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Cinema news & analysis

 

Jaguar readies global campaign for F-Type launch

Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.

 

Audi latest campaign pushes 'style and substance' message

Audi is using its latest UK ad campaign, featuring its first "heroine" in 20 years, to push the message that the brand offers drivers both "style" and "substance".

 

Get set for a blockbuster summer

Smart brands will find plenty of big films in the coming months to associate themselves with, Tom Linay writes.

 

Odeon seeks agency for media business

Odeon, the UK cinema chain, is holding a review of its media planning and buying account, which has been held by MEC for eight years.

 

Evian launches global Baby & Me campaign

Evian, the water brand from Danone, is urging consumers to rediscover their "inner baby" in its first TV spot in two years, returning to the baby theme from 'Rollerbabies' and 'Baby Inside'.

 

Tribeca Film Festival comes online to UK

Robert Di Niro's Tribeca Film Festival is being launched in the UK online with the first of six films available via Virgin Media as well as digital platforms including iTunes, PlayStation, and Xbox.

 

Premier Foods brings Ambrosia Custard back to TV after 10-year absence

Premier Foods is launching its first TV ad campaign for Ambrosia Custard in 10 years, aiming to reinvent the brand as relevant to modern British family life.

 

Virgin Media secures FilmFlex deal for movies

Virgin Media has reignited a "multi-year" partnership with FilmFlex to help develop and roll-out its video-on-demand services and secure film content for Virgin Movies.

 

M&C Saatchi to bring Bafta red carpet to life

This weekend s coverage of the Baftas promises to be more immersive than ever, thanks to EE s live and interactive red carpet coverage, courtesy of M C Saatchi Sport Entertainment. Those watching via Facebook.com/EE or using the EE Film app will be...

 

Media Week salary survey 2013: How is the economy affecting your salary?

In the first part of Media Week's salary survey for 2013 in association with recruitment specialist Sylex, managing director Simon Shroot charts how the wider prevailing climate has impacted on pay packets at media owners, and tells us what to expect...

 

DCM hires former Emap exec Rob Tomalin to head business development

Digital Cinema Media (DCM), the cinema sales house, has appointed Rob Tomalin, a former senior commercial exec at Bauer Media-predecessor Emap, as its head of business development, replacing Joe Evea.

 

My Media Week: Marc Boyan

This week Miroma Ventures chief executive Marc Boyan tries to hire Mourinho back as Chelsea manager (on Fifa 13), gets Hollywood at the Dean Street Town House, meets with his non-executive directors and talks tech start-ups in New York.

 

The industry speaks: what will 2013 mean for media? (part two)

In the second part of our predictions feature for 2013, we hear from the experts in sectors including magazines, out-of-home, online, cinema and mobile.

 

Review of the Year: Top Media Brands in 2012

The past year has been one of breathtaking highs and deep lows for some of the world's biggest media brands, writes Nicola Kemp.

 

Top 10 directors

1. Dougal Wilson One of the most sought-after directors in town, Blink s Wilson can extract a heart-rending performance from anyone even a snowman. The Scot s direction has graced some of the year s best ads, including Ikea s "Playin With My Fri...

 

DCM promotes Davina Barker to head of agency sales

Digital Cinema Media (DCM), the UK cinema advertising company, has promoted Davina Barker to the head of agency sales.

 

GroupM downgrades 2013 global ad forecast

Sir Martin Sorrell's media powerhouse, GroupM, has become the latest group to downgrade its global ad forecast for 2013, from 5.3% foreseen in June, to 4.5% today, citing "continued sluggishness in the US and European economies".

 

Zenith expects TV ad market to fall in 2013

ZenithOptimedia has again cut its forecast for UK adspend growth and expects the TV market to contract 1% next year.

 

DCM partners with Barnardo's for Christmas campaign

Digital Cinema Media's (DCM) Picturehouse cinema brand has partnered with Barnardo's, the UK's largest children's charity, to launch an in-cinema campaign during the Christmas period.

 

Transport for London ads warn against taking illegal minicabs

Transport for London (TfL) has launched a campaign to highlight the dangers of using illegal minicabs in the capital.

 
 

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