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Yorkshire Tea celebrates Yorkshire Day with Mel B cake

Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.

 

How to write a brand manifesto

Manifesto brands stand for a cause, have something to say and are ready to agitate. Phil Teer offers tips on how to be one.

 

Consolidating Future secures new bank agreements to 2016

Future reports "good progress" with its transformation programme in its Interim Management Statement for the three months to June 2014, confirming the media group has secured more financial headroom following the £24 million sale of its sports and cr...

 

British brands 'need more than ballsy ads', says Mary Portas

A surge in British national pride is needed to help British brands expand abroad successfully, the retail expert Mary Portas argued at Thinkbox's Think Big conference on Thursday.

 

Watch live: Big Think@BAFTA

Live streamed coverage of Thinkbox's Big Think event. Experts including Sir John Hegarty and Mary Portas will be talking about some of the hottest topics for brands, marketing and media. TV might get a mention too.

 

An important victory for fashion designers

Following a long-standing legal challenge, the Court of Justice of the European Union (CJEU) has sided with Karen Millen in a ruling that should offer greater protection for designers in future.

 

Bono: adland is 'the creative engine of capitalism'

Bono, the U2 front man, has called on adland to use its "big brains" to combat "compassion fatigue" during a speech at the Cannes Lions festival.

 

WPP wins holding company of the year in Cannes for fourth time in a row

Sir Martin Sorrell hailed "brilliant work for clients" as accolades for 47 agencies, including network of the year for Ogilvy & Mather, helped win holding company of the year for WPP at the Cannes Lions International Festival of Creativity 2014.

 

Trade mark battle of the vapours could be coming to the UK

A trade mark-led battle of the vapours could be coming to the UK following a spate of legal challenges in the US. Consumer brand owners need to be vigilant and be prepared to enforce their rights if necessary.

 

Sorrell warns rivals: 'Don't climb the backstairs of the Carlton in Cannes'

Sir Martin Sorrell, the founder and chief executive of WPP, revelled in the collapse of the proposed $35 billion Publicis Omnicom Group in Cannes this week.

 

Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz

News UK is preparing to make newspaper history tomorrow when it delivers The Sun to every household in England, a move the tabloid's editor David Dinsmore calls the "greatest print initiative of recent times".

 

More pictures and Vines: Brand Republic Digital Awards 2014

Exclusive pictures of the Brand Republic Digital Awards 2014 after party, and some indication of what went on in the Vine booth.

 

Dunelm to sponsor ITV Encore

ITV Commercial has landed Dunelm, the homewares retailer, as launch sponsor for the broadcaster's new pay TV channel, ITV Encore.

 

Faces to Watch 2014

This year's crop of high-achieving millennials will make many of us feel like Timothy Lumsden by comparison. To make things worse, they are probably too young even to have heard of Timothy Lumsden. Anyway, here are the fab 14 already taking the adver...

 

Content: now everyone's talking about it, but what does it actually mean?

There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this.

 

D&AD: watch the Black Pencil winners

D&AD awarded a record seven Black Pencils at its awards last week, with gongs for Volvo Trucks "epic split" with Jean-Claude Van Damme by Forsman & Bodenfors as well as one for a gravity-powered light from a UK company.

 

Newsworks tablet study finds ad response up to 40 times higher than online

Response to advertising in tablet editions of newspapers is up to 40 times higher than that tracked online, according to the industry's first study commissioned by Newsworks.

 

Brands advised to avoid 'ambushing' the World Cup

With World Cup fever gaining momentum, brand owners should think twice before attempting to piggyback on the sporting event, as they risk falling foul of stringent marketing and advertising rules that apply.

 

WPP posts 1.5% revenue lift in Q1 and strong performance from UK

WPP, the world's largest marketing communications group, has reported revenue up 1.5 per cent in the first quarter of 2014 after a negative impact of exchange rates, but continued strong like-for-like growth in the UK and North America.

 

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

 
 

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