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Consumer goods marketing

 

The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.



Latest consumer goods news and analysis

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Johannes Leonardo handed Vax ad brief

TTI, British-based owner of the Vax range of floor care products, has appointed New York's Johannes Leonardo as its lead creative shop.

 

EBay calls European social media review

EBay, the online auction and retail brand, is reviewing its social media strategy across Europe with a view to con­solidating the business into a single agency.

 

Always 'like a girl' ad tops Campaign Viral Chart

Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place.

 

Nigel Vaz's guide to 7 cool pieces of wearable tech at the movies

Wearable tech is big news. But haven't we seen it all somewhere before? Nigel Vaz, the senior vice president and European managing director of SapientNitro, picks his top wearable tech from the movies.

 

Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.

 

In pictures: Brand Republic Digital Awards 2014

More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.

 

Danone calls digital pitch for baby brands

Danone has called a pitch for an agency to work on digital advertising for its baby-nutrition division, including Cow & Gate and Aptamil.

 

Vine booth announced for BR Digital Awards

Guests at this year's Brand Republic Digital Awards on 3 June will have the chance to record eight-second video memories of their night in our industry-first Vine booth.

 

Ocado seeks agency for advertising brief

Ocado, the online supermarket, has shortlisted advertising agencies ahead of a pitch.

 

Ogilvy & Mather says sorry for Malala ad

Ogilvy & Mather has apologised for an ad, made by its Indian offices for a mattress brand, that used illustrations of Malala Yousafzai, the Pakistani schoolgirl who was shot by the Taliban.

 

Amazon kicks off Euro creative pitch

Amazon is looking for a creative agency to make a Europe-wide campaign to improve its public image.

 

House of Fraser calls review of UK advertising business

House of Fraser, the department store, is pitching for a creative agency ahead of a major new campaign.

 

VIP tones down the innuendo for latest TV campaign

VIP Electronic Cigarettes, whose raunchy ads were banned from airing before 11pm by the Advertising Standards Authority earlier this year, has released a new campaign.

 

Vax manufacturer calls ad review ahead of TV campaign

TTI Floor Care, the household cleaning company behind brands such as Vax and Dirt Devil, has put its advertising account up for review.

 

Hoover launches first UK TV campaign in more than a decade

Hoover has released its first TV campaign in the UK in more than 10 years, in a bid to promote its cordless vacuum cleaner.

 

Brand Republic Digital Awards shortlist revealed

The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Atomic London wins Grundig ad account

Grundig, the appliances brand, has appointed Atomic London to handle its UK advertising account.

 
 

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Watch and glow External website

by Greg Taylor, 22/08/2014

 

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by Greg Taylor, 22/08/2014

 

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by Nick Whitehurst, 22/08/2014

 

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