Consumer goods marketing

The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.

ASA rejects calls to censor Ikea ad

Ikea's ad featuring a family at war with their garden gnomes has escaped an Advertising Standards Authority (ASA) investigation, despite the ad watchdog receiving almost 50 complaints.

Goodstuff awarded £1m Diesel TimeFrames business

Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.

Why marketers are missing a trick by ignoring sensory perception

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

The Minimart wins £3m Sudocrem account

Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top

Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.

Next promotes top marketer Jane Shields to the board

Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.

LG moves majority of global media into Arena Media

LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media, but will keep the North American business with the incumbent, WPP's Mindshare.

Christian Woolfenden new bookies' favourite to be Marketing Leader of the Year

Paddy Power marketing chief Christian Woolfenden has emerged as the new favourite to be named The Marketing Society's Marketing Leader of the Year 2013, according to the latest odds from the bookmaker.

Unilever readies first 100% organic haircare range

Unilever is launching a new haircare range under its Timotei brand, which it claims will be the UK's first mass market 100% organic haircare range.

Brands offered exclusive sponsorship rights for Whitehall campaigns

Brands will be offered the chance to exclusively sponsor government campaigns following a relaxation of the rules that govern how Whitehall funds its marketing efforts.

Russell Kane to host Rev Awards - last chance to book

Comedian Russell Kane has been named as host of the Rev Awards 2013, taking place on 17 May.

Dyson hands £120m global media to Mindshare

Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its £120m global media account after a competitive pitch.

What would you do if your social media account was hacked?

Marketing, in collaboration with social media agency Jam, set an exam for marketers and agencies to test what they would do in certain social media situtations. Here we pull out some of the best and more questionable answers to the longer scenario-ba...

Did you know 71% of Lady Gaga's followers are fake?

Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media exam to put marketers and agencies to the test.

Go Outdoors TV ad marks bank holiday weekend

Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging consumers to make use of its special offer on camping equipment.

Five of the weirdest places to find brand inspiration

Sir Paul Smith likes to use a pencil and paper because from a "mistake can come an idea". Creative inspiration can come from the weirdest things - marketers should seek out that creative spark in the most unlikely of places, writes Peter Knapp, globa...

Wake up and smell the success of coffee

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes K...

Costa Coffee's growth is down to "reassuringly proud" strategy

The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability offi...