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Bank marketing news & analysis

 

JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 

Proximity captures Halifax CRM account

Halifax has handed Proximity London its CRM business after a four-way pitch.

 

Trading Places: this week's people moves

Isobar UK appoints Jon Boardman as managing director and Mark Wood is to step down as chief executive at media company Future, in this week's round-up of people moves in advertising, marketing, media and PR.

 

Pick of the week: HSBC, Saatchi & Saatchi

Jeremy Lee applauds Saatchi Saatchi s efforts for HSBC: "Matching the high bar that JWT London bequeathed the agency was a big ask. And I think Saatchis has just about pulled it off." The spot was written by Rob Potts, art directed by Andy Jex and ...

 

Turkey of the week: Santander, WCRS

James Swift thinks Santander is becoming a repeat offender: "I don t mind the idea behind this ad. The execution is fine too. It s just the length that infuriates me. There is no need to repeat the three-words-to-describe-something idea 11 times. I l...

 

TSB launches first TV campaign

TSB Bank today launches its first TV campaign since spinning off from Lloyds TSB at the end of 2013.

 

Co-op Bank runs second ad following scandal

The Co-operative Bank thanked its customers, colleagues and investors in a print ad, as further allegations were made in yesterday's Mail on Sunday about the bank's former chairman Paul Flowers.

 

DigitasLBi wins Barclays Wealth integrated brief

DigitasLBi has won a five-way pitch to create a strategy and a series of integrated campaigns for Barclays Wealth and Barclays International Banking.

 

Trading Places: this week's people moves

Emily Somers is appointed Havas Worldwide London's first managing director and Steve Auckland returns to the helm at Metro for the second time, in this week's roundup of people moves in advertising, marketing, media and PR.

 

Barclays calls global agency roster review

Barclays is conducting a review of all of its agency relationships in a process managed by Oystercatchers.

 

Trading Places: this week's people moves

Arnaud de Puyfontaine leaves Hearst for Vivendi and Wieden & Kennedy London snares a new creative team, in this week's people moves in advertising, marketing, media and PR.

 

How the 'Crystal Methodist' left his mark on adland

If it were just a coincidence that Joint London chose to launch the "new" TSB with the tale of its benevolent philanthropist founder, the Reverend Henry Duncan, in an ad called "the story", it now looks a rather ironic and poignant one in the light o...

 

RBS seeks agency for spin-off brand

The Royal Bank of Scotland Group has approached agencies ahead of a pitch for Williams & Glyn's, which is set to return to the high street after nearly 30 years.

 

Manning Gottlieb OMD lands TSB media brief

TSB, the bank formed after the split of Lloyds TSB, is set to appoint Manning Gottlieb OMD as its first media planning and buying agency.

 

Co-op Bank ads reassure customers about its ethics

The Co-operative Bank has taken out a national press ad in today's papers to stress its ethical banking credentials, as the bank reveals details of its rescue plan.

 

Clare Balding describes her first home in C4 and Lloyds tie-up

Channel 4 presenters such as Clare Balding and Ade Adepitan share personal stories about buying their first homes, in the first of a new series of films for Lloyds Bank's rebrand.

 

Virgin Money hits back at Lloyds and TSB with #betterbanking ad

Virgin Money, the bank owned by the Virgin Group, has launched a campaign highlighting its "soulful" approach to banking, in response to high profile campaigns from rivals TSB and Lloyds Bank.

 

New bank TSB seeks media agency to complete roster

TSB, the new bank that was spun out of Lloyds Banking Group, is looking for an agency to handle its £30 million media planning and buying account.

 

Jessica Ennis-Hill, Jenson Button and Rory McIlroy return in Santander campaign

Santander has brought back the members of the public its brand ambassadors Jessica Ennis-Hill, Jenson Button and Rory McIlroy surprised earlier this year in a bid to continue its discussion on the highlights of banking with the bank.

 
 

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