Consumer goods marketing

The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.

Beiersdorf kicks off £110m pan-Euro media review

Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

18 Feet & Rising lands £3m Cuprinol business

18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand Cuprinol.

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

Mars named Cannes Advertiser of the Year

Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year, previously won by the likes of Unilever and adidas.

Scalextric rolls out Star Wars range

Scalextric will release the first ever products from its three-year global licensing partnership with the 'Star Wars' brand tomorrow (4 May).

Save the planet marketing 'won't change consumer behaviour'

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Unilever campaign celebrates feet, the 'unsung heroes'

Unilever has rolled out an ad for its new foot deodorant, Rexona Efficient (known as Sure in the UK), in a bid to tell the story of feet, the body's "unsung heroes".

Trading places: this week's people moves

Mars Chocolate UK brings in former Innocent chief Thomas Delabriere, while Gavin Devine steps up to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Facebook's Everson urges marketers to 'make a bet on us'

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.

Thomas Delabriere resurfaces at Mars Chocolate

Mars Chocolate UK has hired former Innocent chief Thomas Delabriere as marketing director for its Bitesize portfolio.

BETC London wins global project for Samsung Smart TV

Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital campaign for its new range of Smart TVs.

WCRS lands Safestore advertising account

Safestore, the self-storage company, has appointed WCRS and the7stars to its advertising and media accounts ahead of a new campaign.

Duracell to give Bunny mascot a voice after 39 years

The Duracell Bunny, the battery brand's silent brand mascot, will be given a voice for the first time to coincide with a Facebook campaign this Easter.

Marc Pritchard interview: How P&G 'cracked' social ROI

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q&A session, where Pritchard tackles everything ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

The big four supermarkets and a raft of major food companies have signed up to the Department of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet.

P&G Marc Pritchard: The full WACL speech

As an industry, we have the opportunity to make everyday connections with people that others can only dream of. We have the opportunity to create the kind of ideas that transform how people feel about brands and companies; that inspire passionate fol...

FitFlop appoints Walker Media to estimated £1.2m media account

FitFlop, the footwear brand, has appointed Walker Media, the M&C Saatchi-owned media agency, to its media planning and buying account after a competitive pitch.