The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.
How did you come up with the idea? The challenge with Refuge is always how to get a message to as many women as possible with a budget of precisely nothing. After the initial toys-out-the-pram moment, this is actually kind of liberating. We though...
Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.
Macmillan Cancer Support has appointed Kitcatt Nohr to handle marketing for some of its most high-profile fundraising initiatives.
Breast cancer charity CoppaFeel! has called on celebrity photographer, Rankin, for its latest campaign featuring bare-chested women.
Peta, the animal rights campaigning charity, is launching a provocative new bus ad linking obesity to eating animal fats.
Tell us about the project. The Invictus Games is taking place in September in London. Four hundred competitors from 14 nations will compete across ten disciplines. We became involved via WPP, which was approached by The Royal Foundation. How did...
Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?
Save the Children has released a sequel to its successful 'Most Shocking Second a Day' film, which this time tackles illiteracy in the UK.
Channel 4 is launching an animated film as part of campaign with Cancer Research UK.
By embracing creativity, the global activist network has hit its advertising stride, Kate Magee explains.
Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world.
Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.
Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.
Arthritis Research UK is looking for a creative agency to handle its legacy-giving programme.
Oxfam has called a review of its direct marketing arrangements as it looks to shake up its fundraising activity.
Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.
St John Ambulance is looking for a creative agency to create ads that will run during half time at football matches.
Unicef is looking for an agency to handle a UK brief that aims to drive awareness of its work, leading to increased fundraising.
Greenpeace has launched a campaign featuring a dozen playful cats to mark today as International Tiger Day.
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