Branding news & analysis

Kellogg's hits back at own-label with top secret Special K recipe

Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.

How UEFA has looked to grow its Europa League brand

This evening (15 May) Chelsea will take on Benfica in the UEFA Europa League final. The game, screened live on ITV, is anticipated reaching a record global audience.

Wedgwood invokes an idealised English home

The "style conscious woman" is the target of a campaign based on an idealised English home with photography shot by Rebecca Miller at Barlaston Hall, an 18th century manor house on the original Wedgwood Estate.

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Bombay Sapphire launches online film contest

Bombay Sapphire has launched its second Imagination film competition by signing the actor Adrien Brody as a judge for the contest.

First Direct targets younger consumers with brand 'refresh'

First Direct has revealed plans to target younger consumers, ahead of a brand "refresh" due to launch in the coming weeks.

Pernod Ricard creates 'hand-crafted' premium Beefeater gin

Distilled in a small copper still from the 19th century, Beefeater Burrough's Reserve is later rested in Jean de Lillet oak barrels to create a hand-crafted, ultra-premium gin.

Mark D'Arcy on what makes a great Facebook campaign

The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director...

Condé Nast College opts for minimal and timeless identity

Sleek, minimal and timeless are the buzz words for the identity of Condé Nast College of Fashion & Design, which has opened its doors in the heart of Soho.

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins t...

Talisker creates 'world's first interactive storm'

Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.

Coke boss salutes 'brave' personalised bottle campaign

It was "a brave move to replace the world's most iconic brand with 150 names," said Coca-Cola GB and Ireland managing director Jon Woods, after today unveiling Coke's biggest-ever summer campaign.

BlackBerry positions Q10 as 'lifestyle' product in face of 'insane' competition

BlackBerry is positioning its new Q10 phone as a "lifestyle product and must-have accessory" to compete with the "insane" competition in the marketplace.

Dodd's Gin design brings in founder's engineering heritage

Trigonometry, geometry and engineering diagrams are the pillars of the design for Dodd's Gin as whisky experts London Distillery Company move into gin.

Analyst view: Apple prospects unharmed by first profit drop in a decade

Apple's results demonstrate the underlying strength of the business and it has no cause for concern yet, argues IHS Screen Digest head of mobile Ian Fogg.

Value of a Facebook fan rises to an average of $174

The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.

John Lewis mulls entry into mobile phone sector

John Lewis is reportedly weighing up a move into the lucrative mobile phone market as part of its strategy of using trust in the brand to diversify its product range.

Digital technology to bring virtual product placement

Product placement is being taken to a whole new level as emerging technologies developed by Bitmama and Mirriad allow brands and advertisers to digitally place products into TV shows or films, after they have already been filmed.