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Clothing store marketing

 

Triumph launches Magic Wire bra with Twitter search for women's niggles

Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.

 

Westfield launches film-led autumn/winter campaign

Westfield is launching a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season.

 

American Apparel back to school ad banned

American Apparel has had two online ads banned by the Advertising Standards Authority for being "gratuitous and sexist".

 

Models strip in River Island's first TV campaign

River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.

 

M&S unveils back to school TV ad

Marks & Spencer has unveiled its latest "back to school" TV ads on its social media channels.

 

Harvey Nichols releases summer sale campaign

Harvey Nichols is promoting its summer sale with a striking print campaign featuring models wearing ill-fitting clothes.

 

Gatwick rolls out 'guess the X-ray' competition

Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 

Trading Places: this week's people moves

David Kolbusz leaves Bartle Bogle Hegarty for New York and Delia Bushell joins BT TV and Sport as managing director from BSkyB, in this week's round-up of people moves in advertising, marketing, media and PR

 

Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens'

Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space.

 

Joint resigns BHS account

Joint has resigned the BHS account.

 

Haymarket launches Forever Sports magazine

Haymarket Network, the contract publishing arm of Haymarket Media Group, has launched Forever Sports, the biggest new men's magazine to hit the newsstand in a decade.

 

The shopping journey does not always start in store

The UK is a brand bazaar with overseas visitors coming here in huge numbers to take advantage of tax-free shopping opportunities and buy goods from the likes of Burberry and Barbour, which even at full price are typically 30 per cent cheaper than bac...

 

Shop Direct awards Isme ad account to St Luke's

Isme, the women's online and catalogue shopping brand owned by Shop Direct, has appointed St Luke's to its £12 million advertising business.

 

UK leads world's ecommerce exports as fashion brands travel well

The UK is the world's leading ecommerce exporter with a trade surplus of £720 million in 2013, according to a new study.

 

Trading Places: this week's people moves

Matthew Charlton and Neil Dawson leave BETC and BT Openreach appoints HSBC's Joe Garner as chief excecutive, in this week's round-up of people moves in advertising, marketing, media and PR.

 

John Lewis Britain's favourite brand, according to McCann report

Cautious and plodding brands are winning the day, according McCann London's annual report into the mood of the UK, which found John Lewis was Britain's favourite brand.

 

Trading Places: this week's people moves

Kitcatt Nohr Digitas founder Marc Nohr departs for Regus and Starcom MediaVest Group promotes Andrea Brown to head its content arm Liquid Thread, in this week's roundup of people moves in advertising, marketing, media and PR.

 

ICrossing wins Debenhams SEO pitch

Debenhams, the department store, has appointed digital marketing agency iCrossing as its SEO agency.

 

Trading Places: this week's people moves

Abbott Mead Vickers BBDO appoints two executive creative directors and Selfridges' top marketer Richard Taylor leaves the retailer, in this week's roundup of people moves across advertising, marketing media and PR.

 
 

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