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Claire Beale, editor, Marketing
The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne.
MoreCEOs are coming round to marketers' way of thinking 2
In the few weeks that I've been sitting in this editor's chair, the most insistent (and frustrating) topic of conversation with marketers has been the disconnect between marketing and the boardroom.
Why long copy makes up for Tesco's Twitter silence 1
I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time...
Credit downgrade should put UK marketers on alert
Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.
Big data without the human touch means big waste 5
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
Experiments to evaluation: social media gets serious
You might notice there's something of a theme to this week's issue. We spotted it too, and decided to embrace it with a flash on the front cover: Social in focus.
Creative excellence is top priority for adland
It's wearily predictable to kick off a new year with a batch of predictions. But this week's issue is a vital road map of what lies ahead, if not exactly for 2013 then for advertising's middle distance.
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