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Celebrity marketing news

Uncle Ben's launches YouTube cooking show

Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.

 

Feminism is no longer a dirty word

There is still a long way to go before women can achieve real equality. For now, ads such as Always' '#LikeAGirl' must be applauded, Laura Jordan Bambach writes.

 

Unilever chases Cannes glory with emotional film about motherhood

Unilever has created a documentary-style ad for Comfort fabric conditioner made by Ogilvy & Mather London and Singapore, which features the stories of two different mothers.

 
 

Work stories featuring celebrity ads

Direct Line "we're on it" by Saatchi & Saatchi External website

Celebrity cameos do not come more high-profile or less likely than Harvey Keitel in a Direct Line commercial. Still, these are strange times, and Keitel reprises his "Wolf" character from Pulp Fiction in an ad for the insurer. The campaign, which w...

 

Vision Express "Vision. Taken seriously" by Dare External website

Vision Express has unveiled a new brand identity in its latest TV ad and its former brand ambassador, the celebrity chef Heston Blumenthal, is nowhere to be seen. Dare created the spot, which first aired on 23 February and introduces Vision Express...

 

EE "Bacon don't buffer" by Poke External website

Kevin Bacon meets the celebrity chef Jamie Oliver in a new online spot for EE. Poke created the work as part of a digital partnership with YouTube. In the film, EE s brand ambassador Bacon goes head-to-head with Oliver to see who can make the best ...

 
 

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