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Confectionery marketing
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
CREATIVE STRATEGY: Snickers scores with a sweet insight
Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don't need a watch to tell me it's lunchtime, my brain simply starts to shut down. That is signal enough.
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch 2
Ben & Jerry's is mirroring rival Haagen-Dazs by launching its own liquid centre mini ice-cream pot, which will debut in Tesco later this month.
Brand barometer: Social media performance of Müller
A look at the performance of Müller in social media over the past four months.
Oreo launches family friendly TV ad
Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.
Tesco boss Richard Brasher to chair Marketing Society Awards judging
Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges for this year's Marketing Society Awards for Excellence in association with Marketing.
Brand barometer: Chocolate bars - which is most prominent on the web?
Kit Kat generated the most online conversations this week compared to competitors Dairy Milk, Snickers and Flake.
Northern Foods looks internally for Fox's MD
Pizza and biscuit-maker Northern Foods has appointed its business development director Mel Bugler as acting managing director for Fox's Biscuits.
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
Recently, I've been working on a brand campaign for a B2B client. They've never done brand advertising before and are at the very beginning of a journey much more familiar in the B2C world.
Jordan promotes Snickers in Twitter prank 2
Snickers, the chocolate bar from Mars, has hired reality TV star Katie Price, formerly known as Jordan, to promote the brand through Twitter in an advertising stunt that made her followers momentarily think her account had been hacked.
Mars appoints agencies to Galaxy digital account
Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly to AMV, MediaCom and Freud Communications, following a competitive pitch.
Pick of the Week - Abbott Mead Vickers BBDO/Snickers
Ian Darby is nutty about the new Snickers ad from Abbott Mead Vickers BBDO:
Galaxy to revive 'silk' strapline after 11 years
Galaxy is set to reintroduce its classic 'Why have cotton when you can have silk' strapline to future marketing activity, alongside plans to boost its online presence.
Brand Health Check: Wispa
Cadbury is giving the chocolate bar an Olympic role, despite a slide in sales.
Sector Insight: Sugar confectionery and gum
Health messages and price rises appear to have had only a partial impact on consumer attitudes; most people say they share their sweets, but regular consumption is high.
Cadbury's takes Crème Eggs to the Olympics
Cadbury's Crème Egg is launching an Olympic and Paralympic-themed ad campaign to support its sponsorship of the London 2012 Games.
Joan Collins replaces Mr T as the face of Snickers
Hollywood legend Joan Collins has signed up to front an advertising campaign for Mars-owned Snickers chocolate bar, replacing fellow 1980s icon Mr T.
Supermarkets battle it out for Christmas shoppers
Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's Day for shoppers' wallets, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012.
Thorntons issues fresh profit warning
Thorntons, the troubled chocolate maker, has today ( 21 December) issued a fresh profit warning, citing poor customer confidence and rivals' promotions as hitting its performance.
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