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Creative agency news & analysis

 

Dawson Pickering hires VCCP O2 lead Dudley Desborough as managing director

Creative start-up Dawson Pickering has appointed Dudley Desborough as managing director.

 

180 Amsterdam tasks Megan Wooding to head client services

Megan Wooding has been appointed head of client services at 180 Amsterdam.

 

McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

 

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

 

Creative business rankings

25 July 2014: Brothers and Sisters breaks into the top five after picking up Betfred.

 

Netflix hunts creative agency

Netflix is on the hunt for a creative agency ahead of a major expansion into Europe.

 

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

 

Creature rolls out Cosmopolitan honour killing campaign

Creature London has created the winning image for Cosmopolitan's campaign to remember the victims of honour killings.

 

Suzuki rolls out Swift TV campaign

Suzuki is releasing a brand campaign for its Swift range of cars including a TV spot that breaks on Monday.

 

Bravery doesn't exist in advertising

Simon Labbett, the founder and creative director at Hometown London, questions whether bravery is ever an appropriate buzzword for the ad industry.

 

Belvita hands European account to Droga5

Belvita, the Mondelez-owned breakfast bar brand, has hired Droga5 Europe to handle its pan-European advertising account.

 

Mark Lund moves to McCann as UK CEO

Mark Lund, a managing partner at Now, is leaving the agency he helped found to join McCann Worldgroup UK as its chief executive.

 

Creative business rankings

18 July 2014: Havas Worldwide London is a new entry after winning EDF, while DLKW Lowe scoops Calor.

 

NSPCC hands creative account to Leo Burnett

NSPCC, the child protection charity, has appointed Leo Burnett as its creative agency ahead of a major campaign it will launch this autumn.

 

Tom Hiddleston Jaguar ad banned for encouraging irresponsible driving

The ad watchdog has banned a Jaguar Land Rover ad starring the actor Tom Hiddleston, who played Loki in the 'Thor' films, for encouraging drivers to behave irresponsibility.

 

O2 dog turns hip hop for Big Bundles

O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.

 

McCain calls £20m advertising review

McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.

 

Quiet Storm wins £10m Young's Seafood pitch

Young's Seafood has appointed Quiet Storm to handle its estimated £10 million advertising account, ending its relationship with Mother.

 

Wonga chairman axes elderly puppets

Wonga's new chairman Andy Haste has vowed to scrap the elderly puppet characters the pay-day lender uses in its advertising.

 

Johannes Leonardo handed Vax ad brief

TTI, British-based owner of the Vax range of floor care products, has appointed New York's Johannes Leonardo as its lead creative shop.

 
 

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