Additional Information


Content

Marketing careers

 

Careers insight

Staying the course

A career in adland can be rewarding, but the industry needs to be more honest about career longevity, Zoe Osmond says.

 

Power 100: Nxt Gen 2013 1

Marketing reveals its annual list of next generation marketers.

 

Is UK marketing doing enough to reverse a decline in the talent pool?

The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.

 

More than half of media firms set to create new roles this year

In a sign of optimism in the market as many as 56% of firms in the media sector say they will be creating new jobs this year, according to the Barclays Job Creation Survey.

 

Nxt Gen 2013: future CMOs reveal their career tips

The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.

 

Marketers stuck in job stasis must refocus to meet the digital challenge

For many marketers, finding a fresh challenge will be a high priority for the new year.

 
 

Need to know - Psychometric tests for marketers


From Myers-Briggs to Talent Q: everything you
always wanted to know about psychometric tests

 

Advice from top marketers across the industry




The Marketing Talent Report

THE TALENT REPORT: A new marketer manifesto

Classically trained FMCG marketing directors could be approaching their use-by date. Nicola Clark asks what it takes to get ahead in an era when marketers are measured not just by their LinkedIn connections, but by how many patents they have register...

 

THE TALENT REPORT: Shaping the marketing department of the future

The rapid evolution of digital channels has led to a rise in demand for marketers with social-media, mobile and data-analysis skills. By Trevor Clawson.

 

THE TALENT REPORT: The skill I couldn't live without

We asked senior marketers about the attributes that make the biggest difference to their success stories. Their answers give a revealing insight into the factors and choices that have shaped their careers.

 

THE TALENT REPORT: Helen Edwards on the three types of marketer

Any fool can ask "what if...?" but gifted marketers provide answers that give their ideas substance.

 

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

Is marketing facing a talent crisis, and should brands be doing more to attract gifted recruits to the industry? Marketing teamed up with recruiter Major Players to find out what the UK's top marketers really think.

 

THE TALENT REPORT: revealing the most innovative recruitment methods brands are using today

Brands are taking a cue from social networks to use fresh techniques to recruit new marketers, writes Peter Crush.

 

THE TALENT REPORT: Left brain or right brain: what kind of marketer are you?

Senior positions in marketing require both creativity and logic. Firms are using psychometric testing to help assess staff and find potential recruits, writes David Waller.

 

THE TALENT REPORT: Andrew Walmsley on what the digerati have to do to climb the greasy pole

Digital specialists must grab the chance to secure more senior roles, Andrew Walmsley argues.

 

THE TALENT REPORT: Do external qualifications trump internal training as a means of getting to the top?

Industry experts often differ over whether education or experience is more important for potential recruits who have ambitions of climbing the ladder to assume senior positions in marketing.

 
 

My Secret Work Weapon

My Secret Work Weapon: Lose the bewildering jargon and simply tell it like it is

Julie Plant, Managing director, Emmi UK

 

My secret work weapon: Control your 'inner chimp' to think more rationally

The book 'The Chimp Paradox', by psychiatrist Dr Steve Peters, is an easy-to-understand reminder that the human mind doesn't always operate rationally.

 

My Secret Work Weapon: Know what you spend time on to help focus your effort

This comes from the advice I received from Steve Kaufman, former chief executive of Arrow Electronics, to 'review how you spend your time so you focus on the right things'.

 

My secret work weapon: Music gets me in the right frame of mind for meetings

Guy North, marketing communications director, Freeview

 

My secret work weapon: James Bond, Clive Woodward and the importance of positivity

It's a quote from 'The Spy Who Loved Me', where Bond is told a survival strategy: to 'have a positive mental attitude'. It's more of a life weapon, but I apply it to work.

 
 

Brand manager of the week

Latest people moves

Marketing Guru on...


Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^