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Computers & software marketing

 

Gadget insurer hunts ad agency

Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.

 

Martin Sorrell joins IAB Engage 2014 line-up

WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.

 

LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

 

Samsung celebrates Prince George's birthday

Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.

 

News brands are keen to set the agenda, but it is a time for collaboration

"The NRS in its current form no longer serves newspaper needs." Not my words but those of Bob Hulks, the ex-independent chairman of the Newspaper Publishers Association Review Group, speaking at the Media Research Group conference back in 1998.

 

Weve on the hunt for a CEO as David Sear resigns

David Sear, chief executive of Weve, the joint venture between the UK's three largest mobile network operators - EE, Telefonica UK (O2) and Vodafone UK - is leaving the company he helped establish, after one and a half years.

 

Overheard at Old Street EC1...

"I believe we re on a journey for the UK to be a powerhouse in digital tech." Gerard Grech, CEO, Tech City UK "It was the culture of London that inspired us to ever the think the way we do. I don t think it would have happened in a different ci...

 

JCDecaux and Brand Republic launch EC1 tech hub

Yesterday saw the launch of JCDecaux's tech hub, a one-stop online location for all the latest news, events and information on London's tech capital.

 

What Apple's WWDC 2014 means for agencies

Following Apple announcing a raft of software innovations at its Worldwide Developers Conference, Lea Simpson, the strategy director at digital agency TH_NK, gives her thoughts on the changes.

 

Email and mail work best together, say Royal Mail infographics

Mike Welsh, the chief executive of Publicis Chemistry, explains the reasoning behind its new campaign for Royal Mail MarketReach, which encourages advertisers to use both mail and email.

 

There's some bloke called Mac who's after your job

Programmes can already turn data into news stories for sport and finance. Professor Philip M Parker is one of the most prolific authors on Amazon, thanks to the 200,000 computer-generated books he has "created". A programme could easily turn product ...

 

Three seeks agency for direct marketing

Three, the mobile operator, has called a review of its direct marketing business, which has been held by Omnicom's TBCH since 2006.

 

Justin Cooke unveils social network for 'the Snapchat generation'

Justin Cooke, the former Topshop chief marketing officer and founder of Innovate7, has launched a social network that enables people to share images accompanied by snippets of songs from iTunes.

 

Microsoft hires IPG for creative and moves media to Aegis

Microsoft has hired Interpublic and Dentsu Aegis Network to handle its advertising and media accounts respectively, after a three-month review process.

 

RadiumOne ousts CEO Gurbaksh Chahal following 'completely disgusting' behaviour

RadiumOne is set to announce disgraced chief executive Gurbaksh Chahal is leaving the programmatic advertising specialist tomorrow (Monday 28 April), following a seven hour "highly emotional" board meeting in San Francisco, Media Week can reveal.

 

Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Tech viewpoint on user experience

User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.

 

Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens'

Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space.

 

Will Facebook's auto-play videos appeal to brands?

Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.

 
 

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Watch and glow External website

by Greg Taylor, 22/08/2014

 

Slow developer External website

by Greg Taylor, 22/08/2014

 

Opening the talent cookie jar External website

by Nick Whitehurst, 22/08/2014

 

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