Charity marketing

Breakthrough Breast Cancer overhauls site

Breakthrough Breast Cancer, the charity that funds 25% of the UK's breast cancer research, has overhauled its online presence to encourage deeper engagement and create relationships with existing and potential supporters.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Campaign Viral Chart: Spock vs Spock in Audi challenge

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Ones to watch: the latest viral videos from Carphone Warehouse, Peta and Acer

The latest viral video hits from Carphone Warehouse, Peta and Acer.

The campaign that improved lives, not profits

Laurie Smith reveals how Leo Burnett reached out to inspirational women to help the plight of underprivileged girls.

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.

Nabs bends the rules for Sir Martin Sorrell

Last week's Nabs Tuesday Club was held on a Wednesday due to the commitments of guest speaker Sir Martin Sorrell, but the charity's chief executive, Zoe Osmond, says she was happy to accommodate him.

Campaign Viral Chart: Evian's dancing baby returns in first place

Evian's latest baby ad has shot to first place in the chart after being shared 1.5 million times this week.

Europe upholds UK ban on political advertising

The European Court of Human Rights (ECHR) has upheld the UK's ban of political advertising in broadcast media, after an eight-year appeal from the campaign group Animal Defenders International (ADI).

Europe upholds UK ban on political advertising

The European Court of Human Rights (ECHR) has upheld the UK's ban of political advertising in broadcast media, after an eight-year appeal from the campaign group Animal Defenders International (ADI).

Campaign Viral Chart: Kmart ships its pants and takes first place

A comic ad from American retailer Kmart has shot to first place in this week's viral chart after being shared more than 1.2 million times in the past seven days.

Publicis launches cardboard box business for Depaul

Publicis London has founded a company to sell cardboard boxes for its charity client Depaul UK.

Twitter donates top Promoted spot to #OneBoston as people show support online

In wake of the Boston Marathon bombing on Monday, Twitter has donated its top Promoted Trend spot to highlight the messages of hope that are being sent out across the network as people show their support.

British Athletics ramps up commercial proposition with new sponsors

Adidas and the BBC are expected to join the National Lottery and Sainsbury's as new partners of British Athletics, as the governing body ramps up its commercial offering.

Kids Company uses Vine to promote donations

Kids Company, the children's charity, has released a series of videos created by Abbott Mead Vickers BBDO for Twitter's Vine service.

Campaign Viral Chart: Pepsi and Beyonce lead celeb-heavy list

Pepsi's spot starring music megastar Beyonce is the most-shared ad this week after generating 226,737 shares across Facebook, Twitter and the blogosphere.

Maggie's cancer charity looks for ad agency

Maggie's, the UK cancer charity, is looking for an agency to work on its advertising.

Outdoor industry finds another £1.9m of space for Missing People

The outdoor media industry has extended its pro-bono support for the Missing People charity, allowing the charity's digital outdoor campaign to continue until June 2013 and introduce regional targeting.

Campaign Viral Chart: Google dominates top 10

Google's video ads for its range of products dominate this week's viral chart, after five of the internet giant's April Fools ads racked up a combined 739,189 shares across the social web.