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Bank marketing news & analysis

 

Agencies line up for Deutsche Bank task

Deutsche Bank is on the hunt for a global creative agency.

 

HSBC moves global retail business out of Grey

HSBC has moved its retail advertising business outside the UK into JWT.

 

Affluent consumers deserve richer ads

Ads targeting the affluent tend to be hackneyed affairs - so ditch the clichés and actually engage with these people, Richard Huntington says.

 

Yorkshire Building Society rolls out Tour de France campaign

Yorkshire Building Society has created a campaign around this year's Tour de France, which begins in the county next week.

 

UK wins three Mobile Lions

UK agencies won three Lions in Mobile at the Cannes Lions awards ceremony this evening, while the Grand Prix went to FCB Brasil for work for Nivea Fun Kids.

 

Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.

 

HMRC seeks shop for planning and comms

HM Revenue & Customs is looking for an agency for media planning and communications channel strategy.

 

JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 

Proximity captures Halifax CRM account

Halifax has handed Proximity London its CRM business after a four-way pitch.

 

Trading Places: this week's people moves

Isobar UK appoints Jon Boardman as managing director and Mark Wood is to step down as chief executive at media company Future, in this week's round-up of people moves in advertising, marketing, media and PR.

 

Pick of the week: HSBC, Saatchi & Saatchi

Jeremy Lee applauds Saatchi Saatchi s efforts for HSBC: "Matching the high bar that JWT London bequeathed the agency was a big ask. And I think Saatchis has just about pulled it off." The spot was written by Rob Potts, art directed by Andy Jex and ...

 

Turkey of the week: Santander, WCRS

James Swift thinks Santander is becoming a repeat offender: "I don t mind the idea behind this ad. The execution is fine too. It s just the length that infuriates me. There is no need to repeat the three-words-to-describe-something idea 11 times. I l...

 

TSB launches first TV campaign

TSB Bank today launches its first TV campaign since spinning off from Lloyds TSB at the end of 2013.

 

Co-op Bank runs second ad following scandal

The Co-operative Bank thanked its customers, colleagues and investors in a print ad, as further allegations were made in yesterday's Mail on Sunday about the bank's former chairman Paul Flowers.

 

DigitasLBi wins Barclays Wealth integrated brief

DigitasLBi has won a five-way pitch to create a strategy and a series of integrated campaigns for Barclays Wealth and Barclays International Banking.

 

Trading Places: this week's people moves

Emily Somers is appointed Havas Worldwide London's first managing director and Steve Auckland returns to the helm at Metro for the second time, in this week's roundup of people moves in advertising, marketing, media and PR.

 

Barclays calls global agency roster review

Barclays is conducting a review of all of its agency relationships in a process managed by Oystercatchers.

 

Trading Places: this week's people moves

Arnaud de Puyfontaine leaves Hearst for Vivendi and Wieden & Kennedy London snares a new creative team, in this week's people moves in advertising, marketing, media and PR.

 

How the 'Crystal Methodist' left his mark on adland

If it were just a coincidence that Joint London chose to launch the "new" TSB with the tale of its benevolent philanthropist founder, the Reverend Henry Duncan, in an ad called "the story", it now looks a rather ironic and poignant one in the light o...

 
 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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