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British Airways pitch activity
Virgin Atlantic's global creative review - the first for 20 years - is an attempt by the airline to modernise its communications and reduce a reliance on ads.
Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert.
Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.
British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.
Pitch update includes the latest on pitches from British Airways, eHarmony, Scottish Power, the Smart Meter Central Delivery Board, BMW, the Alzheimer's Society and Majectic Wine.
Pitches for the 55 million Argos account have been taking place this week. The review, managed by AAR and prompted by the arrival of the new marketing director, Stephen Vowles, kicked off in December and put the incumbent, CHI Partners, on alert...
Pitch update: The latest on pitches from Argos, Williams & Glyn's, British Hearth Foundation, British Airways, Heinz and Sony Electronics
Ah, all-agency briefings - possibly one of the most excruciating things that shops can be made to sit through.
The Royal Bank of Scotland Group has revealed the timings for its Williams Glyn s ad pitch. A brief will go out on 13 December, with presentations to be held in mid-January. Pitches for Travelodge s advertising account are being held on 17 ...
With the creative pitches out of the way, British Airways is still refining some of the finer details of its mammoth advertising review. It is now examining the production and content capabilities of those invited to participate. An announcement on...
Tim Hipperson's future as the chief executive of ZenithOptimedia UK is in doubt, as L'Oréal moves its £135 million UK and Ireland media account to Maxus.
The latest updates from Homebase and Argos parent, Home Retail Group, SSE and British Airways pitches.
All the latest on pitches from Merlin Entertainments, British Airways, Virgin Trains and Iglo.
The Dixons pitchlist just got more interesting, with 18 Feet & Rising joining the £50 million contest alongside Abbott Mead Vickers BBDO, Bartle Bogle Hegarty and the incumbent, M&C Saatchi. The agencies met at the retailer's headquarters in glamorou...
British Airways is believed to have shortlisted Mother, Grey London and SapientNitro to pitch against the incumbents, Bartle Bogle Hegarty and Ogilvy, for its ad account. The airline will hold further meetings with the successful agencies next week....
Agencies have been told what to expect from British Airways wholesale creative review. With Oystercatchers now stepping down from the process, chemistry meetings are taking place over the next week. This will be followed by the issue of a brief in...
Adam Eve/DDB, Krow and Leo Burnett have made it to the final stage of SSE s advertising review. TBWA\London and the incumbent, Leith, were knocked off the pitch, which is being run by AAR and Tina Fegent Consulting. Credentials are being handed...
British Airways has confirmed it is reviewing its global creative requirements, including its ad agency Bartle Bogle Hegarty and direct agency OgilvyOne.
British Airways and Iberia-owner International Airlines Group has appointed Carat to its global media planning and buying account, ending its relationship with ZenithOptimedia and Initiative.
British Airways is reviewing its global media planning and buying account, currently held by ZenithOptimedia.
Iberia, the Spanish airline, has appointed the Ogilvy Group as its global creative agency to look after its advertising and direct business, following a six-month pitch process.
Britsh Airways marketing activity
Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.
Advertisers are making the most of digital out-of-home but there is more to come, leading creatives promise. as the fifth anniversary of ocean's digital creative competition looms, Campaign looks at how far the medium has come in such a short space o...
OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.
Oystercatchers, the client-agency intermediary, is expanding into Asia-Pacific, launching its first office in Hong Kong and planning to roll out to China, Thailand, Singapore, Malaysia and India.
With the ever-increasing importance of branded content, earned media, sponsored editorial, forums and the first-hand opinions of ordinary punters through social media, where does that leave poor old upfront, paid-for traditional advertising? Won't it...
"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.
Razorfish has hired a Stuart O'Neill, a creative technology director at Elvis, as creative director.
BJL, the Manchester-based integrated agency, has opened a London office in Shoreditch as it attempts to broaden its client base.
Caroline Pay is returning to Bartle Bogle Hegarty for the newly created role of managing partner, head of creative development.
Now the year is coming to a close, Campaign has totted up the most popular video ads in its Ad of the Day online feature in 2013.
What do this year's APG Creative Strategy Awards tell us about the state of planning in this country, Craig Mawdsley and Adam Morgan wonder.
So the Labour Party is finally getting its act together on the forthcoming general election campaign and is set to appoint an ad agency.
It may or may not be the world's favourite airline, but British Airways is surely the one with the most famous ad history. No surprise, then, that the brand's creative review will be one of the biggest of the year. By John Tylee.
OgilvyOne UK has hired Brendan Wilkins, a creative director at Havas Worldwide London, and Paul Hancock, the creative group head at DLKW Lowe, as creative partners.
DirecTV, the American broadcaster, has topped the viral chart this week with 186,000 shares of its "football on your phone" ad.
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