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Charity marketing

 

Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.

 

Why we're loving: Jack Smedley and George Hackforth-Jones, creatives, BBH

How did you come up with the idea? The challenge with Refuge is always how to get a message to as many women as possible with a budget of precisely nothing. After the initial toys-out-the-pram moment, this is actually kind of liberating. We though...

 

Top Shop/Twitter and Women's Aid top Ocean's Art of Outdoor awards

Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.

 

Kitcatt Nohr captures Macmillan fundraising

Macmillan Cancer Support has appointed Kitcatt Nohr to handle marketing for some of its most high-profile fundraising initiatives.

 

Rankin shoots painted breasts for charity

Breast cancer charity CoppaFeel! has called on celebrity photographer, Rankin, for its latest campaign featuring bare-chested women.

 

Peta ad links obesity to animal fats

Peta, the animal rights campaigning charity, is launching a provocative new bus ad linking obesity to eating animal fats.

 

Why we're loving: Adrian Burton, executive creative director, Lambie-Nairn

Tell us about the project. The Invictus Games is taking place in September in London. Four hundred competitors from 14 nations will compete across ten disciplines. We became involved via WPP, which was approached by The Royal Foundation. How did...

 

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 

Save The Children releases sequel to Most Shocking Second A Day

Save the Children has released a sequel to its successful 'Most Shocking Second a Day' film, which this time tackles illiteracy in the UK.

 

Channel 4 launches disaster movie-themed campaign with Cancer Research

Channel 4 is launching an animated film as part of campaign with Cancer Research UK.

 

Greenpeace gets awesome

By embracing creativity, the global activist network has hit its advertising stride, Kate Magee explains.

 

Plan hires Saatchi & Saatchi for content brief

Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world.

 

Save The Children seeks agency for 'digital transformation'

Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.

 

Macmillan defends hijacking ice bucket challenge

Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.

 

Arthritis Research UK seeks creative shop

Arthritis Research UK is looking for a creative agency to handle its legacy-giving programme.

 

Oxfam launches review of UK direct marketing

Oxfam has called a review of its direct marketing arrangements as it looks to shake up its fundraising activity.

 

Wildlife charity creates film inspired by 'the cats of the internet'

Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.

 

St John Ambulance hunts agency for stadium campaign

St John Ambulance is looking for a creative agency to create ads that will run during half time at football matches.

 

Unicef seeks shop for 'Children in Danger' brief

Unicef is looking for an agency to handle a UK brief that aims to drive awareness of its work, leading to increased fundraising.

 

Greenpeace dresses up cats to help save tigers from extinction

Greenpeace has launched a campaign featuring a dozen playful cats to mark today as International Tiger Day.

 
 

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FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

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by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

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