Bank marketing news & analysis

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

PAA lands Investec private banking account

Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media account for its private banking division.

Direct Line Group recruits former HSBC marketer Evans

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment by parent company RBS.

MasterCard unveils PayPass digital wallet

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

FindaProperty and Halifax launch home finder app

Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters, which provides a property search, mortgage calculator and local area information.

WPP lands global Bank of America ad and branding account

WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.

Brand Barometer: Social media performance of Virgin Money

A look at the performance of Virgin Money in social media over the past four months

RBS Group consolidates digital into M&C Saatchi

The Royal Bank of Scotland Group has consolidated its digital creative account for NatWest and its main consumer banking brands into its above-the-line agency, M&C Saatchi.

UM London takes FSCS communications planning account

UM London has been awarded the communications planning account for the Financial Services Compensation Scheme (FSCS), taking the business from incumbent Mindshare.

Barclaycard launches PayTag mobile payment

Barclaycard has launched a contactless payment method called PayTag that works on all mobile phones.

HSBC promotes Philip Mehl to pan-Euro role

HSBC has promoted marketer Philip Mehl to a pan-European role, as part of a shift in the marketing structure at the bank.

Barclays uses 'angry boy' viral to push Pingit app

Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.

Why the world needs a desirable bank

The big banking brands need to be careful they don't stagnate as competitors enter the field, writes Simon Clough, global marketing director, Clear.

HSBC signs four-year Cutty Sark sponsorship

HSBC has signed a four-year sponsorship of the recently restored Victorian merchant ship Cutty Sark, to highlight its own global trading heritage.

Barclays appoints former BSkyB executive Brent as top UK retail bank marketer

Barclays has hired Andy Brent, former BSkyB marketing director, as its marketing and customer director for its UK retail and business banking (RBB) division.

Santander targets females with 'more human' marketing strategy

Santander has overhauled its marketing strategy in favour of a more "human" approach to appeal more to female consumers.

Trading places: this week's people moves

James Murdoch resigns his News International executive chairman role and Tesco promotes Carolyn Bradley to group brand director, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Lloyds marketer Joe Clift leaves bank

Lloyds Banking Group marketer Joe Clift has left the high-street bank after three years with the organisation.

BBH and Ogilvy vie for Barclays ad brief

Barclays is in talks with its roster agencies regarding a brief for a global brand-repositioning project.

Trading places: this week's people moves

Mark Chippendale joins Active International and M&C Saatchi UK appoints Elspeth Lynn as group executive creative director in Brand Republic's round-up of this week's people moves in advertising, marketing and media.