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On the Campaign couch

 

On the Campaign couch

Someone we recently employed missed his train on his way back from his first client presentation and was going to be late back to the agency. This is normally not a problem. However, alarm bells started to ring when he then said he was going to fill ...

 

On the Campaign couch

Understandably, advertisers want to know as much information about people as possible to help target ads. But, in this brave new digital world, that demand is leading to a massive invasion of people s privacy by companies chasing advertising revenue....

 

On the Campaign couch

I m a creative but I d like to run my own agency one day. Should I switch and become an account man for a few years to be taken seriously? Thank you. What a fascinating question. It contains so many questionable assumptions, many of them internall...

 

On the Campaign couch

We ve just won a large US client. Should I hire some Yank account handlers to make sure they feel well-looked-after and understood, or do you think they ll appreciate our old-world ways? Since American advertising agencies seriously started coloni...

 

On the Campaign couch

Dear Jeremy, my agency needs a new executive creative director. We want a top-caliber person, but don t have the money to outbid other agencies. How else can we woo them? Start by learning how to spell "calibre". No exceptional ECD is going to fin...

 

On the Campaign couch

A team at my agency were recently (though not too recently; I m not stupid) given Turkey of the Week for an ad they made. They re pretty cut up about it. What s the best way to console them? This presents you with the perfect opportunity to get in...

 

On the Campaign couch

A client has asked me if her nephew can do work experience at our agency. We re fortunate to have more applicants than we can take on. Is it wise to deny her preferential treatment and not let her kin jump the queue? I used to hate it when clients...

 

On the Campaign couch

I am 40 years old and have just discovered this amazing world of copywriting. Is it too late for a career change?

 

On the Campaign couch

I am a 5'9" male and often feel that my height affects how I am treated at work. The advertising industry is very competitive, and I feel that taller people have a large advantage. Do you agree and what are your thoughts on this?

 

On the Campaign couch

One of my employees (a bit of a character, to say the least, but a talented art director) has asked permission for time off to appear on a reality TV show. I m worried that he ll act like a fool and drag my agency s good name down with him. Is it rea...

 

On the Campaign couch

People say creatives have different brains from planners and account people is that true (scientifically) or just a little bit over the top? Opinions differ. Even the universally accepted distinction between the respective functions of the left b...

 

On the Campaign couch

Andrew Ingram writes: Dear Jeremy, I recently went on a course in business-writing and we were told that, according to Guy Kawasaki, an e-mail should have five sentences: Less than five sentences is often abrupt and rude, more than five sentences wa...

 
 

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