General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.
Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.
Wrigley is rolling out a major outdoor campaign supporting the launch of its Willy Wonka-style Starburst Flavour Morphs, which change flavour when chewed.
Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.
Marketing selected ten of the most creatively interesting ads to find out which the public liked most, including ads by Galaxy, Walkers and Bisto.
Fisherman's Friend is making its first dedicated push into social media, as it aims to build consumer engagement through digital channels.
Aero is running a campaign highlighting that the chocolate bar can bring an "uplifting bubbly moment" into everyday life, as it looks to reverse declining sales.
Nestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand's relationship with The Big Kick.
Martin Glenn, the former PepsiCo marketer and Birds Eye chief executive, is to become the new chief executive of United Biscuits (UB).
Fallon has won the pan-European advertising account for the Mondelez International biscuit brand Mikado, after a four-way pitch.
The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.
Ben & Jerry's, the Unilever-owned ice cream brand, is offering aspiring entrepreneurs the chance to meet ethical business people, including Martha Lane Fox and Jo Fairley, through a series of Sundae School interactive workshops.
The classic shape of the Toblerone bar was manipulated to draw attention to its Swiss heritage by recreating cogs used in a watch.
Fruittella is mirroring Starburst and launching Fruittella Magics, sweets that change flavour while they are chewed, which will be supported by a major marketing campaign.
Social video expert Goviral evaluates the latest Mentos viral campaign.
Mondelez is launching a brand extension of its Cadbury Dairy Milk brand called Marvellous Creations.
Nestle has been forced to recall some of its Kit Kat chocolate range after small pieces of plastic were found in products.
Social video expert Goviral evaluates the latest Oreo viral campaign, with "ones to watch" from Dove, Heineken and Old Spice.
Escalating raw-material costs have driven price hikes and an increase in value sales.
Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of a global campaign targeting younger consumers.
More industry sectors
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...