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Branding news & analysis


Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".


Ben Felton to head strategy at The Marketing Store

Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.


Watch: Why ustwo is the 'John Lewis of digital'

Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.


The Payments Council kicks off mobile payments service push

The Payments Council has kicked off a new campaign to launch its mobile payments service Paym.


Camelot calls £40m media review

Camelot UK Lotteries, operator of The National Lottery, has called a £40 million consolidating review of its media planning and buying and digital strategy business.


DigitasLBi poaches JWT's David Carr to be strategy director

DigitasLBi has poached JWT's planning director David Carr to be its strategy director.


Havas moves AIS into media village

Havas's digital creative agency, AIS London, has relocated into the "Havas Village", as the communications group seeks to make itself more agile and joined up in the UK.


We Are Social hires JWT's Mobbie Nazir as CSO

We Are Social, the social media agency, has hired Mobbie Nazir, the head of digital strategy at JWT, as its chief strategy officer, based in its London headquarters.


The age of (brand) activists

A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.


Unilever inks deal with The Guardian

Unilever has signed a "seven figure" partnership with Guardian News & Media centred on sustainable living, as the publisher officially launches its branded content division, Guardian Labs.


Habitat hires Portas to creative account

Habitat, part of Home Retail Group, has hired Portas, the agency founded by Mary Portas, to its creative account.


Should media agencies get into content?

Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.


No Olympic blues for outdoor, as sector grows 2% in 2013

Ongoing investment in digital outdoor sites has helped the sector to build on the highs of the London 2012 Olympics and achieve unexpected growth of 2% in 2013.


Brands are now at tipping point in debate on ethics

Humour me for a minute. Suspend your natural scepticism. Believe me when I say a group of senior ad/media folk were moved deeply last week when Bill Gates addressed a well-known London club.


UK leads world's ecommerce exports as fashion brands travel well

The UK is the world's leading ecommerce exporter with a trade surplus of £720 million in 2013, according to a new study.


Facebook begins testing automatic video ads in News Feed

Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.


John Lewis Britain's favourite brand, according to McCann report

Cautious and plodding brands are winning the day, according McCann London's annual report into the mood of the UK, which found John Lewis was Britain's favourite brand.


Vodafone seeks shop for ad rules

Vodafone is looking to hire an agency to help it create a set of guidelines to unite its advertising across the world.


Cancer Research UK hires Atomic London for behaviour change brief

Cancer Research UK has appointed Atomic London for a major legacy marketing campaign to launch in 2014.


The Box marks new era with brand refresh

The Box, the music broadcaster, will unveil a revamped logo and branding from Monday 28 October, themed to combine a cutting-edge approach with its brand heritage.


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