Clothing store marketing
Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a second and doing what others are afraid to do.
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.
Sleek, minimal and timeless are the buzz words for the identity of Condé Nast College of Fashion & Design, which has opened its doors in the heart of Soho.
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast your vote.
Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.
Debenhams has announced its forthcoming ad campaign will feature a Paralympic amputee, a 69-year-old woman and a size-18 swimwear model.
Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.
Albion has been picked to handle the branding and advertising brief for the £100m Hackney Fashion Hub development from Hackney Council and property developer Manhattan Loft Corporation.
H&M will run a summer campaign starring Beyoncé in swim and beachwear as it increases the pace of the expansion of its store estate.
Burberry has hired Kaitlyn Wilkins, a director of Ogilvy's social media business, to become its global director of social media following the departure of Musa Tariq in October.
The lingerie brand has set its sights on growth, writes Kim Benjamin.
To coincide with the new season's Finishing School theme, Ted gave his "students" lines to write throughout the week.
Mothercare will launch a user-generated Mother's Day 'movie' charting 24-hours in the life of a modern-day mother, as part of an increasing focus on brand marketing.
Littlewoods will launch its first above-the-line Spring campaign for four years, with activity starring Myleene Klass emulating the famous "hello boys" Wonderbra ads.
House of Fraser has called a review of its £5m media planning and buying business, which has been handled by Publicis Groupe's MediaVest for the past 14 years.
Mothercare, the retailer focused on parenting and childcare, has appointed Havas Worldwide London to handle its integrated advertising account.
Thoughtful details, great quality and outstanding value are the focus for Morrisons' first clothing range.
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