Consumer goods marketing
The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.
Latest consumer goods news and analysis
Homebase, the home and garden retailer, has ditched the shipping containers that have featured in its ads for the past two years in favour of showing a family transforming their home and garden.
Red Bull and Fendi are among the advertisers finding cleverer ways to connect with their audience, according to trend forecasting experts LS:N.
Charlotte Morton, the head of creative agency partnerships at Google, explains how brands and their agencies can build an audience on YouTube.
Katy Woodrow-Hill, the head of planning at Dare, explains how brands can be more than a company that just sells products.
Skittles, Vogue, KFC and Tide were among the brands who contributed to the 24.9 million Super Bowl-themed tweets last night as the Seattle Seahawks claimed victory over the Denver Broncos.
Skycig, the electronic-cigarette brand, has appointed Brothers and Sisters to handle a £20 million branding and advertising blitz.
Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...
Panasonic has signed a deal to appear in the UK version of the cooking competition, 'The Taste', featuring Nigella Lawson.
People change the device they are using an average of 21 times an hour when they are at home, according to findings from OMD UK's Future of Britain research project.
Heinz has won the Radio Advertising Bureau's Aerial Award for November for a radio ad created by Paul Burke, a creative at Abbott Mead Vickers BBDO.
De Beers' diamond brand, Forevermark, is pitching for a lead digital agency.
Advertising industry trade bodies have condemned a bid by the pharma giant GlaxoSmithKline to get its agencies to make "bonus" payments to remain on its roster.
Karmarama aims to encourage its staff to be more entrepreneurial by launching Krank, an initiative that invites them to pitch tech business ideas to a panel for a share of £100,000 funding.
Droga5 Europe has won a global project for Radox, marking the agency's second piece of new business since it launched earlier this year.
Mattel, the toymaker, has split with Ogilvy & Mather after half a century and has handed its European ad account to Lola.
ITV has been warned to more care in the schedule of ads after a mildly sexual spot for Coty perfume Just Cavalli was shown during 'New You've Been Framed!'.
A dancing gingerbread man sings to Morrisons ambassadors Ant and Dec in the supermarket's Christmas ad, airing tonight during ITV's 'Coronation Street'.
Njoy, the e-cigarette brand, has hired Walker Media to its media planning and buying business ahead of a big marketing push.
Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad service, Twitter Amplify.
Dermot McPartland joins Cake as its creative director and Asda marketing veteran Rick Bendel leaves parent company Walmart, in this week's roundup of people moves in advertising, marketing, media and PR.
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