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Confectionery marketing

 

Mr Kipling launches pink elephant TV campaign

Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.

 

French chocolatiers rebel and sweeten up public with social media campaign

France's beloved chocolate and pastry makers have started a social media campaign to oppose the French government's plans to impose health warnings on cakes and chocolates.

 

Nestlé reviews £60m UK media for first time in 10 years

Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.

 

Publicis London wins Ferrero Rocher brief

Ferrero has appointed Publicis London to handle the global advertising for its Ferrero Rocher chocolates after a competitive pitch.

 

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 

Grandma 'gets pregnant' in Fruittella ad

A grandma announces that she wants to "get pregnant" in a Fruittella TV ad launching nationwide tonight during Big Brother on Channel 5.

 

Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship

Magnum Mini has created a series of film-themed idents for its seven-figure sponsorship of the 9pm daily movie on Film4.

 

Campaign Viral Chart: Germany World Cup winner

Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.

 

Trading Places: this week's people moves

Pablo Walker becomes president of McCann Worldgroup Europe and Andrew Mullins, managing director of the London Evening Standard, moves to Informa, in this week's round-up of people moves in advertising, marketing and media.

 

Metcalfe's set to release quirky debut TV ad

Metcalfe's, which was founded by one of the men behind Pret A Manger, is releasing its first TV ad.

 

UK wins three Mobile Lions

UK agencies won three Lions in Mobile at the Cannes Lions awards ceremony this evening, while the Grand Prix went to FCB Brasil for work for Nivea Fun Kids.

 

Metcalfe's appoints Quiet Storm for skinny popcorn TV launch

Metcalfe's Food Company, which was set up by the founder of Pret A Manger and sells low-calorie snacks, has picked Quiet Storm to create a TV campaign for its popcorn range.

 

Channel 4's Dispatches: the Advertising Association's response

Big Business versus children. Alarming obesity stats. Undercover footage.

 

Introducing supermarkets' new brand ambassadors: cheerful self-checkouts

They're so common now that observational comedians make jokes about how observational comedians no longer make jokes about them.

 

Snack brand Bear releases first TV campaign

Bear, the healthy snack brand, has created its first TV campaign, which is aimed at four- to ten-year-olds and features a cartoon bear.

 

JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

 

Elvis lands digital brief for Cadbury

Cadbury has appointed Elvis to lead digital and social activity in the UK across its brand portfolio.

 

Cadbury Dairy Milk, Gravity Road

Kate Magee did not feel the joy while watching Cadbury s new film with James Corden: "The idea of lip-synching is funny for the first few seconds but, as it goes on, and on, it just gets embarrassing. What is Corden s association with Cadbury? Why is...

 

JWT London handed Rowntree's digital account

JWT London has picked up all of Rowntree's UK digital advertising business following a competitive pitch.

 

Turkey of the week: Kellogg's Rice Krispies Squares, Isobar

James Swift has had nuisance calls more enjoyable than this Kellogg s Rice Krispies Squares ad: "I like the idea of parodying The Call Centre, but this doesn t work. A little bit of subtlety could have gone a long way here but, instead, we have awful...

 
 

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