Computers & software marketing
Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.
The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
Why Campaign are loving Erik Weihenmayer, adventurer and motivational speaker...
Lenovo, the Chinese electronics company, has awarded Total Media its EMEA media account after a final two-way pitch.
As the social media network prepares to celebrate ten years, Arif Durrani asks if an ageing user base spells trouble.
Dixons Retail, the owner of Currys and PC World, has moved its £50 million UK advertising account into Abbott Mead Vickers BBDO from long-standing incumbent M&C Saatchi.
Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.
1&1 Media, the website services company, has moved its £7 million media "screen" planning and buying business into Walker Media from Mindshare.
Virgin Media has announced plans to launch broadband internet speeds next year which will be twice as fast as any other widely available service.
Apple has expanded iAd Workbench, its service to help app developers promote their services through digital ads on Apple products such as the iPhone, iPad and iPod touch, to the UK.
Mobile is changing the way we consume media.
Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago.
Newsworks has revealed the media agencies in contention for its inaugural Planning Awards, with Manning Gottlieb OMD leading the charge with seven shortlisted entries.
Fujitsu, the Japanese technology company, has hired the Dentsu Aegis Network's Mcgarrybowen and Carat as its creative and media agencies respectively, to build the brand's profile in markets outside Japan.
ESTV's London Live, Evgeny Lebedev's local TV station, continues to prepare for its Spring launch with the appointment of technology specialist Engine6 to develop its online delivery platform.
Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.
Content is the buzzword that has spawned a thousand conferences. Agencies that have traditionally created ads have turned their hands to building narratives, but is adland equipped to create longer-form, editorial-style work, or is it too well-practi...
Schoolgirls have greater access to technology than their male counterparts, are more engaged with social media and smartphones and are more likely to skip ads, according to a major study from MediaCom.
The parent group of Currys and PC World rethinks 25-year relationship with the incumbent in £50 million ad review.
Google has surprised consumers by unveiling Nestlé as the partner for its new operating system, KitKat.
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