On the Campaign couch with ... JB

The new agency chief executive has put a stop to the Friday afternoon drinks trolley run. Is this a wise decision reflecting solemn times or a worrying sign that my new boss is a charmless killjoy?

On the Campaign couch

What do you make of the latest pressure group, Leave Our Kids Alone, which wrote to The Daily Telegraph calling to ban ads aimed at children under 11 years old? Oh dear. When suggestions such as this are so manifestly well-intentioned, you voice y...

On the Campaign couch (16 May 2013)

Dear Jeremy, there have been a lot of new senior staff ap pointed at my agency recently, leaving us all a bit unsettled and unsure of where the character of the agency is heading. What s the best approach: team up with other members of the "old guard...

On the Campaign couch (9 May 2013)

The passing of Margaret Thatcher has left me feeling unexpectedly bereft. I am not a staunch Tory but, having begun my career in the 80s, for better or worse, the Iron Lady s presence had punctuated my salad days. I suddenly feel very mortal. Can you...

On the Campaign couch

Dear Jeremy, As a regional network leader, I spend much of my time travelling in different time zones. As rewarding as meeting our talented people often is, I would be lying if I said it didn t take its toll. What happened to the idea of technology c...

On the Campaign couch

Is it time to rethink the use of behavioural insights after they led to a campaign based around how people dispose of their used toilet paper? It s hard to conceive of a sequitur more deserving of the prefix non. An insight (and most insights ar...

On the Campaign couch

As you're probably aware, Baroness Thatcher died quite recently. Many people have used this event as an excuse to punt their own pet theories about everything from presidential politics to the poverty gap. What lessons, if any, can the marketing and ...

On the Campaign couch

I run a mid-sized agency, and we've always been really successful when it comes to pitches. Lately, we've lost one pitch after the next and some of ourclients with them. At first I thought it was just a run of bad luck, but now I m starting to feel I...

On the Campaign couch

Heritage ads and TV programmes and features about the past seem to be increasingly common. But is retreating to nostalgia the last refuge for a brand in trouble or a sensible strategy in uncertain times? As I fruitlessly point out every three mont...

On the Campaign couch

I'm the marketing director of a famous sausage brand. Should I sign off a campaign pointing out that the meat in our products is of the highest quality and hasn't been near a horse stable? Or should I ride out the storm, pull adspend and wait for all...

On the Campaign couch

How does one reconcile a lack of trust in advertising with the continuing effectiveness of advertisements? There s no reliable evidence that public trust in something called advertising has, in fact, seriously declined. But even if it has, it woul...

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