Clothing store marketing

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

Arcadia starts £4m media agency contest

Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning and buying account, currently held by Carat.

Brand builder: Under Armour

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

M&S profits drop for first time in three years

Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.

John Lewis partners Kuoni for first 'shop within a shop'

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

Industry view: Does M&S's new value food range hit the spot?

Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.

Trinity Leeds kicks off online hype ahead of 2013 opening

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.

M&S creates two senior marketing roles to boost fashion

Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.

McArthurGlen calls UK planning review

McArthurGlen, the designer outlet chain, is holding a review of its £1.5 million UK planning and buying account, currently held by Carat.

Ogilvy & Mather captures TK Maxx digital advertising

TK Maxx has appointed Ogilvy & Mather to its digital advertising account.

M&S launches recycling initiative fronted by Joanna Lumley

Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna Lumley, which is designed to encourage customers to recycle unwanted clothing.

Wonderbra to sell direct for first time with online store

Wonderbra has unveiled its first ecommerce site for customers in the UK and Ireland, which will stock the brand's full range.

Think BR: Looking at shopper marketing through a new lens

Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.

M&S to revamp stores with £500m investment

Marks & Spencer is investing £500m in rolling out a new store format to the rest of its estate by mid-2013 after a successful trial, as it unveiled a 1.2% increase in first-quarter sales.

Mothercare to close more than 100 stores and revamp online presence

Maternity, childrenswear and toys retailer Mothercare is to close 111 stores over three years, with its Early Learning Centre brand taking the biggest hit as the group's UK sales continue to plunge.

John Lewis to open dedicated Olympic shops

John Lewis is to roll out 29 dedicated Olympic shops within its department stores, as part of its tier-three sponsorship of London 2012 Olympics and Paralympics.

M&S summer campaign to play on Olympics and Jubilee

Marks & Spencer is to unveil its summer campaign this week, using celebrities to subtly associate the brand with the biggest events of 2012, including the Queen's Diamond Jubilee and London Olympics.

Out-of-town retailers and betting brands escape Portas clampdown

Out-of-town retailers and betting brands have avoided a clampdown by the Government after it decided not to impose stricter regulations proposed in a review by retail expert Mary Portas.

Westfield to roll out 'I was there' Olympics campaign

The Westfield Group will launch an outdoor and digital campaign with the strapline 'I was there' to support its tier-three sponsorship of the London 2012 Games.