Branding news & analysis
Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations.
The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani.
Domino's Pizza has agreed a multi-million pound deal to sponsor youth-focused soap Hollyoaks for two years from next Monday.
After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014.
The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds.
A new study reveals that young women are a demanding target to engage, writes Mason Lerner for Campaign US.
The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media, writes Mason Lerner for Campaign US.
Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.
The Hospital Club last night announced the winners of its hClub100 awards, with agencies Blue Rubicon, Grey London, We Are Social and The Sunshine Company featuring in the advertising, marketing and PR category.
Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.
Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...
Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.
Manifesto brands stand for a cause, have something to say and are ready to agitate. Phil Teer offers tips on how to be one.
Future reports "good progress" with its transformation programme in its Interim Management Statement for the three months to June 2014, confirming the media group has secured more financial headroom following the £24 million sale of its sports and cr...
A surge in British national pride is needed to help British brands expand abroad successfully, the retail expert Mary Portas argued at Thinkbox's Think Big conference on Thursday.
Live streamed coverage of Thinkbox's Big Think event. Experts including Sir John Hegarty and Mary Portas will be talking about some of the hottest topics for brands, marketing and media. TV might get a mention too.
Following a long-standing legal challenge, the Court of Justice of the European Union (CJEU) has sided with Karen Millen in a ruling that should offer greater protection for designers in future.
Bono, the U2 front man, has called on adland to use its "big brains" to combat "compassion fatigue" during a speech at the Cannes Lions festival.
Sir Martin Sorrell hailed "brilliant work for clients" as accolades for 47 agencies, including network of the year for Ogilvy & Mather, helped win holding company of the year for WPP at the Cannes Lions International Festival of Creativity 2014.
A trade mark-led battle of the vapours could be coming to the UK following a spate of legal challenges in the US. Consumer brand owners need to be vigilant and be prepared to enforce their rights if necessary.
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