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Careers insight
Staying the course
A career in adland can be rewarding, but the industry needs to be more honest about career longevity, Zoe Osmond says.
Is UK marketing doing enough to reverse a decline in the talent pool?
The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.
More than half of media firms set to create new roles this year
In a sign of optimism in the market as many as 56% of firms in the media sector say they will be creating new jobs this year, according to the Barclays Job Creation Survey.
Nxt Gen 2013: future CMOs reveal their career tips
The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
Marketers stuck in job stasis must refocus to meet the digital challenge
For many marketers, finding a fresh challenge will be a high priority for the new year.
Need to know - Psychometric tests for marketers
From Myers-Briggs to Talent Q: everything you
always wanted to know about psychometric tests
Advice from top marketers across the industry
The Marketing Talent Report
THE TALENT REPORT: A new marketer manifesto
Classically trained FMCG marketing directors could be approaching their use-by date. Nicola Clark asks what it takes to get ahead in an era when marketers are measured not just by their LinkedIn connections, but by how many patents they have register...
THE TALENT REPORT: Shaping the marketing department of the future
The rapid evolution of digital channels has led to a rise in demand for marketers with social-media, mobile and data-analysis skills. By Trevor Clawson.
THE TALENT REPORT: The skill I couldn't live without
We asked senior marketers about the attributes that make the biggest difference to their success stories. Their answers give a revealing insight into the factors and choices that have shaped their careers.
THE TALENT REPORT: Helen Edwards on the three types of marketer
Any fool can ask "what if...?" but gifted marketers provide answers that give their ideas substance.
THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention
Is marketing facing a talent crisis, and should brands be doing more to attract gifted recruits to the industry? Marketing teamed up with recruiter Major Players to find out what the UK's top marketers really think.
THE TALENT REPORT: revealing the most innovative recruitment methods brands are using today
Brands are taking a cue from social networks to use fresh techniques to recruit new marketers, writes Peter Crush.
THE TALENT REPORT: Left brain or right brain: what kind of marketer are you?
Senior positions in marketing require both creativity and logic. Firms are using psychometric testing to help assess staff and find potential recruits, writes David Waller.
THE TALENT REPORT: Andrew Walmsley on what the digerati have to do to climb the greasy pole
Digital specialists must grab the chance to secure more senior roles, Andrew Walmsley argues.
THE TALENT REPORT: Do external qualifications trump internal training as a means of getting to the top?
Industry experts often differ over whether education or experience is more important for potential recruits who have ambitions of climbing the ladder to assume senior positions in marketing.
Careers blog
Careers Agony Aunt: How do I apply to client side positions? External website
by helenbrown, 15/04/2013
Careers Agony Aunt: Will a lack of qualifications hold me back? External website
by helenbrown, 15/04/2013
My Secret Work Weapon
My Secret Work Weapon: Lose the bewildering jargon and simply tell it like it is
Julie Plant, Managing director, Emmi UK
My secret work weapon: Control your 'inner chimp' to think more rationally
The book 'The Chimp Paradox', by psychiatrist Dr Steve Peters, is an easy-to-understand reminder that the human mind doesn't always operate rationally.
My Secret Work Weapon: Know what you spend time on to help focus your effort
This comes from the advice I received from Steve Kaufman, former chief executive of Arrow Electronics, to 'review how you spend your time so you focus on the right things'.
My secret work weapon: Music gets me in the right frame of mind for meetings
Guy North, marketing communications director, Freeview
My secret work weapon: James Bond, Clive Woodward and the importance of positivity
It's a quote from 'The Spy Who Loved Me', where Bond is told a survival strategy: to 'have a positive mental attitude'. It's more of a life weapon, but I apply it to work.
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- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
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- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
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