Additional Information


Content

Atomic lands Cancer Research legacy brief

Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.

Cancer Research UK: Atomic wins legacy brief

Cancer Research UK: Atomic wins legacy brief

Share this article

The shop won the business after a four-way competitive pitch and will work alongside CRUK’s other roster agencies, Mother and Abbott Mead Vickers BBDO.

Atomic will now create work to increase the number of people who leave the charity a gift in their will.

Nick Georgiadis, the head of marketing for legacy and direct giving at CRUK, said it was a "big decision to appoint a creative agency" to the account "as opposed to a direct marketing agency".

Jon Goulding, a partner at Atomic, said: "With direct giving and legacy marketing responsible for over two-thirds of all CRUK’s income, we’ve got a big responsibility to deliver."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^