Additional Information


Alzheimer's Society kicks off search for creative agency

Alzheimer's Society is holding a pitch to find a creative agency to help boost the dementia charity's profile.

Dementia: Alzheimer’s Society and Government will launch ads

Dementia: Alzheimer’s Society and Government will launch ads

Share this article

The pitch is being run through AAR and is in its early stages. Linda Seaward, the head of marketing at Alzheimer’s Society, is in charge of the process.

The Government’s health body Public Health England has recently hired DLKW Lowe to create a major dementia campaign over the next two years.

Alzheimer’s Society is supporting the Government drive to change public perceptions of dementia, but is also hoping to make the most of the wave of interest in brain diseases with its own advertising and brand work.

Alzheimer’s Society released its first TV campaign in 2009. Red Bee Media created the spot, which pointed out that women spend thousands of pounds on trying to look  young with little consideration for how their minds age.

The charity also worked with DLKW Lowe when the agency created a dementia campaign for the Government in 2010.

In 2012, Alzheimer’s Society signed up to JWT London’s money-raising initiative by putting blocks of wood engraved with the word "hope" next to supermarket tills to prompt donations.

Also in 2012, the actress Carey Mulligan agreed to front a PR campaign for Alzheimer’s Society as part of Dementia Awareness Week.

Alzheimer’s Society did not respond in time to comment.

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Dishonour bound External website

by Greg Taylor, 29/01/2015


4 native advertising predictions External website

by Chris Quigley, 29/01/2015


Just jiggle it External website

by Greg Taylor, 28/01/2015


Back to top ^