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Creative agency news & analysis

 

Claydon, Clifton, Blackett and Warby on Debrett's

Jon Claydon, Rita Clifton, Karen Blackett and Sarah Warby are among the advertising, media and marketing names to make it into Debrett's list of the most influential people in the UK.

 

Pepsi 'Headin' to Halftime: The Nasty What Now?' by The Brooklyn Brothers

Continuation of "Hyped for Halftime" campaign gets some laughs

 

Enter, Manning Gottlieb OMD and Carat to create HIV awareness campaign

The London boroughs have appointed Enter, Manning Gottlieb OMD and Carat to handle the first campaign to prevent rising HIV infection rates in London.

 

Creative business rankings

23 January 2015: Iris is the first entry into the 2015 new-business table, winning Wickes.

 

Gallo wines call Europe-wide ad pitch

Gallo Family Vineyards is mulling appointing a creative agency to make Europe-wide campaigns.

 

Three extends #HolidaySpam campaign

Three has launched the latest ad in its #HolidaySpam series, showcasing the mobile operator's feature that allows customers to use their phones abroad at no extra cost.

 

Campari prepares for global pitch

Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.

 

Tesco moves £110m account to BBH

Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London.

 

The year ahead for mobile

More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.

 

The year ahead for cultural trends

General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.

 

The year ahead for production

As the requirement for digital content continues to grow, production companies must now sign up directors who understand the needs of online audiences, Tim Mellors thinks.

 

Ad drive seeks to combat 'fear of judgment' that stops women taking part in sport

Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.

 

Quiet Storm turns to Rupert Everett-voiced feline for Young's TV push

Young's Seafood launches its latest TV push today with a campaign featuring a cat, voiced by Rupert Everett, enviously watching his owner eating the new Gastro range.

 

Hostelworld.com appoints Lucky Generals

Lucky Generals has won Hostelworld.com's global branding and advertising account after a competitive pitch.

 

Shredded Wheat launches 'live from the heart' campaign

Shredded Wheat is telling people to "live from the heart" in a new TV campaign that kicks off with an ad about an aging Northern Soul enthusiast.

 

Newcastle Brown Ale 'Chores' by Droga5 NY

Newcastle tries, and fails, to enter a contest for an amateur ad for snack chips that would play during the Super Bowl

 

Creative business rankings

9 January 2015: In the 2014 new-business round-up, Proximity lands The Economist while Now is a late entry after winning LeoVegas and Kelly Hoppen.

 

Watch: Ikea's latest TV ad

A flock of T-shirts migrate like birds across land and sea before settling in a wardrobe in the latest ad in Ikea's 'The Wonderful Everyday' campaign.

 

My New Year's resolution: Eat octopus for breakfast

Andy Nairn, a founding partner at Lucky Generals, explains why he will be starting his days with unusual meals in 2015.

 

Watch: Adam & Eve/DDB's first Virgin Atlantic TV ad

Adam & Eve/DDB's first TV ad for Virgin Atlantic since winning the airline's creative account in August challenges customers to pursue their goals and "let it fly".

 
 

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