A career in adland can be rewarding, but the industry needs to be more honest about career longevity, Zoe Osmond says.
Marketing reveals its annual list of next generation marketers.
The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.
In a sign of optimism in the market as many as 56% of firms in the media sector say they will be creating new jobs this year, according to the Barclays Job Creation Survey.
The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
For many marketers, finding a fresh challenge will be a high priority for the new year.
From Myers-Briggs to Talent Q: everything you
always wanted to know about psychometric tests
Advice from top marketers across the industry
The Marketing Talent Report
Classically trained FMCG marketing directors could be approaching their use-by date. Nicola Clark asks what it takes to get ahead in an era when marketers are measured not just by their LinkedIn connections, but by how many patents they have register...
The rapid evolution of digital channels has led to a rise in demand for marketers with social-media, mobile and data-analysis skills. By Trevor Clawson.
We asked senior marketers about the attributes that make the biggest difference to their success stories. Their answers give a revealing insight into the factors and choices that have shaped their careers.
Any fool can ask "what if...?" but gifted marketers provide answers that give their ideas substance.
Is marketing facing a talent crisis, and should brands be doing more to attract gifted recruits to the industry? Marketing teamed up with recruiter Major Players to find out what the UK's top marketers really think.
Brands are taking a cue from social networks to use fresh techniques to recruit new marketers, writes Peter Crush.
Senior positions in marketing require both creativity and logic. Firms are using psychometric testing to help assess staff and find potential recruits, writes David Waller.
Digital specialists must grab the chance to secure more senior roles, Andrew Walmsley argues.
THE TALENT REPORT: Do external qualifications trump internal training as a means of getting to the top?
Industry experts often differ over whether education or experience is more important for potential recruits who have ambitions of climbing the ladder to assume senior positions in marketing.
by helenbrown, 14/05/2013
by helenbrown, 15/04/2013
by helenbrown, 15/04/2013
My Secret Work Weapon
Julie Plant, Managing director, Emmi UK
The book 'The Chimp Paradox', by psychiatrist Dr Steve Peters, is an easy-to-understand reminder that the human mind doesn't always operate rationally.
This comes from the advice I received from Steve Kaufman, former chief executive of Arrow Electronics, to 'review how you spend your time so you focus on the right things'.
Guy North, marketing communications director, Freeview
It's a quote from 'The Spy Who Loved Me', where Bond is told a survival strategy: to 'have a positive mental attitude'. It's more of a life weapon, but I apply it to work.
Brand manager of the week
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