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British Airways pitch activity
The number of advertising new-business appointments dropped by nearly 17 per cent in the first half of the 2014, but those across direct marketing/CRM increased by 44 per cent. Data from AAR showed that total new-business appointments were down by ...
Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.
Virgin Atlantic's global creative review - the first for 20 years - is an attempt by the airline to modernise its communications and reduce a reliance on ads.
Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert.
Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.
British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.
Pitch update includes the latest on pitches from British Airways, eHarmony, Scottish Power, the Smart Meter Central Delivery Board, BMW, the Alzheimer's Society and Majectic Wine.
Pitches for the 55 million Argos account have been taking place this week. The review, managed by AAR and prompted by the arrival of the new marketing director, Stephen Vowles, kicked off in December and put the incumbent, CHI Partners, on alert...
Pitch update: The latest on pitches from Argos, Williams & Glyn's, British Hearth Foundation, British Airways, Heinz and Sony Electronics
Ah, all-agency briefings - possibly one of the most excruciating things that shops can be made to sit through.
The Royal Bank of Scotland Group has revealed the timings for its Williams Glyn s ad pitch. A brief will go out on 13 December, with presentations to be held in mid-January. Pitches for Travelodge s advertising account are being held on 17 ...
With the creative pitches out of the way, British Airways is still refining some of the finer details of its mammoth advertising review. It is now examining the production and content capabilities of those invited to participate. An announcement on...
Tim Hipperson's future as the chief executive of ZenithOptimedia UK is in doubt, as L'Oréal moves its £135 million UK and Ireland media account to Maxus.
The latest updates from Homebase and Argos parent, Home Retail Group, SSE and British Airways pitches.
All the latest on pitches from Merlin Entertainments, British Airways, Virgin Trains and Iglo.
The Dixons pitchlist just got more interesting, with 18 Feet & Rising joining the £50 million contest alongside Abbott Mead Vickers BBDO, Bartle Bogle Hegarty and the incumbent, M&C Saatchi. The agencies met at the retailer's headquarters in glamorou...
British Airways is believed to have shortlisted Mother, Grey London and SapientNitro to pitch against the incumbents, Bartle Bogle Hegarty and Ogilvy, for its ad account. The airline will hold further meetings with the successful agencies next week....
Agencies have been told what to expect from British Airways wholesale creative review. With Oystercatchers now stepping down from the process, chemistry meetings are taking place over the next week. This will be followed by the issue of a brief in...
Adam Eve/DDB, Krow and Leo Burnett have made it to the final stage of SSE s advertising review. TBWA\London and the incumbent, Leith, were knocked off the pitch, which is being run by AAR and Tina Fegent Consulting. Credentials are being handed...
British Airways has confirmed it is reviewing its global creative requirements, including its ad agency Bartle Bogle Hegarty and direct agency OgilvyOne.
British Airways and Iberia-owner International Airlines Group has appointed Carat to its global media planning and buying account, ending its relationship with ZenithOptimedia and Initiative.
Britsh Airways marketing activity
Laurence Green, a co-founder of 101, explains why he is weary of the "real-time" juggernaut.
The UK, led by Adam & Eve/DDB, enjoyed a resurgence at Cannes last week, winning 102 Lions in total - including five Grands Prix, 26 golds and 25 silvers.
Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech meshed with celebrity, salesmen with creative and producers with data-crunchers.
Apologies for one last Cannes-fest. I'm so over it all, but we must squeeze the last dregs out of the crazy trade-fair whirl and make sure we got our money's worth from the expensive madness.
Jurors share their observations and creative highlights from the judging room at this year's Cannes Lions festival.
At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.
Adidas's "my Adidas" ad from 1985 featuring music by Run DMC has topped the list of the greatest ads of all time featuring music, according to a study.
Adam & Eve/DDB received nine gold Lions - six for Harvey Nichols and three for Marmite - at the Outdoor ceremony in Cannes this evening.
R/GA London has bagged five shortlist places, totaling a quarter of the UK nominations, in the Cannes 2014 Cyber Lions including four for its "Beats Music" work.
Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.
OgilvyOne has won the Direct Lion Grand Prix for its "magic of flying" campaign for British Airways.
Leo Burnett is leading the UK's charge in the Direct Lions shortlist with three nominations.
Gravity Light, a light powered by the force of gravity, has picked up the UK's only black pencil at the D&AD Awards, while OgilvyOne UK wins two yellow pencils for British Airways.
OgilvyOne and Posterscope have won the Grand Prize for the #lookup campaign for British Airways at this year's Clear Channel Outdoor Planning Awards, held in association with Brand Republic.
Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.
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