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Creative agency news & analysis

 

Post Office reviews advertising, DM and digital accounts

The Post Office is preparing to review its advertising, direct and digital accounts through the Crown Commercial Service, which has approached agencies on the Government's creative framework.

 

Karmarama grabs Coppafeel! breast cancer charity account

CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account in 2010.

 

Creative business rankings

11 April 2014: No changes in this week's table, with WCRS remaining at the top.

 

POG tripping over red tape in advertising arms race

As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...

 

Young's Seafood calls creative pitch

Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its in­vestment in above-the-line advertising.

 

Tata seeks shop for branding brief

Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.

 

DLKW Lowe hires two as creative directors

DLKW Lowe has hired Amber Casey and Lovisa Silburn as creative directors.

 

Agencies line up for beer promotion task

Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.

 

Atomic lands Cancer Research legacy brief

Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.

 

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

 

Ben Felton to head strategy at The Marketing Store

Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.

 

Manning Gottlieb OMD tops shortlist for Thinkbox TV Planning Awards

Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.

 

P&O Cruises hands Founded creative account after four-way pitch

P&O Cruises has appointed Founded to its creative account following a four-way competitive pitch process.

 

We Are Pi wins Wrangler's European creative account

We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.

 

BBC Radio 4 and 6 Music hire Somethin' Else for social media

BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.

 

Watch: Why ustwo is the 'John Lewis of digital'

Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.

 

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

 

Dove launches first cinema campaign with 'real beauty' sequel

Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.

 

Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

 

Watch: Four tips on using digital and creativity together in business

Technical skills and creative flair do not have to be mutually exclusive. Jason Goodman, Steve Henry, Danielle Newnham and Eric Brotto offer advice on how the two can come together in business.

 
 

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