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Claire Beale, editor, Marketing

Claire Beale: Marketing's resurgence

It's traditional to use the end-of-year editor's slot to cast a reflective eye on events of the past 12 months. You'll find plenty of that elsewhere in this issue. So let's talk about me.

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Claire Beale: Marketing's resurgence

It's traditional to use the end-of-year editor's slot to cast a reflective eye on events of the past 12 months. You'll find plenty of that elsewhere in this issue. So let's talk about me.

 

Claire Beale: The price of value

No cash prizes for noticing that money is a theme this month. From the new (old) brands of high-street banking to (in)conspicuous consumption, a reassessment of value (as opposed to price) and a hard look at marketing salaries, filthy lucre is our th...

 

Claire Beale: Meet the recovery consumer

Ah, September. Time for back-to-school, holiday-fresh vigour as we make the final push through to the end of the year. And, on cue, there's some encouraging economic news.

 

Claire Beale: Earning a seat on the board 2

When I began as editor of Marketing six months ago, I spent a very nice few weeks having as many coffees, lunches, cocktails and dinners with marketers as I could.

 

Lessons from Cannes

Impossible not to write about Cannes here. A deliciously complex mix of ideas and emotions, exhilaration and exhaustion, nothing beats the Cannes Festival of Creativity for reminding you of all the really great things about our industry.

 

Creative excellence is top priority for adland

It's wearily predictable to kick off a new year with a batch of predictions. But this week's issue is a vital road map of what lies ahead, if not exactly for 2013 then for advertising's middle distance.

 

Looking backwards for a positive view of 2013

Rather unnervingly, this is the last regular issue of Campaign in 2012; next week is our annual round-up of the highs and lows of the advertising year and then we're done. The last month or two we have been preoccupied with looking back over the ...

 

And the survey says: keep those belts tight

It's always staggering to see agency financial reports laid bare in the annual Kingston Smith W1 performance survey. A favourite, though frustratingly opaque, chart is the one listing the highest-paid agency directors. Perhaps it s not surprising t...

 

Time to stop marketing from being a dirty word

The media coverage of Tim Davie's temporary tenure at the top of the BBC has been particularly snitty about the fact that he has a marketing background. His commercial nous seems to be considered rather inappropriate, unsavoury even, for the role he'...

 

How many rolls of the dice left for McCann?

There s really nothing surprising in the axing of Nick Brien from McCann Worldgroup. From day one, bets were placed on how long he would survive: a formidably bullish media man on a risky turnaround mission at the world s most traditional agency grou...

 

Claire Beale: Why agencies need to shout about planning

Advertising agencies have always been extremely good at showcasing their creative work.

 

Claire Beale: If only all CEOs were a bit more like Steve Jobs

This week I met an agency CEO who'd been crowing, among other things, about how one of his agency's new campaigns had grown the client's business by over 20 per cent in a matter of months. Even with a performance-related fee, though, the CEO admitted...

 
 

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