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Credit marketing news & analysis


The Money Shop launches 'empathetic' TV ad

The Money Shop, the loans company, is advertising its new loan product with an ad that explains how it can help people afford everyday items.


118 118 Money launches multimillion-pound TV campaign

118 118, the directory assistance firm, is launching a multimillion-pound TV campaign to promote 118 118 Money, its lending arm.


Sunny appoints St Luke's to handle ad account

Sunny, the short-term credit account, has appointed St Luke's to handle its advertising account following a competitive pitch.


Experian signs first AFP deal with LBC

Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show.


Consolidating Future secures new bank agreements to 2016

Future reports "good progress" with its transformation programme in its Interim Management Statement for the three months to June 2014, confirming the media group has secured more financial headroom following the £24 million sale of its sports and cr...


Wonga chairman axes elderly puppets

Wonga's new chairman Andy Haste has vowed to scrap the elderly puppet characters the pay-day lender uses in its advertising.


Visa launches World Cup campaign with Usain Bolt

Visa Europe, which is an official sponsor of the 2014 World Cup, has released a TV campaign featuring champion sprinter Usain Bolt.


MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.


RateSetter launches pitch to find first-ever creative agency

RateSetter, the peer-to-peer lending company, is seeking its first creative agency to develop a multimillion-pound campaign.


MasterCard unveils Lucio film ahead of tonight's Champions League clashes

MasterCard has released a film of the Brazilian footballer Lucio talking about his experiences of the UEFA Champions League, ahead of tonight's games in the tournament.


Carat wins bulk of $200m MasterCard media

Dentsu's Carat has taken the bulk of MasterCard's global media planning and buying account from incumbent UM, after a review.


MPs urge ban on payday loan ads on kids' TV

Payday lenders should be banned from advertising during programmes aimed at children, a committee of MPs has said.


A brave new world for brands to explore

When many of our major sporting heroes adorn the tabloid pages for all the wrong reasons, adventure is providing fresh territory for brands looking for stories of inspiration and wonder.


MasterCard reviews $200m media

MasterCard has launched a review of its estimated $200 million global media planning and buying account.


American Express supports Small Business Saturday with ad boost

American Express has launched an above-the-line campaign to promote Small Business Saturday, an initiative that is designed to encourage people to shop in small and independent businesses


American Express partners with TripAdvisor

American Express is partnering with TripAdvisor to allow its card members to log into the travel review site to post verified card member reviews, see where other Amex customers are shopping and get special offers.


Campaign's most-viewed: One Direction, Pot Noodle and Asda among most popular

One Direction's fragrance launch, Pot Noodle's Facebook ban and Asda's advertising account are all among the most-popular content on Campaign this week.


Campaign's most-viewed: Comparison sites go head-to-head and, the price and insurance comparison sites, are among the most-viewed content on Campaign this week.


Campaign's most-viewed: Industry pays tribute to Naked founder John Harlow

The news of the death of John Harlow, the co-founder of Naked Communications, was the most-viewed story on Campaign this week, as the industry paid tribute to a 'brilliant misfit'. banned from advertising in Plymouth as CC investigation hots up

Plymouth Council has banned and other payday loan companies from advertising on billboards and bus stops in its city centre, ahead of the Competition Commission outlining the scope of its investigation.


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