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Charity marketing

 

Kids Company launches Secret Santa gift exchange

Kids Company, the children's charity, is launching a digital campaign that encourages work colleagues to swap their unwanted Secret Santa gifts.

 

Age UK encourages donations in place of secret Santa gifts

Age UK, the charity for older people, is encouraging people to donate the money they would spend on a secret Santa gift to the charity.

 

Save the Children appoints SapientNitro for digital transformation

Save The Children has hired SapientNitro for a major digital transformation project.

 

Why Leo Burnett won the DMA Grand Prix

Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix.

 

Why we're loving: Olenka Lawrenson, head of new business and marketing, WCRS

Tell us about the project. The Wrap Up Project helps raise awareness for homeless people through the sale of "infectious" wrapping paper. Designed to look like snowflakes, it recreates viruses that pose health risks to people sleeping rough this win...

 

Calls to Nabs' advice line jump 21 per cent

Rising fears about the cost of living and the price of housing among people working in the ad industry is helping fuel the number of calls to the industry's charity advice line.

 

Coeliac charity seeks first shop

Coeliac UK, the charity for the autoimmune disease triggered by gluten intake, is looking for its first ad agency to put together a campaign to increase diagnosis rates in the UK.

 

Harry Enfield stars in Save the Children Christmas Jumper ad

Harry Enfield stars in this year's Save the Children's Christmas Jumper Day ad, in a spoof of alcohol brand Southern Comfort's "whatever's comfortable" by Wieden & Kennedy.

 

Dune encourages donations to help youth homelessness for Christmas

Dune, the shoe retailer, has partnered with End Youth Homelessness to encourage shoppers to donate the money they would spend on stocking fillers to the charity.

 

Prince Harry and celebs share their secrets for World Aids Day campaign

Prince Harry, Nicole Scherzinger and Paloma Faith are among the celebrities sharing their secrets online as part of a campaign for World Aids Day.

 

Barnardo's Diana Tickell to take charge of Nabs

Diana Tickell, the executive director of marketing at Barnardo's, has been named the chief executive of the industry charity Nabs.

 

Matt Damon and Thandie Newton feature in Ebola film

Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.

 

As the business changes, know what you stand for

Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.

 

Macmillan launches Christmas campaign featuring Lynda Bellingham

Macmillan Cancer Support has launched its Christmas TV appeal with a voiceover from the late Lynda Bellingham, who was an ambassador for the charity.

 

Lida scoops direct and digital brief from Oxfam

Oxfam has appointed Lida to handle its direct and digital fundraising account.

 

Samaritans pulls Twitter app after barrage of complaints

Samaritans has pulled a Twitter app that monitors social media posts for people in distress after a barrage of complaints and concerns.

 

Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity

Quit, the anti-smoking charity, shows people how much longer they would live if they gave up the habit in a campaign to coincide with the end of British Summer Time.

 

Lucky Generals wins Greenpeace Arctic brief

Greenpeace has appointed Lucky Generals for a global campaign.

 

Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.

 

Why we're loving: Jack Smedley and George Hackforth-Jones, creatives, BBH

How did you come up with the idea? The challenge with Refuge is always how to get a message to as many women as possible with a budget of precisely nothing. After the initial toys-out-the-pram moment, this is actually kind of liberating. We though...

 
 

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FROM THE BLOGS

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A Lidl surprise External website

by Greg Taylor, 17/12/2014

 

PREDATORY THINKING IN SPACE External website

by Dave Trott, 17/12/2014

 

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