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Cosmetics & toiletries marketing

 

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.

 

Ogilvy & Mather lands global ad account for Dove Men+Care

Dove Men+Care has moved its global advertising account to Ogilvy & Mather, ending its relationship with Bartle Bogle Hegarty.

 

Axe launches campaign against weekend-only users

Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace the weekdays that everyone else hates.

 

Beiersdorf postpones review after MAA criticisms of procedure

Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.

 

Trading Places: this week's people moves

Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.

 

Feminism is no longer a dirty word

There is still a long way to go before women can achieve real equality. For now, ads such as Always' '#LikeAGirl' must be applauded, Laura Jordan Bambach writes.

 

Lucky Generals handed Ren European brief

Lucky Generals has been appointed to the Ren Skincare account, with its first brief being to launch the brand into Scandinavia.

 

Jonathan Durden launches Fresh & Dry Balls mission

Jonathan Durden, the co-founder of PHD, has launched a male grooming brand called Below the Belt, (BTB), with Geoff Percy, the former chief executive of Simple Health & Beauty.

 

Sure runs tactical ad playing on World Cup referees' white spray

Unilever's Sure deodorant brand has created a tactical ad that plays on a new phenomenon in football, the referee's white spray, first seen by UK audiences during the World Cup.

 

Keith Weed: we need to suck in the best creative talent

Creativity has never been more important, according to Keith Weed, the chief marketing and communications officer at Unilever, speaking at the Cannes Lions festival.

 

UK wins three Mobile Lions

UK agencies won three Lions in Mobile at the Cannes Lions awards ceremony this evening, while the Grand Prix went to FCB Brasil for work for Nivea Fun Kids.

 

Dove creates Father's Day film

Unilever launched an ad to coincide with Father's Day for its Dove Men+Care range, which portrays the emotional role dads play in their children's lives.

 

Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.

 

Sexually suggestive Rihanna ad rapped

A poster featuring Rihanna that promotes the pop singer's perfume has been ruled too sexy for children by the Advertising Standards Authority and must not appear again without a placement restriction.

 

History of Advertising No 100: Ads of the Great War

It almost beggars belief that something as horrific as the Great War should have helped shape modern advertising: powerful ads from companies building emotional bonds with consumers. The conflict also created an environment that allowed new product...

 

Selfridges launches biggest ever beauty campaign with Google+ partnership

Selfridges has launched its biggest beauty ad campaign, which will include a partnership with Google+.

 

The history of advertising No 98: Pears soap's Bubbles poster

Thomas J Barratt has secured a place in advertising history as the man who first annexed high culture to commercialism when he bought the copyright to Sir John Everett Millais painting Bubbles for 2,200 and used it to sell Pears soap. Yet there ...

 

Turkey of the week: Dove, Ogilvy & Mather Brasil

Louise Ridley feels Dove's latest spot lacks the usual magic.

 

Dove launches first cinema campaign with 'real beauty' sequel

Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.

 

Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

 
 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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