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Celebrity marketing news

Royal London launches second-phase TV spot with time traveller

Royal London, the mutual life and pensions company, is launching a TV spot featuring time traveller, Roy.


First Direct launches campaign in Downton Abbey slot

First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.


Uncle Ben's launches YouTube cooking show

Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.


Work stories featuring celebrity ads

Direct Line "we're on it" by Saatchi & Saatchi External website

Celebrity cameos do not come more high-profile or less likely than Harvey Keitel in a Direct Line commercial. Still, these are strange times, and Keitel reprises his "Wolf" character from Pulp Fiction in an ad for the insurer. The campaign, which w...


Vision Express "Vision. Taken seriously" by Dare External website

Vision Express has unveiled a new brand identity in its latest TV ad and its former brand ambassador, the celebrity chef Heston Blumenthal, is nowhere to be seen. Dare created the spot, which first aired on 23 February and introduces Vision Express...


EE "Bacon don't buffer" by Poke External website

Kevin Bacon meets the celebrity chef Jamie Oliver in a new online spot for EE. Poke created the work as part of a digital partnership with YouTube. In the film, EE s brand ambassador Bacon goes head-to-head with Oliver to see who can make the best ...


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