Computers & software marketing

Toshiba runs zero gravity flight competition for Superman fans

Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.

Almost half of UK consumers check work emails in bed

Almost half of 16- to 34-year-olds check their work emails in bed, according to research from the Future Foundation.

Ones to watch: the latest viral videos from Carphone Warehouse, Peta and Acer

The latest viral video hits from Carphone Warehouse, Peta and Acer.

Net-a-Porter partners The Dorchester for first 'micro app'

Online retailer Net-a-Porter has partnered luxury hotel firm Dorchester Collection to create its first "micro app" for a commercial partner.

Is real-time marketing the future of advertising?

The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.

AOL continues to bet on video with Be On

The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.

IBM makes stop-motion movie using thousands of atoms

Scientists at IBM have created the 'world's smallest movie' with a stop motion film that used a super-sharp needle and a two ton microscope to manipulate thousands of atoms to create 242 frames of stop-motion action.

News International drives multi-channel sales with Lineup platform

News International has taken another step towards seamless, multi-channel ad sales across its portfolio of newsbrands with the adoption of new booking system called AdPoint.

Analyst view: Apple prospects unharmed by first profit drop in a decade

Apple's results demonstrate the underlying strength of the business and it has no cause for concern yet, argues IHS Screen Digest head of mobile Ian Fogg.

Five reasons why Apple's star is on the wane

The air of invincibility surrounding Apple could be unceremoniously shattered today (23 April), with analysts predicting the technology giant will unveil disastrous financial results.

Telegraph to launch dual static and dynamic iPad app

Telegraph Media Group is preparing to launch an iPad app that will include static content from its Daily Telegraph and Sunday Telegraph newspapers as well as dynamic content updated from its website.

IAB figures: Witnessing the rise of mobile

IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad ...

Apple hires Norman Foster's architecture firm to revamp its retail stores

Apple has tasked Norman Foster's architecture company, Foster + Partners, to work on new designs for its much-lauded retail outlets.

New mothers dramatically increase digital media usage

Women's use of digital devices increase dramatically when they become a new mothers, according to a report by BabyCentre.

Samsung drafts in cast of hundreds for epic charge

Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.

Does DAB remain the future of radio?

It's not just analogue radio but other digital technologies that could stunt the growth of DAB. By Alasdair Reid

The Sun to go behind a paywall from August

News International will be erecting a paywall around The Sun's website to coincide with the launch of its debut Premier League football video highlights being made available on the site from 17 August.

Microsoft board 'does not care' about number of Facebook likes

Philippa Snare, Microsoft UK's chief marketing officer, has claimed the company's senior management does not care about the number of Facebook "likes" it gets.

PeerIndex's Azeem Azhar on how brands can harness the power of influence

At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.

Samsung corporate marketing director Andrew Garrihy departs

Samsung corporate marketing director Andrew Garrihy is leaving the company after his role was scrapped as part of a "change in strategic direction" at the brand.