Branding news & analysis
Unilever has signed a "seven figure" partnership with Guardian News & Media centred on sustainable living, as the publisher officially launches its branded content division, Guardian Labs.
Habitat, part of Home Retail Group, has hired Portas, the agency founded by Mary Portas, to its creative account.
Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.
Ongoing investment in digital outdoor sites has helped the sector to build on the highs of the London 2012 Olympics and achieve unexpected growth of 2% in 2013.
Humour me for a minute. Suspend your natural scepticism. Believe me when I say a group of senior ad/media folk were moved deeply last week when Bill Gates addressed a well-known London club.
The UK is the world's leading ecommerce exporter with a trade surplus of £720 million in 2013, according to a new study.
Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.
Cautious and plodding brands are winning the day, according McCann London's annual report into the mood of the UK, which found John Lewis was Britain's favourite brand.
Vodafone is looking to hire an agency to help it create a set of guidelines to unite its advertising across the world.
Cancer Research UK has appointed Atomic London for a major legacy marketing campaign to launch in 2014.
The Box, the music broadcaster, will unveil a revamped logo and branding from Monday 28 October, themed to combine a cutting-edge approach with its brand heritage.
Bacardi has called a creative pitch for its Eristoff vodka brand, as it looks to expand its appeal in the UK.
ESTV's London Live has hired independent design and branding agency Kemistry to develop the brand identity for its upcoming London TV station due to launch in Spring 2014.
Omnicom, the owner of the BBDO and OMD networks, has reported pre-tax profits of $336.6 million (£210.7 million) in the three months to the end of September, down three per cent year on year, despite the UK reporting 7.5 per cent organic revenue grow...
So the Labour Party is finally getting its act together on the forthcoming general election campaign and is set to appoint an ad agency.
Campaign goes inside online video experts Unruly's social video lab to find out how consumer reaction to content can help predict how well it will be shared online.
WPP has overhauled its remuneration committee with the appointment of three new non-executive directors, including a new chairman of the committee in Dr John Hood.
Maybelline's iconic "Maybe she's born with it" strapline has topped CBS Outdoor's brand recognition game in celebration of 150 years of advertising on the London Underground.
Guinness World Records, the global authority on record-breaking achievements, has appointed Brandhouse to overhaul its brand strategy ahead of its 60th anniversary next year.
Embrace, the integrated communications agency, has appointed Andrew Paterson as creative director following the promotion of Paul Turner to the new role of creative strategy and planning director.
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