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Creative agency news & analysis

 

Argos releases second ad in its latest strategy

Argos is releasing the second ad in its "get set go Argos" campaign.

 

Karmarama wins Funding Circle account

Funding Circle, the peer-to-peer lending company, has picked Karmarama to handle its creative account after a competitive pitch.

 

Greg Nugent: British brands need to understand austerity

The biggest risk to the UK ad industry is British brands failing to show an understanding of the austerity and hardship people are facing, according to former London 2012 marketing chief Greg Nugent.

 

Creative business rankings

17 October 2014: Adam & Eve/DDB climbs up to number two after landing McCain Foods.

 

Sarah Silverman equal-pay ad prompts transgender backlash

Sarah Silverman, the comedian, inadvertently sparked controversy last week by starring in a video promoting The Equal Payback Project.

 

NatWest gets Trigger Happy with Dom Joly stunt

Dom Joly has directed a hidden camera stunt in the style of his famous' Trigger Happy' TV show as part of M&C Saatchi's campaign for NatWest and the Royal Bank of Scotland.

 

Addison Lee campaign highlights business-class status

Addison Lee positions itself as the business-class taxi service in a new campaign designed to separate the company from rivals, including Uber.

 

Ashton Kutcher milks a goat in global Lenovo campaign

Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher.

 

How to balance 'dead-eyed box tickers' with great clients

Kevin Chesters, the executive planning director at Mcgarrybowen, explains the fine balance between clients who pay the bills and those that allow agencies to do creatively interesting work.

 

Subway gets Spanish fever in latest spot

Subway has launched the latest spot in its ongoing "my sub, my way" campaign, featuring the flamenco dancer Gareth Twinkleman.

 

Boots replaces stores with giant luxury products in 'order and collect' ad

Boots UK, the health and beauty retailer, has replaced stores in rural towns and villages with giant luxury products in its latest TV ad.

 

Winners of hClub100 2014 awards announced

The Hospital Club last night announced the winners of its hClub100 awards, with agencies Blue Rubicon, Grey London, We Are Social and The Sunshine Company featuring in the advertising, marketing and PR category.

 

Creative business rankings

10 October 2014: No changes in the creative league this week.

 

Adam & Eve/DDB wins McCain ad business

McCain Foods has appointed Adam & Eve/DDB to its £20 million creative account.

 

Rowan Atkinson returns to ads after 18-year break for Snickers

Mars Chocolate UK has unveiled a Snickers ad featuring the Rowan Atkinson character Mr Bean as a martial arts master.

 

Audi launches TV spot for A7 Sportback

Audi has launched a 60-second TV spot to promote its A7 Sportback as a premium saloon.

 

Creative business rankings

3 October 2014: Adam & Eve/DDB wins Haig Club, while Isobel lands Mecca Bingo.

 

Mindshare UK makes two strategic hires

Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy.

 

Smirnoff Ice airs Africa campaign

Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

 

Warehouse names Sunshine as agency of record

Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.

 
 

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