Charity marketing

Missing People asks viewers to pick up the phone

Missing People, the independent charity that offers support for missing people and their families, has launched an emotionally-charged campaign that encourages viewers to call the helpline.

Campaign Viral Chart: Nike interactive ad nets first place

An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.

Big Jubilee Lunch project in TV push

McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3 June.

Celebrities back same-sex marriage campaign

Stephen Fry, Sir Richard Branson, Yvette Cooper MP and pop-group The Saturdays have become the first high-profile names to support the same-sex marriage campaign for the Coalition for Equal Marriage.

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.

Campaign Viral Chart: Musical flashmob plays its way to the top

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.

VIDEO: Samsung marketer outlines Hope Relay goals

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall.

Prince's Trust recruits entrepreneurs to inspire jobless youth

The Prince's Trust is launching a campaign fronted by leading UK entrepreneurs aimed at inspiring the country's youth as they face record levels of unemployment.

MediaCom Edinburgh wins charity media account

Erskine, the charity that cares for ex-servicemen and women in Scotland, has awarded its media planning and buying account to MediaCom Edinburgh after a competitive pitch.

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.

Time to Change mental health campaign calls account review

Time to Change, the mental health awareness campaign run by the charities Mind and Rethink Mental Illness, has kicked off a review of its creative and media planning agency requirements.

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

I've always had a love/hate relationship with the National Trust. This is based on extensive experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle and ruin in north-west England and beyond.

Campaign Viral Chart: Roller skates beat drugs in new viral hit

An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the blogosphere.

RSPCA calls review of £5m DM account

The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct marketing account.

RNIB appoints Arthur London to £1.5m ad account

The Royal National Institute of Blind People (RNIB) has appointed Arthur London to its estimated £1.5m advertising account.

Cancer Research UK campaign supports removal of tobacco brands

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco packaging on children, calling for all branding to be removed from packs.

VIDEO: Launch of the M&S 'Shwopping' campaign

Marketing caught up with Steve Sharp, the executive director of marketing at Marks & Spencer (M&S), to discuss the brand's newly launched 'Shwopping' campaign, fronted by Joanna Lumley.

Campaign Viral Chart: P&G Olympics ad takes gold medal

An Olympic ad from Procter & Gamble, which entered the Campaign Viral Chart in second place last week, has sprung ahead of TNT's "dramatic surprise", to take top position with 742,988 shares in the past seven days.