Cinema news & analysis

Out and About 24 May

This week, Out and About goes on a Raid with DCM, visits the Freesat awards, and bumps into virtually all of the media community at The Lighthouse Company founder Kathleen Saxton's birthday party at Kettner's.

Samsung Olympic spot invites people to 'take part'

Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria Pendleton, inviting people to ''take part in the true spirit of the Olympic Games".

DDB takes emotional approach for new VW Polo campaign

DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father's protectiveness towards his daughter, in a departure from its previous racy tango dancing ad.

BlackBerry hails people of action in global campaign

BlackBerry has launched a multi-million pound global campaign pushing its smartphones and tablets with creative celebrating 'people of action'.

Orange introduces Sylvester Stallone to Inbetweeners' Jay

'Inbetweeners' star James Buckley gatecrashes 'The Expendables 2' in order to introduce Sylvester Stallone and Jason Statham to the world of social media, in Orange's latest Gold Spot cinema campaign.

Out and About 26 April

This week, Out and About attends the 18th birthday party for Attitude magazine, uncovers some new 'Avengers Assemble' premiere pics, meets the best of out-of-home talent at the Clear Channel Outdoor Planning Awards and drops in on the IPA TouchPoints...

Media Bitch's Diary 26 April

This week, Bitch gets patriotic on St George's Day with OMD, wonders why a Disney bigwig dodged his own premiere, and discovers the truth about media planning from an informative site.

Universal Pictures and Aurasma launch new augmented reality app

Film studio Universal Pictures UK is launching a free app with augmented reality platform Aurasma that will bring 'King Kong' to life in Trafalgar Square.

Out and About: Avengers Assemble European premiere

This week, Out and About attends the European premiere of 'Avengers Assemble' with Disneymedia+ spots Scarlett Johansson and Robert Downey Jr. and discovers the business of product placement.

Audi presents brand manifesto in global campaign

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its 'Vorsprung Durch Technik' strapline.

Government returns to shock tactics in latest anti-smoking ad

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers of passive smoke in cars and in the home.

Out and About 30 March

This week Out and About pops in on the Channel 5 programming event, goes Best of British with DCM, dresses up with Bauer and drops in on the secret Labrinth gig at Aegis.

Trend report: Corporate barter

With several high-profile media bosses moving into the emerging corporate barter sector, Mark Banham asks if media is accepting the practice into the mainstream.

My Media Week: Mungo Knott

This week, Mungo Knott, insight director at Primesight, tries to convince all he meets about the relevance of F1 racing (with mixed results), consults on the digital ad presence at client Vue Cinemas, and goes to Lindy Hop lessons.

Gov campaign educates teens about rape

Deputy prime minister Nick Clegg has today launched the Home Office's first marketing campaign to educate the public about what constitutes rape, sexual assault and consent.

IGN partners with Pearl & Dean for Mass Effect 3 campaign

Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a promotion for pre-orders for 'Mass Effect 3', the forthcoming game from Electronic Arts.

DCM hires Joe Evea as business development director

Cinema sales house DCM has bolstered its sales and marketing team with the appointment of Joe Evea to the newly created role of business development director.

My Media World: Simon Rees

Simon Rees, managing director of DCM used to play hockey for Wales, would love to do battle with the great outdoors in extreme conditions and would make cinema the top of any brand campaign.

Sport magazine to hand out 'light sabres' for Star Wars promotion

20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace' in 3D will include a partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.

The Year Ahead for ... Creativity

Nick Gill believes exciting the public is still the priority: get the most out of your creative, take an open-minded approach and use technology wisely.