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British Airways pitch activity

New-business appointments slide despite growth in direct

The number of advertising new-business appointments dropped by nearly 17 per cent in the first half of the 2014, but those across direct marketing/CRM increased by 44 per cent. Data from AAR showed that total new-business appointments were down by ...


British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.


Virgin Atlantic seeks 'best fit and best value' in global pitch

Virgin Atlantic's global creative review - the first for 20 years - is an attempt by the airline to modernise its communications and reduce a reliance on ads.


Virgin Atlantic calls global creative pitch

Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert.


BA victory prompts BBH to launch CRM division

Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.


British Airways awards entire account to BBH

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.


Pitch update: Still no result for BA, update on eHarmony, Scottish Power, BMW

Pitch update includes the latest on pitches from British Airways, eHarmony, Scottish Power, the Smart Meter Central Delivery Board, BMW, the Alzheimer's Society and Majectic Wine.


Pitch update: Argos pitches ongoing this week, British Airways winner still unclear

Pitches for the 55 million Argos account have been taking place this week. The review, managed by AAR and prompted by the arrival of the new marketing director, Stephen Vowles, kicked off in December and put the incumbent, CHI Partners, on alert...


Pitch update: The latest on pitches from Argos, Williams & Glyn's, British Hearth Foundation, British Airways, Heinz and Sony Electronics

Ah, all-agency briefings - possibly one of the most excruciating things that shops can be made to sit through.


Pitch update: Pre-Christmas round-up of RBS, BA and all the biggest pitches

The Royal Bank of Scotland Group has revealed the timings for its Williams Glyn s ad pitch. A brief will go out on 13 December, with presentations to be held in mid-January. Pitches for Travelodge s advertising account are being held on 17 ...


Pitch update: British Airways refines details following creative pitches

With the creative pitches out of the way, British Airways is still refining some of the finer details of its mammoth advertising review. It is now examining the production and content capabilities of those invited to participate. An announcement on...


L'Oréal loss rocks ZenithOptimedia

Tim Hipperson's future as the chief executive of ZenithOptimedia UK is in doubt, as L'Oréal moves its £135 million UK and Ireland media account to Maxus.


Pitch update: Grey withdraws from BA pitch

The latest updates from Homebase and Argos parent, Home Retail Group, SSE and British Airways pitches.


Pitch update: Alton Towers and Legoland parent agencies await result

All the latest on pitches from Merlin Entertainments, British Airways, Virgin Trains and Iglo.


Pitch update: Busy week for Government roster

The Dixons pitchlist just got more interesting, with 18 Feet & Rising joining the £50 million contest alongside Abbott Mead Vickers BBDO, Bartle Bogle Hegarty and the incumbent, M&C Saatchi. The agencies met at the retailer's headquarters in glamorou...


Pitch update: British Airways shortlist and GPS provisional roster

British Airways is believed to have shortlisted Mother, Grey London and SapientNitro to pitch against the incumbents, Bartle Bogle Hegarty and Ogilvy, for its ad account. The airline will hold further meetings with the successful agencies next week....


Pitch update: Royal Navy and Air Force pitch, British Airways, British Red Cross

Agencies have been told what to expect from British Airways wholesale creative review. With Oystercatchers now stepping down from the process, chemistry meetings are taking place over the next week. This will be followed by the issue of a brief in...


Pitch update: British Airways' direct marketing, L'Oréal and SSE

Adam Eve/DDB, Krow and Leo Burnett have made it to the final stage of SSE s advertising review. TBWA\London and the incumbent, Leith, were knocked off the pitch, which is being run by AAR and Tina Fegent Consulting. Credentials are being handed...


British Airways reviews global creative

British Airways has confirmed it is reviewing its global creative requirements, including its ad agency Bartle Bogle Hegarty and direct agency OgilvyOne.


BA and Iberia hire Carat for global media

British Airways and Iberia-owner International Airlines Group has appointed Carat to its global media planning and buying account, ending its relationship with ZenithOptimedia and Initiative.


Britsh Airways marketing activity

2014: Jilted lovers and sad farewells

John Tylee reviews a year that will be remembered for the failed mega-merger, long-term relationships that moved on and goodbyes that came too soon.


Will Hayward: 'Why 2014 was such a significant year for Buzzfeed'

In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice president of Europe, Will Hayward.


DMAs: a vintage year for one-to-one marketing

Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best direct marketing campaigns of the year.


Leo Burnett Change wins DMA Awards Grand Prix

Leo Burnett Change picked up the Grand Prix at the DMA Awards last night for its "second chance" campaign for Business in the Community.


Interconnected: Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick


Outdoor Planning Awards 2015 launch with new data and brand building categories

The Outdoor Planning Awards, run by Brand Republic and Clear Channel, is open for entries this week with a range of categories expanded to reflect the changing nature of the industry and the tools at its disposal.


Not doing evil doesn't mean we can't have some fun

When I was growing up, my grandmother once said to me: "Helen, don t be a goody two-shoes in life be a goody one-shoe." What she meant was: try to do the right thing, but don t strive to be so perfect that you become uptight, humourless and dull. ...


Outdoor Agency: OgilvyOne

Gold Sport, Travel Leisure Title: Magic Of Flying Client: British Airways Marketing director: Sara Dunham Brand manager: Rebecca Leng Executive creative directors: Charlie Wilson, Emma de la Fosse Creative directors Jon Andrews, Andy ...


Big Awards gold winners: Chairman's statement

The Campaign Big Awards winners may not surprise you, but their work is still a showcase of remarkable creative talent.


Top Shop/Twitter and Women's Aid top Ocean's Art of Outdoor awards

Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.


Real-time advertising: is it all about now?

Laurence Green, a co-founder of 101, explains why he is weary of the "real-time" juggernaut.


UK enjoys creative revival at Cannes by winning 102 Lions

The UK, led by Adam & Eve/DDB, enjoyed a resurgence at Cannes last week, winning 102 Lions in total - including five Grands Prix, 26 golds and 25 silvers.


How the excitement of a child won hearts and minds for media on the Croisette

Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech meshed with celebrity, salesmen with creative and producers with data-crunchers.


You've charmed the juries. Now to seduce the clients

Apologies for one last Cannes-fest. I'm so over it all, but we must squeeze the last dregs out of the crazy trade-fair whirl and make sure we got our money's worth from the expensive madness.


Cannes 2014: the winning formula

Jurors share their observations and creative highlights from the judging room at this year's Cannes Lions festival.


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