Kate Magee did not feel the joy while watching Cadbury s new film with James Corden: "The idea of lip-synching is funny for the first few seconds but, as it goes on, and on, it just gets embarrassing. What is Corden s association with Cadbury? Why is...
JWT London has picked up all of Rowntree's UK digital advertising business following a competitive pitch.
James Swift has had nuisance calls more enjoyable than this Kellogg s Rice Krispies Squares ad: "I like the idea of parodying The Call Centre, but this doesn t work. A little bit of subtlety could have gone a long way here but, instead, we have awful...
Cadbury has released an online film of actor James Corden lip-syncing to an Estelle track as part of its 'Free The Joy' campaign.
Cadbury is looking for an agency to handle its digital advertising in the UK.
Vicki Maguire, deputy executive creative director at Grey London, has spoken to Campaign about how she got into advertising and how she came to own a sweetshop.
Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...
Burton's Biscuit Company is backing its Maryland Gooeys range with a £3 million adspend, beginning with a TV ad that breaks today.
Kit Kat is back on Britain's TV screens and reminding people to take a break with a campaign that features a high-speed car chase between cops and robbers.
Natural Balance Foods, the wholefood snacking company, has hired MEC to its social media account.
Belvita Breakfast Biscuits is to sponsor Capital FM's breakfast radio shows in a multi-platform partnership from January 2014.
Cadbury has launched its first Christmas-themed ad campaign for Cadbury Dairy Milk.
Oreo cookies pay homage to Dublin's landmarks in the first outdoor campaign launched by Mondelez in Ireland for the snack brand.
Ferrero, which owns Nutella, Kinder Surprise and Tic Tac, has appointed Rocket to its £16 million UK media planning and buying business, unseating the incumbent MEC as part of an international process.
Dunkin' Donuts has appointed Nexus/H as its lead marketing and creative agency ahead of its second attempt to crack the UK market.
Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London.
KP Snacks, whose products include McCoy's, Hula Hoops and KP Nuts, has awarded its £10 million UK advertising account to Beattie McGuinness Bungay.
Asda has awarded VCCP its £100 million advertising account after a competitive pitch.
Grey London has won the estimated £10 million advertising account for United Biscuits portfolio of sweet brands including McVitie's Digestives, Jaffa Cakes and Hob Nobs.
The agencies in the running for the Rolls-Royce global business include Leo Burnett s luxury arm, Atelier; Engine (including the incumbent, Partners Andrews Aldridge); M C Saatchi alongside Lida; and The Corner, which has teamed up with the behavio...
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