Branding news & analysis
Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.
The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.
Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".
Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.
Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.
The Payments Council has kicked off a new campaign to launch its mobile payments service Paym.
Camelot UK Lotteries, operator of The National Lottery, has called a £40 million consolidating review of its media planning and buying and digital strategy business.
DigitasLBi has poached JWT's planning director David Carr to be its strategy director.
Havas's digital creative agency, AIS London, has relocated into the "Havas Village", as the communications group seeks to make itself more agile and joined up in the UK.
We Are Social, the social media agency, has hired Mobbie Nazir, the head of digital strategy at JWT, as its chief strategy officer, based in its London headquarters.
A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.
Unilever has signed a "seven figure" partnership with Guardian News & Media centred on sustainable living, as the publisher officially launches its branded content division, Guardian Labs.
Habitat, part of Home Retail Group, has hired Portas, the agency founded by Mary Portas, to its creative account.
Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.
Ongoing investment in digital outdoor sites has helped the sector to build on the highs of the London 2012 Olympics and achieve unexpected growth of 2% in 2013.
Humour me for a minute. Suspend your natural scepticism. Believe me when I say a group of senior ad/media folk were moved deeply last week when Bill Gates addressed a well-known London club.
The UK is the world's leading ecommerce exporter with a trade surplus of £720 million in 2013, according to a new study.
Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.
Cautious and plodding brands are winning the day, according McCann London's annual report into the mood of the UK, which found John Lewis was Britain's favourite brand.
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