Cinema news & analysis
The Arctic Monkeys have today kicked off a tactical cinema and TV ad campaign celebrating the band's Brit Awards wins for Best British Band and Album of The Year at last night's ceremony.
New advertising formats are creating a more compelling opportunity for advertisers. Chantelle Dietz investigates.
Volkswagen has released a cinema campaign for its Up! city car, and is making use of Digital Cinema Media's geo-location tool to direct viewers to their nearest dealership.
Tracey Follows, the new APG chair, urges planners to use persuasion for a strategy that is both radical and rigorous.
Three things in the media we liked this week, and one thing we didn't...
The power of mobility, the breath of platforms, the application of new data and the harnessing of connected experiences are set to guide marketing in 2014, says Mindshare's chief executive, Mark Creighton.
By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.
More than 600 executives attended the Campaign Media Awards last week to celebrate the best commercial media campaigns and initiatives in what has been another whirlwind year for the industry.
Paramount Pictures is using Guardian Labs, the new content solutions division, for the cinema release of Alexander Payne's upcoming road trip motor odyssey film, 'Nebraska', on 6 December.
It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and ...
More than 600 media and marketing executives will attend this year's Campaign Media Awards at the London Hilton next week.
Manning Gottlieb OMD was crowned Agency of the Year and ITV won Sales Team of the Year at the Media Week Awards last night. Have a look through a gallery of photographs of the evening.
ITV picked up an impressive seven awards including Sales Team of the Year, Brand of the Year and the Grand Prix at the Media Week Awards last night, while Manning Gottlieb OMD won the coveted Agency of the Year prize.
The stage is set for the Media Week Awards 2013 tonight, which will be attended by 1,450 members of the UK media industry and hosted by Greg Davies of 'The Inbetweeners' fame.
Ogilvy & Mather has appointed Maggie Blundell, the former head of broadcast at DDB London, as head of integrated media production.
Brand Republic today unveils the winners of its Future 5 Awards scheme, a project started in 2010 as a way of signalling the future of marketing.
Can a career with a typically modest starting salary really appeal to graduates saddled with debt, Arif Durrani and Mark Banham ask.
The Media Week Awards 2013 yet again promises to be the biggest media night of the year, with the annual gala event on track to sell-out this week.
Tell us something about this project. It s a play about four women with very different views on motherhood working in a call centre that sells sex toys. It s both funny and sad and may sound like it s aimed at women, but that s not the case. Like th...
Digital Cinema Media (DCM), the sales house for Odeon, Cineworld, Vue, Picturehouse and many independent cinemas, has appointed former Warner Bros and Aegis Media leader, Nigel Sharrocks, as its first non-executive chairman.
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