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Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

 

Finding the space between ecstasy and horror

Walter Campbell, a creative director at TBWA\London, co-wrote Under The Skin with Jonathan Glazer (who also directed it). The two had worked together before, including on Guinness 'surfer'. The film is based on a cult novel by Michel Faber and stars ...

 

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

 

Dove launches first cinema campaign with 'real beauty' sequel

Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Things we like: Spider-Man goes Electro

Things we like this week include new outdoor advertising for the latest Spider-Man movie, Channel 4 raking in the Bafta nominations and Vines going private.

 

Conservative rising star Javid replaces Miller as culture secretary

Sajid Javid, the financial secretary to the Treasury and Conservative Party rising star, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.

 

OMD wins £21m UK Disney media account as part of wider EMEA review

OMD has been awarded the £21 million UK media planning and buying account for Disney, snatching the business from incumbent Carat and beating Havas Media in the final stage.

 

UM London wins £5m Coca-Cola Enterprises media

UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of brands including Appletiser, Fanta and Sprite.

 

DCM and D&AD unveil best film-inspired ads

Digital Cinema Media and D&AD have unveiled a compilation of ten of the best ads that have been inspired by film over the past ten years.

 

Arctic Monkeys: watch the tactical Brit Awards win ad

The Arctic Monkeys have today kicked off a tactical cinema and TV ad campaign celebrating the band's Brit Awards wins for Best British Band and Album of The Year at last night's ceremony.

 

Cinema ads enter new era amid tech developments

New advertising formats are creating a more compelling opportunity for advertisers. Chantelle Dietz investigates.

 

Volkswagen partners DCM for geo-targeted cinema push

Volkswagen has released a cinema campaign for its Up! city car, and is making use of Digital Cinema Media's geo-location tool to direct viewers to their nearest dealership.

 

West Wing planning: a new approach

Tracey Follows, the new APG chair, urges planners to use persuasion for a strategy that is both radical and rigorous.

 

Things We Like: Gravity Road's Bafta nod, Campbell at GQ, CBB still going strong for C5

Three things in the media we liked this week, and one thing we didn't...

 

Media in 2014 will be harnessing connected experiences

The power of mobility, the breath of platforms, the application of new data and the harnessing of connected experiences are set to guide marketing in 2014, says Mindshare's chief executive, Mark Creighton.

 

So much for an Olympic hangover - 2013 has been another momentous year

By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.

 

Campaign Media Awards 2013: A celebration of the best in class

More than 600 executives attended the Campaign Media Awards last week to celebrate the best commercial media campaigns and initiatives in what has been another whirlwind year for the industry.

 

Paramount Pictures turns to Guardian Labs for Nebraska launch

Paramount Pictures is using Guardian Labs, the new content solutions division, for the cinema release of Alexander Payne's upcoming road trip motor odyssey film, 'Nebraska', on 6 December.

 

Campaign Media Awards offer welcome recognition for ambitious masochists

It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and ...

 
 

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