Consumer goods marketing
The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.
Latest consumer goods news and analysis
The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.
More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.
Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".
Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.
Foodism, the food and drink website owned by Square Up Media, will launch as a monthly print title next month.
The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.
Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.
Ikea's ad that featured tips on how to get a better night's sleep has won the Radio Advertising Bureau's October Aerial Award.
Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here
Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.
Confused.com, the price comparison website, has created a stunt showing a customer's reaction to winning the jackpot as part of its £1 million mega draw campaign.
JCDecaux, the outdoor advertising company, has launched a content division, appointing Janet Guest as the editorial director and Russell Gower as the creative content director.
Tommee Tippee, the baby-products brand, is looking for an agency to create global integrated ad campaigns.
Adspeak, the term for the language used by advertisers, has been recognised in the latest edition of the Collins English Dictionary, among a host of words used in the industry.
Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.
The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.
Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.
Home appliance brand Bosch is embarking on its first-ever TV sponsorship deal with Channel 4's 'Sunday Brunch'.
Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.
Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...
Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.
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