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Confectionery marketing


JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.


Elvis lands digital brief for Cadbury

Cadbury has appointed Elvis to lead digital and social activity in the UK across its brand portfolio.


Cadbury Dairy Milk, Gravity Road

Kate Magee did not feel the joy while watching Cadbury s new film with James Corden: "The idea of lip-synching is funny for the first few seconds but, as it goes on, and on, it just gets embarrassing. What is Corden s association with Cadbury? Why is...


JWT London handed Rowntree's digital account

JWT London has picked up all of Rowntree's UK digital advertising business following a competitive pitch.


Turkey of the week: Kellogg's Rice Krispies Squares, Isobar

James Swift has had nuisance calls more enjoyable than this Kellogg s Rice Krispies Squares ad: "I like the idea of parodying The Call Centre, but this doesn t work. A little bit of subtlety could have gone a long way here but, instead, we have awful...


James Corden 'frees the joy' in Cadbury campaign

Cadbury has released an online film of actor James Corden lip-syncing to an Estelle track as part of its 'Free The Joy' campaign.


Cadbury looks beyond roster for digital shop

Cadbury is looking for an agency to handle its digital advertising in the UK.


Paul Smith is my biggest inspiration, says Grey's Maguire

Vicki Maguire, deputy executive creative director at Grey London, has spoken to Campaign about how she got into advertising and how she came to own a sweetshop.


TV Planning Awards reveals judging line-up

Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...


Maryland Gooeys launches £3m ad boost

Burton's Biscuit Company is backing its Maryland Gooeys range with a £3 million adspend, beginning with a TV ad that breaks today.


Kit Kat returns to TV with updated 'take a break' spot

Kit Kat is back on Britain's TV screens and reminding people to take a break with a campaign that features a high-speed car chase between cops and robbers.


Natural Balance Foods hires MEC for social

Natural Balance Foods, the wholefood snacking company, has hired MEC to its social media account.


Belvita Breakfast Biscuits to sponsor breakfast on Capital network

Belvita Breakfast Biscuits is to sponsor Capital FM's breakfast radio shows in a multi-platform partnership from January 2014.


Cadbury joins the Christmas fray

Cadbury has launched its first Christmas-themed ad campaign for Cadbury Dairy Milk.


Mondelez gives Cannes-winning Oreo campaign an Irish twist

Oreo cookies pay homage to Dublin's landmarks in the first outdoor campaign launched by Mondelez in Ireland for the snack brand.


Ferrero hires Rocket as part of £72m OMG win

Ferrero, which owns Nutella, Kinder Surprise and Tic Tac, has appointed Rocket to its £16 million UK media planning and buying business, unseating the incumbent MEC as part of an international process.


Dunkin' Donuts hires Nexus/H for creative

Dunkin' Donuts has appointed Nexus/H as its lead marketing and creative agency ahead of its second attempt to crack the UK market.


Mikado relaunches as 'effortlessly original'

Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London.


BMB wins KP Snacks' £10m creative brief

KP Snacks, whose products include McCoy's, Hula Hoops and KP Nuts, has awarded its £10 million UK advertising account to Beattie McGuinness Bungay.


VCCP wins £100m Asda account

Asda has awarded VCCP its £100 million advertising account after a competitive pitch.


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