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Pick of the week: The Pilion Trust, Publicis London

James Swift is impressed by The Pilion Trust's new campaign.

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"I disagree with labelling it a social experiment but, as a piece of advertising, this is superb. It’s a strong idea and makes its point well." The work was written by Steve Moss, art directed by Jolyon Finch and directed by Jonathan Pearson through Supergoober.

This article was first published on campaignlive.co.uk

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