Confectionery marketing

Nature Valley awards integrated business to start-up

General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

Ferrero embarks on global media review

Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.

Wrigley promotes 'Willy Wonka-style' sweets with outdoor ads

Wrigley is rolling out a major outdoor campaign supporting the launch of its Willy Wonka-style Starburst Flavour Morphs, which change flavour when chewed.

Snickers ad snares bad spellers

Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.

Top ten likeable ads

Marketing selected ten of the most creatively interesting ads to find out which the public liked most, including ads by Galaxy, Walkers and Bisto.

Fisherman's Friend to kick off social media drive

Fisherman's Friend is making its first dedicated push into social media, as it aims to build consumer engagement through digital channels.

Aero brings 'uplifting bubbly moment' into everyday life

Aero is running a campaign highlighting that the chocolate bar can bring an "uplifting bubbly moment" into everyday life, as it looks to reverse declining sales.

Nestle hires Iris for Kit Kat shopper marketing

Nestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand's relationship with The Big Kick.

Former Birds Eye boss Martin Glenn joins United Biscuits

Martin Glenn, the former PepsiCo marketer and Birds Eye chief executive, is to become the new chief executive of United Biscuits (UB).

Fallon scoops Mikado pan-European business

Fallon has won the pan-European advertising account for the Mondelez International biscuit brand Mikado, after a four-way pitch.

Why the cold war over 'copycat' branding may be set to heat up

The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.

Ben & Jerry's and Martha Lane Fox back ethical 'Sundae School'

Ben & Jerry's, the Unilever-owned ice cream brand, is offering aspiring entrepreneurs the chance to meet ethical business people, including Martha Lane Fox and Jo Fairley, through a series of Sundae School interactive workshops.

Toblerone invokes cogs of a Swiss watch

The classic shape of the Toblerone bar was manipulated to draw attention to its Swiss heritage by recreating cogs used in a watch.

Fruittella apes Starburst with flavour-changing sweets

Fruittella is mirroring Starburst and launching Fruittella Magics, sweets that change flavour while they are chewed, which will be supported by a major marketing campaign.