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Cosmetics & toiletries marketing

 

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

The latest viral video hits from Chanel, Red Bull and Johnson's.

 

Crabtree & Evelyn calls pitch for creative task

Crabtree & Evelyn, the luxury beauty company, is looking for a global creative agency following a strategic review.

 

John Frieda targets frazzled hair with new products

John Frieda has unveiled new products aimed at the growing number of women facing the curse of dried-out, brittle hair in the UK.

 

Words become dance moves in Puma's latest viral

Social video expert Be On evaluates the latest viral campaign from Puma.

 

Dove's viral shows that we can be our own harshest critics

Social video expert Unruly evaluates the latest viral campaign from Dove.

 

P&G moves Gillette global creative account into Grey

Procter & Gamble has moved its global Gillette advertising account into WPP's Grey, ending a relationship with BBDO of nearly five decades.

 

Why Unilever is making real progress with its Sustainable Living Plan

With Unilever reporting its second Sustainable Living Plan this week, Chris Arnold (below), founder of Creative Orchestra and author of 'Ethical Marketing & The New Consumer' examines what progress the FMCG giant is making with its CSR work.

 

Durex creates 'touch-actuator' underwear for long-distance lovers

Durex Australia has developed Fundawear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.

 

Dove's campaign for real beauty returns after two-year gap

Unilever is returning its high-profile 'Real Beauty' campaign to TV screens for the first time in two years, with an ad recognising and celebrating women's "beauty spots".

 

R/GA London creates YouTube channel for Rexona

Unilever has developed a YouTube channel to promote deodorant brand, Rexona, known as Sure in the UK, as part of its global 'Do:More' campaign.

 

Dove proves beauty of women with FBI sketch artist

Women are more beautiful than they think is the theme of this intelligent idea that makes use of an FBI-trained sketch artist.

 

P&G boosts F1 presence as Gillette signs up to McLaren deal

Gillette has struck a marketing partnership with Vodafone McLaren Mercedes, as the brand's owner Procter & Gamble (P&G) looks to develop a footprint in Formula 1 and tap into its global appeal.

 

Why the cold war over 'copycat' branding may be set to heat up

The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.

 

Old Spice launches humorous soap campaign

Old Spice has launched a comical ad campaign to promote its new brand of scented soap.

 

Boots' Elizabeth Fagan to explore marketing landscape at Media360

Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in June.

 

Arena Media wins Nanoblur business

Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur.

 

3 great ads I had nothing to do with: Lynx "getting dressed"

Winning four Silvers at D&AD and a Gold Cannes Lion, this ad for Unilever's Lynx body spray was also shortlisted three times at the 2005 British Arrows awards.

 

Marketers must embrace the commercial realities

The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne.

 

L'Oréal to insist on marketers becoming 'more commercially adept'

L'Oréal UK is to make it obligatory for its marketers to spend time working in the commercial department, in an effort to help equip them with the necessary skills for general management.

 

Unilever marks Lotus F1 partnership with new SureMen range

Unilever is seeking to capitalise on hype surrounding the new Formula 1 season with a SureMen anti-perspirant range showcasing its sponsorship of the Lotus F1 team.

 
 

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