Additional Information


Iceland appoints Karmarama after public rejection

Iceland has handed Karmarama its £16 million advertising business less than a year after the supermarket rejected the agency in a TV documentary.

Iceland: appoints Karmarama to its advertising business

Iceland: appoints Karmarama to its advertising business

Share this article

In November 2013, Karmarama appeared in a BBC2 documentary about Iceland and lost an advertising pitch to The Tom Reddy Agency, which had been responsible for the supermarket’s previous ads featuring reality TV personality Kerry Katona.

But after the on-air rejection, Karmarama began working with Iceland on a project basis, and has now been handed the retailer’s TV advertising account. The agency is developing a campaign platform to launch in the autumn.

Nick Canning, the customer executive director at Iceland, said: "We’re excited that Karmarama have developed a new strategic and creative platform that will entertain and engage both our current and potential new customers as well as working hard to drive sales."

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^