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Charity marketing


Pick of the week: The Pilion Trust, Publicis London

James Swift is impressed by The Pilion Trust's new campaign.


Atomic lands Cancer Research legacy brief

Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.


Trading Places: this week's people moves

David Kolbusz leaves Bartle Bogle Hegarty for New York and Delia Bushell joins BT TV and Sport as managing director from BSkyB, in this week's round-up of people moves in advertising, marketing, media and PR


How Lemz became a crime-fighter

The Dutch agency created a computer-generated child in an effort to ensnare online paedophiles. By Gijs De Swarte.


Rankin shoots campaign for rare disease charity

An ataxia charity has teamed up with TBWA\London and Rankin to create a print campaign that raises awareness of the rare genetic disease.


The National Trust appoints Jam to social media business

The National Trust has appointed Jam to handle its social media activity and build its online community following a competitive pitch process against unnamed agencies.


Lida wins Alzheimer's Society's direct and digital

Lida has been awarded the direct and digital fundraising account for dementia charity the Alzheimer's Society following a competitive pitch.


Global viewpoint from Manila

I always joke that, when I was first asked what I knew about the Philippines, I replied: "They re a lovely couple." However, the tragedy of Typhoon Haiyan meant that, by 8 November 2013, the watching world was all too familiar with where these island...


DLKW Lowe wins British Heart Foundation ad account

DLKW Lowe has picked up the advertising account for the British Heart Foundation following a competitive pitch.


HSBC and WaterAid celebrate World Water Day with interactive water display

HSBC and WaterAid have created an interactive water display in Canary Wharf that spells out supporters' names to celebrate World Water Day on Saturday 22 March.


Zone wins ChildLine's digital account

ChildLine has picked the independent digital agency Zone to overhaul its website now the majority of young people use online channels to contact the charity.


Stephen Hawking stars in Save the Children Syria ad

Save the Children has launched an ad featuring Professor Stephen Hawking describing real Syrian children's experience of war.


British Heart Foundation solicits legacy gifts with emotional campaign

The British Heart Foundation is launching a tear-jerking TV spot in a bid to get more people to leave money to the charity in their wills.


Agencies line up for Marie Curie ad brief

Marie Curie Cancer Care is putting its creative account up for pitch as it undergoes a period of strategic change.


Why we're loving: Kevin Doherty

Why Campaign is loving Kevin Doherty, client services director at Fitch.


Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win

Hope for Justice, the anti-slavery charity, has created a tactical campaign to highlight modern slavery to take advantage of the publicity around '12 Years a Slave' winning the Best Picture Oscar.


NSPCC holds digital roster pitch

NSPCC, the children's charity, is contacting agencies as it seeks to build a digital roster.


Trading Places: this week's people moves

Mark Craze steps down as chief executive at Havas Media Group UK, Simon Calver resigns as head of Mothercare and James Wildman joins Trinity Mirror, in this week's round-up of people moves in advertising, marketing, media and PR.


Save the Children launches shock live-birth ad

Save the Children's new TV campaign shows real footage of a woman giving birth.


Do charity ads overuse shock tactics?

It s hard to escape a feeling of d j vu about the provocative new campaign promoting awareness of pancreatic cancer or concern that shock tactics used by charities are growing counterproductive. The similarities between the ad for Pancreatic Cance...


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