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Charity marketing

 

NFL addresses domestic violence in chilling Super Bowl spot

The PSA on behalf of No More uses actual 911 audio to make its point

 

British Heart Foundation calls for pre-watershed junk food ban

The British Heart Foundation has called for a ban on "junk food" ads to be aired before 9pm, citing research showing that 70 per cent of parents have been "pestered" to buy junk food by their kids as a result of them seeing TV ads.

 

Lowe agencies develop British Heart Foundation Wear Red work

Lowe Open and DLKW Lowe have launched an integrated marketing push to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February.

 

The alternative to shock tactics in charity marketing

It was a terrible consequence of world events that the ever-present background buzz from charity advertisers was turned into a din last year.

 

Peta replaces suggestive poster with turkey ad

Peta, the non-profit animal rights organisation, has launched a campaign that encourages consumers to lead a vegan lifestyle and avoid turkey this Christmas.

 

Kids Company launches Secret Santa gift exchange

Kids Company, the children's charity, is launching a digital campaign that encourages work colleagues to swap their unwanted Secret Santa gifts.

 

Age UK encourages donations in place of secret Santa gifts

Age UK, the charity for older people, is encouraging people to donate the money they would spend on a secret Santa gift to the charity.

 

Save the Children appoints SapientNitro for digital transformation

Save The Children has hired SapientNitro for a major digital transformation project.

 

Why Leo Burnett won the DMA Grand Prix

Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix.

 

Why we're loving: Olenka Lawrenson, head of new business and marketing, WCRS

Tell us about the project. The Wrap Up Project helps raise awareness for homeless people through the sale of "infectious" wrapping paper. Designed to look like snowflakes, it recreates viruses that pose health risks to people sleeping rough this win...

 

Calls to Nabs' advice line jump 21 per cent

Rising fears about the cost of living and the price of housing among people working in the ad industry is helping fuel the number of calls to the industry's charity advice line.

 

Coeliac charity seeks first shop

Coeliac UK, the charity for the autoimmune disease triggered by gluten intake, is looking for its first ad agency to put together a campaign to increase diagnosis rates in the UK.

 

Harry Enfield stars in Save the Children Christmas Jumper ad

Harry Enfield stars in this year's Save the Children's Christmas Jumper Day ad, in a spoof of alcohol brand Southern Comfort's "whatever's comfortable" by Wieden & Kennedy.

 

Dune encourages donations to help youth homelessness for Christmas

Dune, the shoe retailer, has partnered with End Youth Homelessness to encourage shoppers to donate the money they would spend on stocking fillers to the charity.

 

Prince Harry and celebs share their secrets for World Aids Day campaign

Prince Harry, Nicole Scherzinger and Paloma Faith are among the celebrities sharing their secrets online as part of a campaign for World Aids Day.

 

Barnardo's Diana Tickell to take charge of Nabs

Diana Tickell, the executive director of marketing at Barnardo's, has been named the chief executive of the industry charity Nabs.

 

Matt Damon and Thandie Newton feature in Ebola film

Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.

 

As the business changes, know what you stand for

Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.

 

Macmillan launches Christmas campaign featuring Lynda Bellingham

Macmillan Cancer Support has launched its Christmas TV appeal with a voiceover from the late Lynda Bellingham, who was an ambassador for the charity.

 

Lida scoops direct and digital brief from Oxfam

Oxfam has appointed Lida to handle its direct and digital fundraising account.

 
 

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