Branding news & analysis

The Guardian aims for global brand 'consistency' with single URL move

The Guardian is looking to reposition itself as a global brand, with the decision to consolidate its digital presence around a single international URL, TheGuardian.com.

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Kellogg's hits back at own-label with top secret Special K recipe

Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.

How UEFA has looked to grow its Europa League brand

This evening (15 May) Chelsea will take on Benfica in the UEFA Europa League final. The game, screened live on ITV, is anticipated reaching a record global audience.

Wedgwood invokes an idealised English home

The "style conscious woman" is the target of a campaign based on an idealised English home with photography shot by Rebecca Miller at Barlaston Hall, an 18th century manor house on the original Wedgwood Estate.

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Bombay Sapphire launches online film contest

Bombay Sapphire has launched its second Imagination film competition by signing the actor Adrien Brody as a judge for the contest.

First Direct targets younger consumers with brand 'refresh'

First Direct has revealed plans to target younger consumers, ahead of a brand "refresh" due to launch in the coming weeks.

Pernod Ricard creates 'hand-crafted' premium Beefeater gin

Distilled in a small copper still from the 19th century, Beefeater Burrough's Reserve is later rested in Jean de Lillet oak barrels to create a hand-crafted, ultra-premium gin.

Mark D'Arcy on what makes a great Facebook campaign

The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director...

Beefeater creates 'My London' bottle with user generated photos

Beefeater gin has created a sleeve that is made up of photographs that were uploaded by Londoners to celebrate its 2013 limited edition bottle.

Condé Nast College opts for minimal and timeless identity

Sleek, minimal and timeless are the buzz words for the identity of Condé Nast College of Fashion & Design, which has opened its doors in the heart of Soho.

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins t...

Talisker creates 'world's first interactive storm'

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