Computers & software marketing

Absolute Radio nets Currys and PC World football deal

Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.

Are you suffering from a digital eating disorder?

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.

HP to cut 27,000 jobs in next two years

Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to strengthen itself in the areas of cloud computing, big data and security.

HP prepares to cut up to 30,000 jobs

Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports.

MasterCard unveils PayPass digital wallet

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch

Intel pushes Ultrabook with biggest campaign for a decade

Intel is launching its largest advertising campaign for almost a decade with a push for its Ultrabook computers that uses the message "everything else seems old-fashioned".

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.

Brand Health Check: Instagram

What lies ahead for the photosharing app after its $1bn takeover by Facebook.

Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts

Sony Europe's sales and marketing teams are entering consultation from today as the company prepares to cut 1,000 jobs as part of plans to lose 15% of its workforce in the region.

The scent of MacBook: artists create Apple fragrance

An artistic collaborative group has created the scent of Apple's MacBook Pro to recreate the aroma of an Apple product being opened for the first time.

Sonos to sponsor Geoff Lloyd's Hometime Show

Sonos, the wireless hi-fi system, has signed a deal to sponsor 'Geoff Lloyd's Hometime Show' on Absolute Radio from Monday (16 April).

UKOM ditches Nielsen for comScore to handle online measurement

UKOM, the UK's industry-recognised online media measurement for advertisers, is ending its partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013.

Dell to pay customers to promote products in social media

Dell is to offer cash rewards to customers who promote its products on social networking sites if their "share" leads to a sale.

HP ramps up music credentials with Wireless and Florence ventures

HP is making a significant investment in music by sponsoring the Wireless Festival in Hyde Park and signing up to stream a Florence and the Machine gig live from the Albert Hall.

Consumers complain of technology fatigue

British consumers are suffering from fatigue when it comes to technology brands such as Apple and Facebook, despite the phenomenal hype surrounding the launch of products like the latest iPad.

Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens

Apple's central role in mobile has been challenged this week, with Facebook, HTC, Sony, Samsung and Nokia among the brands taking aim at the company at the Mobile World Congress in Barcelona.

Two thirds of Brits express annoyance over mobile advertising

Almost two thirds of Brits (64%) said mobile phones were the most unacceptable device on which to receive unwanted advertising, according to research by YouGov.

Kaspersky opens talks with ad agencies

Kaspersky, the anti-virus software manufacturer, is conducting a review of its international ad account.

HP targets clubbers with David Guetta campaign

Hewlett-Packard (HP) is appealing to clubbers with an internet video series starring DJ David Guetta that will feature product placement of its computers and headphones.