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Celebrity marketing news
'The Exclusives' set to hit ITV2 this week
ITV2's new show 'The Exclusives', which follows six aspiring journalists competing to land celebrity stories and win a contract at Bauer Media, starts this Thursday.
Hovis launches British Farmers Loaf with £3.5m marketing push
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.
Work stories featuring celebrity ads
Every Mother Counts 'no Mother's Day' by CHI & Partners New York External website
Every Mother Counts, an advocacy campaign founded by Christy Turlington to increase education and support for the global reduction of maternal mortality, has launched a campaign.
Young's 'Jamie Oliver' by Mother External website
Young's has launched a comical TV ad featuring Jamie Oliver trying to cook in the Arctic, to promote his new frozen-fish range.
Malibu 'E! idents' by Audacity External website
Malibu has released a series of "celebrity lifestyle" idents for Sky's E! Entertainment Channel.
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