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Claire Beale, editor, Campaign

 

Forget the Publicis hubris - what matters is the people

The lines of this week's Publicis Groupe press statement announcing some structural fiddling are too close together to read much between them.

 

Adland's quest to reclaim content from factory lines

I've spent an awful lot of time this past week talking to writers in the US. It's been one of the most thoroughly depressing things I've done in a long time.

 

JWT proves that edgy isn't always the right approach

It's nearly ten years since J Walter Thompson became JWT and tried to reinvent itself through the pages of an in-house book called Hold My Skateboard While I Kiss Your Girlfriend.

 

Can Dare finally recapture the spirit of its success?

Like quite a lot of people much smarter than me, I completely screwed up over Dare.

 

Post-POG, the mega-deal spotlight shifts over to IPG

Well, that's it.

 

From start-up to corporate beast: the task facing Lund

I had lunch the other day with a former big-agency CEO who went off and did a start-up a couple of years ago.

 

Can the creative/media schism ever be fixed?

I sat through a presentation from a big, bright media agency the other day.

 

Lessons in brand value from the New York Dolls

I've heard versions of Dave Trott's tales from New York before, but never as brilliantly nailed to what we actually do: build brands. You'll find his story in this week's feature.

 

It is time for all the digital messiahs to recalibrate

I've spent big chunks of the past few weekends reading entries to WPP's internal Atticus Awards, which I'm judging again this year.

 

You've charmed the juries. Now to seduce the clients

Apologies for one last Cannes-fest. I'm so over it all, but we must squeeze the last dregs out of the crazy trade-fair whirl and make sure we got our money's worth from the expensive madness.

 

The brand onion is never part of creative risk-taking

Steve Henry has a wonderful way with willies. He employs them with joyous abandon (in vices/being shaved/hovering around naked flames/at parties... as you do) in his recent Campaign blog, which makes a rather important point about taking risks. Pleas...

 

Cannes isn't what it used to be - but is that so bad?

First, the disclaimer: if you're not going to Cannes, if you're not obsessed by creativity and you have no intention of working with ambitious clients, then perhaps there are a few things in this global issue of Campaign that you might want to pass q...

 

We may lose in Cannes or Rio but still rule at home

It's chest-beating, why-didn't-we-win season when we rather enjoy sitting around picking at our collective navel and moaning about why we didn't do better at Cannes and why we haven't won the World Cup. Again.

 

Claire Beale: We need more, not less, of the cult of creative leaders

I was at one of those industry dinners recently where you get the chance to frock up and listen to someone famous tell you how they got there. I can't remember who the speaker was, but I remember the marketer who bounded up to me at the Champagne bit...

 
 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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