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Cosmetics & toiletries marketing

 

72andSunny wins global Axe brief

Unilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch.

 

Unilever appoints PHD to global search

Unilever has appointed Omnicom's PHD to handle its global search account.

 

PZ Cussons hunts for global agency

PZ Cussons is looking to appoint a global agency of record for its personal-care brands.

 

L'Oréal calls pitch for CRM agency

L'Oréal has kicked off a search for a CRM agency in the UK to handle activity across several divisions.

 

The answer to Blue Monday? Dry shampoo, a new boiler and dough balls

Pizza Express, the dry shampoo Batiste and a boiler company are among the brands jumping on the discredited, ten-year-old "Blue Monday" bandwagon.

 

EBay unveils online Christmas ad

EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.

 

Brands promote Black Friday with press ads

Currys PC World, Asda, Very, Littlewoods, Boots, BT and Argos have all launched Black Friday ads today.

 

Dove creates emotive rugby ad ahead of international tour

Dove Men+Care has launched an emotive online ad with the rugby stars Sam Warburton and Owen Farrell reading an adaptation of the Rudyard Kipling poem If.

 

MBA lands Feelunique.com autumn/winter campaign

Feelunique.com, the online beauty retailer, has appointed MBA to create digital and direct marketing campaigns for the autumn/winter 2014 season.

 

Chanel No 5 launches epic ad by Baz Luhrmann featuring Gisele Bündchen

Chanel No 5 has launched a three-minute film, directed by Baz Luhrmann and featuring supermodel Gisele Bündchen.

 

Dove launches mother and daughter ad

Unilever's Dove has released a new short online film revealing the impact a mother's self-esteem has on their daughters.

 

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.

 

Ogilvy & Mather lands global ad account for Dove Men+Care

Dove Men+Care has moved its global advertising account to Ogilvy & Mather, ending its relationship with Bartle Bogle Hegarty.

 

Axe launches campaign against weekend-only users

Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace the weekdays that everyone else hates.

 

Beiersdorf postpones review after MAA criticisms of procedure

Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.

 

Trading Places: this week's people moves

Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.

 

Feminism is no longer a dirty word

There is still a long way to go before women can achieve real equality. For now, ads such as Always' '#LikeAGirl' must be applauded, Laura Jordan Bambach writes.

 

Lucky Generals handed Ren European brief

Lucky Generals has been appointed to the Ren Skincare account, with its first brief being to launch the brand into Scandinavia.

 

Jonathan Durden launches Fresh & Dry Balls mission

Jonathan Durden, the co-founder of PHD, has launched a male grooming brand called Below the Belt, (BTB), with Geoff Percy, the former chief executive of Simple Health & Beauty.

 

Sure runs tactical ad playing on World Cup referees' white spray

Unilever's Sure deodorant brand has created a tactical ad that plays on a new phenomenon in football, the referee's white spray, first seen by UK audiences during the World Cup.

 
 

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