Creative agency news & analysis
Jon Claydon, Rita Clifton, Karen Blackett and Sarah Warby are among the advertising, media and marketing names to make it into Debrett's list of the most influential people in the UK.
Continuation of "Hyped for Halftime" campaign gets some laughs
The London boroughs have appointed Enter, Manning Gottlieb OMD and Carat to handle the first campaign to prevent rising HIV infection rates in London.
23 January 2015: Iris is the first entry into the 2015 new-business table, winning Wickes.
Gallo Family Vineyards is mulling appointing a creative agency to make Europe-wide campaigns.
Three has launched the latest ad in its #HolidaySpam series, showcasing the mobile operator's feature that allows customers to use their phones abroad at no extra cost.
Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.
Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London.
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.
As the requirement for digital content continues to grow, production companies must now sign up directors who understand the needs of online audiences, Tim Mellors thinks.
Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.
Young's Seafood launches its latest TV push today with a campaign featuring a cat, voiced by Rupert Everett, enviously watching his owner eating the new Gastro range.
Lucky Generals has won Hostelworld.com's global branding and advertising account after a competitive pitch.
Shredded Wheat is telling people to "live from the heart" in a new TV campaign that kicks off with an ad about an aging Northern Soul enthusiast.
Newcastle tries, and fails, to enter a contest for an amateur ad for snack chips that would play during the Super Bowl
9 January 2015: In the 2014 new-business round-up, Proximity lands The Economist while Now is a late entry after winning LeoVegas and Kelly Hoppen.
A flock of T-shirts migrate like birds across land and sea before settling in a wardrobe in the latest ad in Ikea's 'The Wonderful Everyday' campaign.
Andy Nairn, a founding partner at Lucky Generals, explains why he will be starting his days with unusual meals in 2015.
Adam & Eve/DDB's first TV ad for Virgin Atlantic since winning the airline's creative account in August challenges customers to pursue their goals and "let it fly".
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