Coca-Cola

BBH and Ogilvy vie for Barclays ad brief

Barclays is in talks with its roster agencies regarding a brief for a global brand-repositioning project.

Schweppes hands £4m advertising account to Wieden+Kennedy

Schweppes, the Coca-Cola-owned soft drinks and mixer brand, has handed its £4m advertising account to Wieden+Kennedy, following a split from Mother.

Work Club hired for Coke water activity

Coca-Cola has appointed Work Club to handle mobile strategies and applications for its global water brands.

Schweppes calls ad review

Schweppes, the Coca-Cola-owned soft drinks and mixer brand, is talking to agencies about its £4 million advertising account.

Coca-Cola moves Olympics brief from SapientNitro to LBi

Coca-Cola has moved its global and UK advertising brief for its sponsorship of the 2012 London Olympics from SapientNitro into LBi.

Coca-Cola hunts digital agency for water brand

Glaceau Vitaminwater, the Coca-Cola owned brand, is looking for a digital agency to handle its advertising in Europe.

Saga and AA to revamp websites

SapientNitro, the integrated marketing and technology agency, has been appointed to redesign and build websites for the AA and the over-fifties services company, Saga Group.

Coca-Cola hands Universal McCann EMEA search account

Universal McCann has picked up the Coca-Cola paid search account for EMEA.

VCCP replaces Mother on Oasis ad account

Coca-Cola has shifted the advertising business for its fruit juice drink brand Oasis out of Mother and into VCCP, without a pitch.

SapientNitro lands Coca-Cola 2012 job

Coca-Cola has appointed its roster agency SapientNitro to handle a global and UK advertising brief surrounding its sponsorship of the 2012 London Olympics.

Innocent smoothies goes up for pitch again

Innocent has called a pitch for an advertising campaign to revive its smoothie products.

Isobar picks up global Sprite digital account

Aegis digital agency Isobar has scooped the global account for soft drinks brand Sprite.

Puma appoints Droga5 to $100m global account

LONDON - Sportswear brand Puma has appointed Droga5 as lead agency on its $100m (£67.1m) global advertising and marketing account without a pitch.

NBA gets serious about cracking UK

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

The changing face of music tie-ups

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Where are the Jubilee commercials?

Have brands, busy with the Olympics, failed to capitalise on the Diamond Jubilee, John Tylee asks.

Vimto partners with Vevo to target teens

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Ogilvy's Sutherland makes a stand for marketing's 'third eye'

Marketers should wrestle back some of the power from finance departments because the outcomes you can measure are not the only ones that matter, according to Ogilvy & Mather vice chairman Rory Sutherland.

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness", in an integrated campaign supporting its sponsorship of Euro 2012.

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

High times for booming energy-drinks sector

Buoyed by innovation, the energy-drinks market is growing rapidly, and is now the UK's third-biggest soft drinks category

How M&C Saatchi finally got its global act going

Worldwide chief Moray MacLennan is confident M&C has at last built the right global agency model, John Tylee writes.

McDonald's serves up 'one a day' fizzy drink for kids

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.

Capital One in frame to become League Cup sponsor

Capital One is thought to be in late stage discussions with the Football League about replacing Carling as the title sponsor for the League Cup.

Adland must police itself as the digital revolution rolls on

Jon Woods, the president of ISBA and general manager of Coca-Cola Great Britain & Ireland, this week spoke at the IPA Annual Members Lunch. Here is an extract from his speech.

ISBA president Woods: Marketers must shape online regulation

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry to demonstrate greater "transparency" to consumers to help prevent further government regulation.