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Creative agency news & analysis

 

Sven-Göran Eriksson stars in BetVictor ad

Sven-Göran Eriksson, the former England football team manager, features in BetVictor's newest TV ad.

 

Creative business rankings

28 November 2014: No changes this week in the creative league.

 

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.

 

King backs new Candy Crush game with global ad push

King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.

 

Mr President wins hotel brief

GLH, the hotel company that owns the Thistle brand, among others, has appointed Mr President as the lead strategic and creative agency for two new brands.

 

AMV BBDO picks up £10 million Open University brief

Abbott Mead Vickers BBDO has won the Open University's £10 million advertising account after a competitive pitch.

 

Droga5 promotes Sarah Thompson to global CEO

Droga5 has promoted Sarah Thompson, its New York chief executive, and Jonny Bauer, the New York chief strategy officer, to global roles.

 

Creative business rankings

21 November 2014: WCRS wins King, Adam & Eve/DDB lands Maille and The Corner captures The Senet Group.

 

BBH London promotes Caroline Pay to deputy ECD

Bartle Bogle Hegarty London has promoted Caroline Pay to deputy executive creative director as part of a management reshuffle.

 

O2 launches 'walk' campaign with Ed Sheeran

Ed Sheeran, the singer songwriter, follows Michael Bublé and The Gorillaz in getting his own O2 "walk" ad to promote his Wembley Stadium shows.

 

Farfetch appoints Droga5 for global account

Droga5 has won the luxury online retailer Farfetch's global advertising account.

 

Watch: The Post Office's first Christmas TV campaign in five years

The Post Office launches its first Christmas campaign on TV in five years tonight, with a 60-second spot featuring the actor Robert Webb and the singer Pixie Lott.

 

ASA receives 240 complaints about Sainsbury's Christmas ad

The Advertising Standards Authority has received 240 complaints about the Sainsbury's Christmas ad in the first two days since its launch.

 

Watch: Ant and Dec star in Morrisons' festive campaign

Ant and Dec, the television presenters, star in Morrisons' musical Christmas campaign.

 

John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours

Sainsbury's "Christmas is for sharing" ad managed less than a third of the online views achieved by John Lewis ad in its first 24 hours.

 

Creative business rankings

14 November 2014: Joint wins Amazon and UKTV, sharing the accounts with Lucky Generals and Wieden & Kennedy respectively. All three join the table this week.

 

PHE searches for agency to launch Living Well brand

Public Health England is inviting agencies to pitch for the launch of the Living Well brand and to manage its flagship Smokefree brand.

 

Premier Foods to run Lynda Bellingham Oxo ad as Christmas tribute

Premier Foods will run a 30-year old Oxo ad on Christmas day as a tribute to the actress Lynda Bellingham, who died earlier this year.

 

BBH lures 'real beauty sketches' ECDs to London

Bartle Bogle Hegarty London has lured the Brazilian executive creative directors behind Dove's "real beauty sketches" to join as creative directors.

 

Peta hands John Lewis compassionate marketing award for Monty the Penguin

Peta has praised John Lewis for its compassionate marketing, in recognition for its Christmas 2014 campaign featuring computer-generated penguins.

 
 

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