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Branding news & analysis


Accenture ties up with Guardian for 6 Nations

Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations.


Stringer helps capture News UK's 'unquiet' talent

The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani.


Domino's Pizza strikes two-year Hollyoaks sponsorship deal

Domino's Pizza has agreed a multi-million pound deal to sponsor youth-focused soap Hollyoaks for two years from next Monday.


Medium of the Year 2014: Facebook

After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014.


Should content be funded from above-the-line ad budgets?

The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds.


Why brands still come up short with millennial women

A new study reveals that young women are a demanding target to engage, writes Mason Lerner for Campaign US.


How Chevrolet made a save at the World Series

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media, writes Mason Lerner for Campaign US.


Should brands be held to their straplines?

Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.


Winners of hClub100 2014 awards announced

The Hospital Club last night announced the winners of its hClub100 awards, with agencies Blue Rubicon, Grey London, We Are Social and The Sunshine Company featuring in the advertising, marketing and PR category.


Reebok Classics brand film champions 'Madchester' revival

Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.


Webinar: How to build teams that drive innovation

Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...


Yorkshire Tea celebrates Yorkshire Day with Mel B cake

Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.


How to write a brand manifesto

Manifesto brands stand for a cause, have something to say and are ready to agitate. Phil Teer offers tips on how to be one.


Consolidating Future secures new bank agreements to 2016

Future reports "good progress" with its transformation programme in its Interim Management Statement for the three months to June 2014, confirming the media group has secured more financial headroom following the £24 million sale of its sports and cr...


British brands 'need more than ballsy ads', says Mary Portas

A surge in British national pride is needed to help British brands expand abroad successfully, the retail expert Mary Portas argued at Thinkbox's Think Big conference on Thursday.


Watch live: Big Think@BAFTA

Live streamed coverage of Thinkbox's Big Think event. Experts including Sir John Hegarty and Mary Portas will be talking about some of the hottest topics for brands, marketing and media. TV might get a mention too.


An important victory for fashion designers

Following a long-standing legal challenge, the Court of Justice of the European Union (CJEU) has sided with Karen Millen in a ruling that should offer greater protection for designers in future.


Bono: adland is 'the creative engine of capitalism'

Bono, the U2 front man, has called on adland to use its "big brains" to combat "compassion fatigue" during a speech at the Cannes Lions festival.


WPP wins holding company of the year in Cannes for fourth time in a row

Sir Martin Sorrell hailed "brilliant work for clients" as accolades for 47 agencies, including network of the year for Ogilvy & Mather, helped win holding company of the year for WPP at the Cannes Lions International Festival of Creativity 2014.


Trade mark battle of the vapours could be coming to the UK

A trade mark-led battle of the vapours could be coming to the UK following a spate of legal challenges in the US. Consumer brand owners need to be vigilant and be prepared to enforce their rights if necessary.


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