Additional Information


Content

Confectionery marketing

 

Rowan Atkinson returns to ads after 18-year break for Snickers

Mars Chocolate UK has unveiled a Snickers ad featuring the Rowan Atkinson character Mr Bean as a martial arts master.

 

ZenithOptimedia and VivaKi capture Nestlé

Nestlé is set to part ways with Mindshare after ten years and appoint VivaKi and ZenithOptimedia to its £60 million UK media business.

 

Large companies should hack themselves to grow, says Mondelez's Bonin Bough

NEW YORK - Executives working in large organizations must continually ask how they can "break themselves", to emulate the fast growth of start-ups, according to Mondelez International's Bonin Bough.

 

Ferrero seeks shop for brand ad review

Ferrero, the company that owns Ferrero Rocher, Nutella and Tic Tac, is speaking to agencies ahead of a review of its Raffaello confectionery brand.

 

Wieden & Kennedy captures Trebor's UK creative account

Wieden & Kennedy London has landed the UK creative account for the mints brand Trebor.

 

Top 10 most-shared baby ads

Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.

 

Unilever hands global Wall's account to DDB

Unilever has appointed DDB to be the global creative agency for its Wall's ice cream brand, following a pitch led by Adam & Eve/DDB.

 

Trading Places: this week's people moves

Kinetic EMEA chief executive Andy Jonesco leaves the agency with immediate effect, while Sky hands its digital remit to marketing chief Stephen van Rooyen, in this week's round-up of people moves in advertising, marketing and media.

 

Mr Kipling creates 'world's first' poster made of cake

Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign.

 

Mr Kipling launches pink elephant TV campaign

Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.

 

French chocolatiers rebel and sweeten up public with social media campaign

France's beloved chocolate and pastry makers have started a social media campaign to oppose the French government's plans to impose health warnings on cakes and chocolates.

 

Nestlé reviews £60m UK media for first time in 10 years

Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.

 

Publicis London wins Ferrero Rocher brief

Ferrero has appointed Publicis London to handle the global advertising for its Ferrero Rocher chocolates after a competitive pitch.

 

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 

Grandma 'gets pregnant' in Fruittella ad

A grandma announces that she wants to "get pregnant" in a Fruittella TV ad launching nationwide tonight during Big Brother on Channel 5.

 

Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship

Magnum Mini has created a series of film-themed idents for its seven-figure sponsorship of the 9pm daily movie on Film4.

 

Campaign Viral Chart: Germany World Cup winner

Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.

 

Trading Places: this week's people moves

Pablo Walker becomes president of McCann Worldgroup Europe and Andrew Mullins, managing director of the London Evening Standard, moves to Informa, in this week's round-up of people moves in advertising, marketing and media.

 

Metcalfe's set to release quirky debut TV ad

Metcalfe's, which was founded by one of the men behind Pret A Manger, is releasing its first TV ad.

 

UK wins three Mobile Lions

UK agencies won three Lions in Mobile at the Cannes Lions awards ceremony this evening, while the Grand Prix went to FCB Brasil for work for Nivea Fun Kids.

 
 

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^