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Cosmetics & toiletries marketing

 

Turkey of the week: Dove, Ogilvy & Mather Brasil

Louise Ridley feels Dove's latest spot lacks the usual magic.

 

Dove launches first cinema campaign with 'real beauty' sequel

Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.

 

Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

 

AWEurope: Transparency key to L'Oréal's £135m media pitch

Transparency, particularly on pricing and remuneration, was one of the key factors in this morning's insider perspective on L'Oréal's £135 million media review, the biggest media pitch in the past three years.

 

The age of (brand) activists

A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.

 

Greenpeace protests outside Saatchi & Saatchi London office

Greenpeace activists have blocked the entrance to Saatchi & Saatchi's Charlotte Street office in an attempt to get the agency's client Procter & Gamble to stop using palm oil.

 

Cushelle, Fallon

Jeremy Lee is baffled by the new Cushelle ad: "So Fallon has gamified the lavatory process. Is that fun? And the late Charmin bear has turned into a digital Cushelle koala Andrex did that with its puppy, and I didn t like it then. And why is it run...

 

M2M appoints executives to oversee Estée Lauder business

M2M has hired Sean Meikle, a managing partner at PHD, in the same role to lead its Estée Lauder account.

 

Original Source seeks shop for global strategy brief

Original Source, the shower gel brand owned by PZ Cussons, is looking for an agency to help it create a global brand idea.

 

TV Planning Awards reveals judging line-up

Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...

 

Super Bowl in numbers: which brands are making a viral splash?

The Super Bowl is always a big event for ads and teasers. Ahead of the game next Sunday 2 February, Campaign breaks down online sharing data to reveal the brands making the most of the event on YouTube.

 

Feelunique.com invites Facebook fans to design their own T-shirt

Feelunique.com, the online beauty retailer, is inviting its Facebook fans to design their own T-shirt with the help of an app created as part of the brand's multi-channel 'It's All About Me' campaign, by Leagas Delaney.

 

History of Advertising No 87: The first ad with sex appeal

Looking back with the benefit of a century s worth of hindsight, it s hard to understand what all the fuss was about over what is regarded as the first ad using sex to sell. Indeed, the images of elegant young ladies receiving the admiring attentio...

 

Schwarzkopf sponsors Vevo series to 'Lift' next pop stars

Vevo, the online music video platform, has signed a six-figure deal with haircare brand Schwarzkopf for it to sponsor the UK edition of 'Lift', Vevo's series showcasing emerging artists, in 2014.

 

Reckitt Benckiser retains ZenithOptimedia to £80m UK media

Reckitt Benckiser, the owner of Cillit Bang and Durex, has retained ZenithOptimedia to its £81 million UK media planning and buying account.

 

Schwarzkopf to sponsor Loose Women

Schwarzkopf Color Mask will be the new sponsor of ITV's daily chat show 'Loose Women' from January 2014.

 

Revlon appoints Profero as European digital agency

Revlon, the US cosmetics brand, has appointed Profero London as its first digital agency in Europe and several other markets.

 

Why we're loving: Mark Carroll

This week, Campaign is loving Mark Carroll, senior campaign manager, TMW. Here's why...

 

Campaign Media Awards 2013: Best Fashion, Beauty and Healthcare Campaign

SCA With feminine care advertising still restrictive, SCA, the manufacturer of Bodyform, had been struggling to reignite its relationship with women. When a post by Richard Neill on Bodyform s Facebook page began receiving thousands of "likes" af...

 

Essence signs up as Twitter Amplify partner for MTV EMAs

Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad service, Twitter Amplify.

 
 

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