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Clothing store marketing

 

Harvey Nichols eradicates dud gifts with Christmas campaign

Harvey Nichols is again subverting the traditional seasonal sentiment in its 2014 Christmas campaign and follow-up to last year's "sorry, I spent it on myself".

 

Hammerson uses automated mechanical model to showcase Christmas gifts

Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

YouTube beats Facebook with 60% of online views of John Lewis ad

YouTube is winning the online video battle, securing more than half of the 16.3 million views of the John Lewis ad, just four days after its launch.

 

Romeo Beckham stars in Burberry's first global Christmas campaign

Burberry has launched its first global Christmas campaign, with a film starring Romeo Beckham, the 12-year-old son of David and Victoria.

 

Debenhams positions gifts over fashion for 2014 Christmas campaign

Debenhams' 2014 Christmas TV ad features a group of children rummaging around a deserted store at night, searching for the perfect gift.

 

Triumph launches Magic Wire bra with Twitter search for women's niggles

Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.

 

Westfield launches film-led autumn/winter campaign

Westfield is launching a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season.

 

American Apparel back to school ad banned

American Apparel has had two online ads banned by the Advertising Standards Authority for being "gratuitous and sexist".

 

Models strip in River Island's first TV campaign

River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.

 

M&S unveils back to school TV ad

Marks & Spencer has unveiled its latest "back to school" TV ads on its social media channels.

 

Harvey Nichols releases summer sale campaign

Harvey Nichols is promoting its summer sale with a striking print campaign featuring models wearing ill-fitting clothes.

 

Gatwick rolls out 'guess the X-ray' competition

Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 

Trading Places: this week's people moves

David Kolbusz leaves Bartle Bogle Hegarty for New York and Delia Bushell joins BT TV and Sport as managing director from BSkyB, in this week's round-up of people moves in advertising, marketing, media and PR

 

Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens'

Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space.

 

Joint resigns BHS account

Joint has resigned the BHS account.

 

Haymarket launches Forever Sports magazine

Haymarket Network, the contract publishing arm of Haymarket Media Group, has launched Forever Sports, the biggest new men's magazine to hit the newsstand in a decade.

 

The shopping journey does not always start in store

The UK is a brand bazaar with overseas visitors coming here in huge numbers to take advantage of tax-free shopping opportunities and buy goods from the likes of Burberry and Barbour, which even at full price are typically 30 per cent cheaper than bac...

 

Shop Direct awards Isme ad account to St Luke's

Isme, the women's online and catalogue shopping brand owned by Shop Direct, has appointed St Luke's to its £12 million advertising business.

 
 

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