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British Airways pitch activity

British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

 

Virgin Atlantic seeks 'best fit and best value' in global pitch

Virgin Atlantic's global creative review - the first for 20 years - is an attempt by the airline to modernise its communications and reduce a reliance on ads.

 

Virgin Atlantic calls global creative pitch

Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert.

 

BA victory prompts BBH to launch CRM division

Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.

 

British Airways awards entire account to BBH

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.

 

Pitch update: Still no result for BA, update on eHarmony, Scottish Power, BMW

Pitch update includes the latest on pitches from British Airways, eHarmony, Scottish Power, the Smart Meter Central Delivery Board, BMW, the Alzheimer's Society and Majectic Wine.

 

Pitch update: Argos pitches ongoing this week, British Airways winner still unclear

Pitches for the 55 million Argos account have been taking place this week. The review, managed by AAR and prompted by the arrival of the new marketing director, Stephen Vowles, kicked off in December and put the incumbent, CHI Partners, on alert...

 

Pitch update: The latest on pitches from Argos, Williams & Glyn's, British Hearth Foundation, British Airways, Heinz and Sony Electronics

Ah, all-agency briefings - possibly one of the most excruciating things that shops can be made to sit through.

 

Pitch update: Pre-Christmas round-up of RBS, BA and all the biggest pitches

The Royal Bank of Scotland Group has revealed the timings for its Williams Glyn s ad pitch. A brief will go out on 13 December, with presentations to be held in mid-January. Pitches for Travelodge s advertising account are being held on 17 ...

 

Pitch update: British Airways refines details following creative pitches

With the creative pitches out of the way, British Airways is still refining some of the finer details of its mammoth advertising review. It is now examining the production and content capabilities of those invited to participate. An announcement on...

 

L'Oréal loss rocks ZenithOptimedia

Tim Hipperson's future as the chief executive of ZenithOptimedia UK is in doubt, as L'Oréal moves its £135 million UK and Ireland media account to Maxus.

 

Pitch update: Grey withdraws from BA pitch

The latest updates from Homebase and Argos parent, Home Retail Group, SSE and British Airways pitches.

 

Pitch update: Alton Towers and Legoland parent agencies await result

All the latest on pitches from Merlin Entertainments, British Airways, Virgin Trains and Iglo.

 

Pitch update: Busy week for Government roster

The Dixons pitchlist just got more interesting, with 18 Feet & Rising joining the £50 million contest alongside Abbott Mead Vickers BBDO, Bartle Bogle Hegarty and the incumbent, M&C Saatchi. The agencies met at the retailer's headquarters in glamorou...

 

Pitch update: British Airways shortlist and GPS provisional roster

British Airways is believed to have shortlisted Mother, Grey London and SapientNitro to pitch against the incumbents, Bartle Bogle Hegarty and Ogilvy, for its ad account. The airline will hold further meetings with the successful agencies next week....

 

Pitch update: Royal Navy and Air Force pitch, British Airways, British Red Cross

Agencies have been told what to expect from British Airways wholesale creative review. With Oystercatchers now stepping down from the process, chemistry meetings are taking place over the next week. This will be followed by the issue of a brief in...

 

Pitch update: British Airways' direct marketing, L'Oréal and SSE

Adam Eve/DDB, Krow and Leo Burnett have made it to the final stage of SSE s advertising review. TBWA\London and the incumbent, Leith, were knocked off the pitch, which is being run by AAR and Tina Fegent Consulting. Credentials are being handed...

 

British Airways reviews global creative

British Airways has confirmed it is reviewing its global creative requirements, including its ad agency Bartle Bogle Hegarty and direct agency OgilvyOne.

 

BA and Iberia hire Carat for global media

British Airways and Iberia-owner International Airlines Group has appointed Carat to its global media planning and buying account, ending its relationship with ZenithOptimedia and Initiative.

 

British Airways calls global media review

British Airways is reviewing its global media planning and buying account, currently held by ZenithOptimedia.

 
 

Britsh Airways marketing activity

AWEurope: Creative agencies need to be performance-oriented, says BBH chief

Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.

 

Brands rise to the creative challenge of DOOH

Advertisers are making the most of digital out-of-home but there is more to come, leading creatives promise. as the fifth anniversary of ocean's digital creative competition looms, Campaign looks at how far the medium has come in such a short space o...

 

OgilvyOne loses BA business

OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.

 

Oystercatchers plots Asia expansion

Oystercatchers, the client-agency intermediary, is expanding into Asia-Pacific, launching its first office in Hong Kong and planning to roll out to China, Thailand, Singapore, Malaysia and India.

 

On the Campaign couch

With the ever-increasing importance of branded content, earned media, sponsored editorial, forums and the first-hand opinions of ordinary punters through social media, where does that leave poor old upfront, paid-for traditional advertising? Won't it...

 

Campaign Viral Chart: dumb ways to die makes Valentine's comeback

"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.

 

Razorfish hires Elvis creative director for London office

Razorfish has hired a Stuart O'Neill, a creative technology director at Elvis, as creative director.

 

BJL makes play for clients by launching agency in London

BJL, the Manchester-based integrated agency, has opened a London office in Shoreditch as it attempts to broaden its client base.

 

Pay rejoins BBH to take partner role

Caroline Pay is returning to Bartle Bogle Hegarty for the newly created role of managing partner, head of creative development.

 

BBH and W&K lead most-watched Ad of the Day videos

Now the year is coming to a close, Campaign has totted up the most popular video ads in its Ad of the Day online feature in 2013.

 

The planning predicament

What do this year's APG Creative Strategy Awards tell us about the state of planning in this country, Craig Mawdsley and Adam Morgan wonder.

 

We need leadership, and not just from politicians

So the Labour Party is finally getting its act together on the forthcoming general election campaign and is set to appoint an ad agency.

 

BA's advertising journey

It may or may not be the world's favourite airline, but British Airways is surely the one with the most famous ad history. No surprise, then, that the brand's creative review will be one of the biggest of the year. By John Tylee.

 

OgilvyOne bolsters creative team

OgilvyOne UK has hired Brendan Wilkins, a creative director at Havas Worldwide London, and Paul Hancock, the creative group head at DLKW Lowe, as creative partners.

 

Campaign Viral Chart: NFL and 'American coach in London' top the chart

DirecTV, the American broadcaster, has topped the viral chart this week with 186,000 shares of its "football on your phone" ad.

 
 

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Native can be networked External website

by Francis Turner, 22/04/2014

 

Why small data matters External website

by Tony Quin, 22/04/2014

 

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