brands could be heading for the same problems as the banking sector.

Sainsbury's in Lloyds talks over bank acquisition plans

Sainsbury's had revealed it is in talks with Lloyds Banking Group over moves to take full control of Sainsbury's Bank, as UK supermarkets prepare for a full-scale assault on the retail banking sector.

First Direct targets younger consumers with brand 'refresh'

First Direct has revealed plans to target younger consumers, ahead of a brand "refresh" due to launch in the coming weeks.

Rachel Eyre, Barclays

Position: senior brand manager, Barclays Follow @EyreRachel Date of Birth: 14.03.1984 View Rachel's profile on LinkedIn With a wide-ranging brief covering brand identity, brand strategy and staff engagement, Eyre is a rising star a...

Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'

Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, has warned brands that during the 2012 Games, sponsors were viewed by consumers as a "necessary evil".

Lloyds reaffirms commitment to TSB brand despite collapse of deal

Lloyds has reaffirmed its commitment to ensuring the TSB brand will be on the high-street this summer, despite the collapse of the sale of more than 600 branches to the Co-operative Group.

Andy Cairns joins BBH to run Barclays

Andy Cairns, the former managing director of Inferno, has resurfaced at Bartle Bogle Hegarty as the strategic business lead in charge of the Barclays account.

Rekorderlig targets success on the slopes at Snowbombing

Snowbombing, the week-long festival in Mayrhofen, Austria, that brings together music and wintersports, attracted significant support from brands this year.