Additional Information


Content

On the Campaign couch with ... JB

On the Campaign couch

The new agency chief executive has put a stop to the Friday afternoon drinks trolley run. Is this a wise decision reflecting solemn times or a worrying sign that my new boss is a charmless killjoy?

More

On the Campaign couch

I m the chief marketing officer of a Chinese-owned brand, new to the UK. We ve got a great agency, a wonderful relationship and a cutting-edge campaign, but I m worried. The owners are due in the country next month and have asked to visit the agency ...

 

On the Campaign couch

Is it true that the habit of wearing a gold ring in the ear was started by sailors who wanted a safe place to carry their burial money? I m the marketing director of a hearing-aid company I thought there might be something in this. To start with...

 

On the Campaign couch

I ve heard it said that the stricter the rules, the more creative and effective the advertising, with the Benson Hedges campaign cited as the prime example. Do politicians realise this? I don t suppose they do for a moment. But even if they susp...

 

On the Campaign couch

In a recent response to a reader, you said: First a tip. Stop talking about "my brands". They re not your brands. They belong to the company your irksome CEO is paid to run. Sorry to be irksome, but I seem to recall that in your Posh Spice Persi...

 

On the Campaign couch

Our managing director (male) has created a macho, sexist culture in the company and it s really beginning to bother me (male). He s an effective leader in many ways, but his laddish jokes and near-harassment of staff (anything in a skirt) are borderl...

 

On the Campaign couch

Is there a correlation between the volume of a person s utterances, whether verbally or in writing, and their business or social success? If there is, it s an inverse one. Once upon a time, when people smoked, and some people even smoked pipes, pi...

 

On the Campaign couch

With the ever-increasing importance of branded content, earned media, sponsored editorial, forums and the first-hand opinions of ordinary punters through social media, where does that leave poor old upfront, paid-for traditional advertising? Won't it...

 

On the Campaign couch

At the Advertising Association's Lead 2014 conference, Helen Goodman MP blamed advertising for the 2011 riots. Isn't this yet another example of ignorant politicians' lazy scapegoating of advertising for all society's ills?

 

On the Campaign couch

The group account director on the piece of business on which I m the account planner says that the only good planner is one who s on the road and berates our chief executive for giving way to the client who refuses to let me do the groups and insis...

 

On the Campaign couch

Les Binet and Peter Field have carried out a rigorous analysis of the 1,000+ IPA Effectiveness Awards cases to see if long-term brand-building campaigns are more efficient than short-term sales-generating ones. Their finding is that, in fact, campaig...

 
 

Additional Information

Latest jobs Jobs web feed

Back to top ^