Cosmetics & toiletries marketing

Nivea signs Euro 96 team mates for skincare push

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.

Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

Brad Pitt to be new face of Chanel No 5

Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.

Schwarzkopf signs as headline Big Brother sponsor

Schwarzkopf, the Henkel-owned brand, has signed a £2 million deal to become the headline sponsor of Channel 5's Big Brother, Celebrity Big Brother and Big Brother's Bit On The Side.

Welsh rugby stars soften up with Dove Men+Care partnership

Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby Union, in a move that will rename this autumn's test matches, the Dove Men Series.

King of Shaves takes on Gillette with online subscription offer

King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Skyn condom ads safe after ASA throws out complaints

Condom brand Skyn has escaped an ad ban after receiving a wave of complaints about an outdoor campaign headlined "Love sex. Hate condoms. Love Skyn".

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing industry, arguing that marketers have fallen behind consumers.

Unilever campaign celebrates feet, the 'unsung heroes'

Unilever has rolled out an ad for its new foot deodorant, Rexona Efficient (known as Sure in the UK), in a bid to tell the story of feet, the body's "unsung heroes".

Unilever to mark sustainability efforts through corporate campaign

Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability efforts through its brands, as previously revealed in Marketing magazine.

Dove wins at inaugural Body Confidence awards

Dove, the Unilever-owned personal care brand, has won the best campaign accolade at the inaugural Campaign for Body Confidence Awards for its 'Growing Up' campaign.

Adwatch (April 18 ) Top 20 recall: Lynx

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

L'Oréal hires former BK marketer Power

Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading the UK haircare division at L'Oréal.

Nivea Sun sponsors hit Disney Junior show

Nivea Sun has teamed up for the first time with Disney Junior's hit show 'Jake and the Never Land Pirates' to create an interactive campaign that promotes kids' sun protection.

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship marketing activity, as the wine-tasting attraction's 30 tour guides face redundancy.

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel Barnes.

The Body Shop signs up Lily Cole as global brand ambassador

The Body Shop, the L'Oréal-owned brand, has named supermodel Lily Cole as its global brand ambassador, as it launches the 'Beauty with Heart' campaign, alongside a new retail offering called Pulse Boutiques.

Dove launches campaign to support self-esteem programme

Dove, the Unilever-owned skin care brand, is launching its latest self-esteem initiative tomorrow (24 March), with an ad campaign that encourages girls and women to have a positive relationship with beauty and themselves.