Confectionery marketing

Brand barometer: Social media performance of Müller

A look at the performance of Müller in social media over the past four months.

Oreo launches family friendly TV ad

Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.

Tesco boss Richard Brasher to chair Marketing Society Awards judging

Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges for this year's Marketing Society Awards for Excellence in association with Marketing.

Brand barometer: Chocolate bars - which is most prominent on the web?

Kit Kat generated the most online conversations this week compared to competitors Dairy Milk, Snickers and Flake.

Northern Foods looks internally for Fox's MD

Pizza and biscuit-maker Northern Foods has appointed its business development director Mel Bugler as acting managing director for Fox's Biscuits.

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

Recently, I've been working on a brand campaign for a B2B client. They've never done brand advertising before and are at the very beginning of a journey much more familiar in the B2C world.

Jordan promotes Snickers in Twitter prank 2

Snickers, the chocolate bar from Mars, has hired reality TV star Katie Price, formerly known as Jordan, to promote the brand through Twitter in an advertising stunt that made her followers momentarily think her account had been hacked.

Mars appoints agencies to Galaxy digital account

Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly to AMV, MediaCom and Freud Communications, following a competitive pitch.

Pick of the Week - Abbott Mead Vickers BBDO/Snickers

Ian Darby is nutty about the new Snickers ad from Abbott Mead Vickers BBDO:

Galaxy to revive 'silk' strapline after 11 years

Galaxy is set to reintroduce its classic 'Why have cotton when you can have silk' strapline to future marketing activity, alongside plans to boost its online presence.

Brand Health Check: Wispa

Cadbury is giving the chocolate bar an Olympic role, despite a slide in sales.

Sector Insight: Sugar confectionery and gum

Health messages and price rises appear to have had only a partial impact on consumer attitudes; most people say they share their sweets, but regular consumption is high.

Cadbury's takes Crème Eggs to the Olympics

Cadbury's Crème Egg is launching an Olympic and Paralympic-themed ad campaign to support its sponsorship of the London 2012 Games.

Joan Collins replaces Mr T as the face of Snickers

Hollywood legend Joan Collins has signed up to front an advertising campaign for Mars-owned Snickers chocolate bar, replacing fellow 1980s icon Mr T.

Supermarkets battle it out for Christmas shoppers

Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's Day for shoppers' wallets, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012.

Thorntons issues fresh profit warning

Thorntons, the troubled chocolate maker, has today ( 21 December) issued a fresh profit warning, citing poor customer confidence and rivals' promotions as hitting its performance.

Wrigley's prepares major marketing pushes across Extra and 5Gum brands

Wrigley's, the chewing gum brand, is launching a long-term marketing offensive across its Extra and 5Gum variants, as marketing director Daniela Campari seeks to win teens back to the category.

Digital shops eye Hotel Chocolat job 1

The British chocolatier Hotel Chocolat is looking for an agency to help develop its digital marketing activity.

Kraft to axe 200 Cadbury jobs 1

Kraft Foods is to axe around 200 jobs at Cadbury, just days after the end of a two-year pledge it signed not to cull British jobs.

Romanian chocolate wins direct creatives' debate

A contest between six direct marketing creative directors to champion their favourite piece of direct creative finished with Sav Evangelou's choice of the Rom chocolate bar campaign winning the audience vote.