Branding news & analysis
Vodafone is looking to hire an agency to help it create a set of guidelines to unite its advertising across the world.
Cancer Research UK has appointed Atomic London for a major legacy marketing campaign to launch in 2014.
The Box, the music broadcaster, will unveil a revamped logo and branding from Monday 28 October, themed to combine a cutting-edge approach with its brand heritage.
Bacardi has called a creative pitch for its Eristoff vodka brand, as it looks to expand its appeal in the UK.
ESTV's London Live has hired independent design and branding agency Kemistry to develop the brand identity for its upcoming London TV station due to launch in Spring 2014.
Omnicom, the owner of the BBDO and OMD networks, has reported pre-tax profits of $336.6 million (£210.7 million) in the three months to the end of September, down three per cent year on year, despite the UK reporting 7.5 per cent organic revenue grow...
So the Labour Party is finally getting its act together on the forthcoming general election campaign and is set to appoint an ad agency.
Campaign goes inside online video experts Unruly's social video lab to find out how consumer reaction to content can help predict how well it will be shared online.
WPP has overhauled its remuneration committee with the appointment of three new non-executive directors, including a new chairman of the committee in Dr John Hood.
Maybelline's iconic "Maybe she's born with it" strapline has topped CBS Outdoor's brand recognition game in celebration of 150 years of advertising on the London Underground.
Guinness World Records, the global authority on record-breaking achievements, has appointed Brandhouse to overhaul its brand strategy ahead of its 60th anniversary next year.
Embrace, the integrated communications agency, has appointed Andrew Paterson as creative director following the promotion of Paul Turner to the new role of creative strategy and planning director.
TSB has kicked off a £30 million multi-channel campaign developed by Joint, to mark its separation from Lloyds Banking Group and re-launch as an independent bank.
Marie Claire, the monthly fashion and lifestyle magazine, is celebrating its 25th British anniversary with a bumper 430-page October issue.
Jacob Hill, the founder of The Lazy Camper, an online festival and camping supplies start-up, has given advice to adland and brands on being social and being small in business.
NBCUniversal has put character-driven entertainment at the heart of a global refresh of the flagship brand of its channels division, Universal Channel.
Vodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world.
WPP has been awarded holding company of the year at the Cannes Lions, beating rivals Omnicom for the third successive year, after a record collective haul from its ad, PR and media agencies.
Jed Glanvill leaves Mindshare UK, Stephen Haines is New York-bound with Facebook and Piers Pottinger moves to Singapore, in this week's round-up of people moves across advertising, marketing, media and PR.
Havas Media Group's new global managing director talks for the first time since being promoted last year. By Arif Durrani.
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