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Clothing store marketing

 

Steve Sharp's legacy: The man who helped defeat Philip Green

Arguably no marketer has done more to shape a modern-day British brand than Steve Sharp. After almost a decade heading up Marks & Spencer's marketing he is bowing out gracefully from the bellwether retailer.

 

Marks & Spencer loses AdWords battle to Interflora

Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.

 

M&S long-serving marketing chief Steven Sharp to retire

Steven Sharp, Marks & Spencer's long-serving marketing chief, is set to retire from the business and replaced by Patrick Bousquet-Chavanne, the former Estée Lauder group president.

 

Marketing Leader of the Year: The candidates - Justin Cooke

Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a second and doing what others are afraid to do.

 

Marketing Leader of the Year poll - only one day left to vote!

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

 

Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.

 

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

 

C&A appoints Razorfish to European digital account

C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.

 

Condé Nast College opts for minimal and timeless identity

Sleek, minimal and timeless are the buzz words for the identity of Condé Nast College of Fashion & Design, which has opened its doors in the heart of Soho.

 

Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast your vote.

 

M&S chief Bolland backs new marketing approach to deliver growth

Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.

 

Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal

Debenhams has announced its forthcoming ad campaign will feature a Paralympic amputee, a 69-year-old woman and a size-18 swimwear model.

 

Adidas: nothing else but blue matters

Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.

 

Albion wins Hackney Fashion Hub after 'locals' pitch

Albion has been picked to handle the branding and advertising brief for the £100m Hackney Fashion Hub development from Hackney Council and property developer Manhattan Loft Corporation.

 

H&M signs Beyoncé for beachwear TV campaign

H&M will run a summer campaign starring Beyoncé in swim and beachwear as it increases the pace of the expansion of its store estate.

 

Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq

Burberry has hired Kaitlyn Wilkins, a director of Ogilvy's social media business, to become its global director of social media following the departure of Musa Tariq in October.

 

The North beckons as Rigby & Peller aims to broaden its UK customer base

The lingerie brand has set its sights on growth, writes Kim Benjamin.

 

Ted Baker sets Finishing School lines

To coincide with the new season's Finishing School theme, Ted gave his "students" lines to write throughout the week.

 

Mothercare dials up brand focus with Mother's Day Facebook 'movie'

Mothercare will launch a user-generated Mother's Day 'movie' charting 24-hours in the life of a modern-day mother, as part of an increasing focus on brand marketing.

 

Littlewoods emulates 'hello boys' ad with first spring push in four years

Littlewoods will launch its first above-the-line Spring campaign for four years, with activity starring Myleene Klass emulating the famous "hello boys" Wonderbra ads.

 
 

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