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Charity marketing


Why We're Loving: Ben Leeves, sound designer, GCRS

At what stage did you get involved with flight of the stories ? At the very rough animatic stage. The very succinct brief from the creative Paul Domenet was: "Each letter should have its own voice." So that s what I did. I was in the unusual ...


Art Everywhere returns for second run

Art Everywhere, the campaign that fills outdoor advertising sites with famous artwork, returns on Monday for a six-week run.


David Miliband-fronted aid organisation in hunt for creative shop

The International Rescue Committee, the humanitarian aid organisation whose chief executive is David Miliband, is looking to appoint a creative agency.


NSPCC hands creative account to Leo Burnett

NSPCC, the child protection charity, has appointed Leo Burnett as its creative agency ahead of a major campaign it will launch this autumn.


VSO appoints John Ayling & Associates ahead of brand push

VSO, the international development charity, has drafted in John Ayling & Associates, as it readies its first brand campaign since 2011.


Campaign Viral Chart: Germany World Cup winner

Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.


The First World War is no battleground for brands

Twenty-five years of Magnum, 30 years of the Diet Coke hunk, 150 years of John Lewis


ASA South Africa drops investigation into "racist" charity ad

South Africa's Advertising Standards Authority has dropped an investigation into a controversial charity ad that showed a white woman feeding scraps to a black child, after the organisation withdrew the spot and apologised.


Dentsu Aegis Network shops back Vizeum's Camelot win

Vizeum will draw on other agencies and divisions in Dentsu Aegis Network to service the Camelot media account.


Singapore anti-gambling ad slammed on Twitter after picking a winner

A campaign by the Singapore National Council On Problem Gambling hit a snag last night after Germany's routing of Brazil.


Why we're loving: Nicole Etherington and Simon Fowler, creatives, Havas Worldwide Australia

Tell us about the most powerful arm . It was a collaborative campaign between Finch, Reactive, Red Agency and Havas. It s a petition-signing robotic arm lobbying the government to help Save our Sons match the AUD1.75 million raised for clinical tri...


Saatchi & Saatchi wins pitch for Marie Curie relaunch brief

Marie Curie Cancer Care has hired Saatchi & Saatchi London ahead of a repositioning for the charity that looks after the terminally ill.


Always keep moving forward

At MediaCom's conference this week, we heard case studies of two connected partnerships that truly use TV to its full advantage.


Top 10 creative teams from Cannes Lions 2014

At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.


Guide Dogs hires Rapp to media and creative account

Guide Dogs, the UK charity for blind and partially sighted people, has appointed Rapp to its media and creative account ahead of a campaign to increase public awareness and drive donations.


W&K, O&M and Publicis win Creative Effectiveness Lions

Three UK agencies have won Lions at this evening's Creative Effectiveness ceremony at Cannes Lions.


Look Good Feel Better launches 20th anniversary campaign

Look Good Feel Better, the charity that teaches beauty techniques to women suffering from cancer, has launched a 20th anniversary campaign.


Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.


Why we're loving: Chris Joakim and Mike Donaghey, creatives, Ogilvy & Mather

Tell us about the project. Over the years, Amnesty International has had many victories. But they normally happen in faraway places, so most people never hear the real stories about all the people Amnesty International helps. The Freedom Candles wer...


D&AD: watch the Black Pencil winners

D&AD awarded a record seven Black Pencils at its awards last week, with gongs for Volvo Trucks "epic split" with Jean-Claude Van Damme by Forsman & Bodenfors as well as one for a gravity-powered light from a UK company.


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