Additional Information


Content

Credit marketing news & analysis

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 

RateSetter launches pitch to find first-ever creative agency

RateSetter, the peer-to-peer lending company, is seeking its first creative agency to develop a multimillion-pound campaign.

 

MasterCard unveils Lucio film ahead of tonight's Champions League clashes

MasterCard has released a film of the Brazilian footballer Lucio talking about his experiences of the UEFA Champions League, ahead of tonight's games in the tournament.

 

Carat wins bulk of $200m MasterCard media

Dentsu's Carat has taken the bulk of MasterCard's global media planning and buying account from incumbent UM, after a review.

 

MPs urge ban on payday loan ads on kids' TV

Payday lenders should be banned from advertising during programmes aimed at children, a committee of MPs has said.

 

A brave new world for brands to explore

When many of our major sporting heroes adorn the tabloid pages for all the wrong reasons, adventure is providing fresh territory for brands looking for stories of inspiration and wonder.

 

MasterCard reviews $200m media

MasterCard has launched a review of its estimated $200 million global media planning and buying account.

 

American Express supports Small Business Saturday with ad boost

American Express has launched an above-the-line campaign to promote Small Business Saturday, an initiative that is designed to encourage people to shop in small and independent businesses

 

American Express partners with TripAdvisor

American Express is partnering with TripAdvisor to allow its card members to log into the travel review site to post verified card member reviews, see where other Amex customers are shopping and get special offers.

 

Campaign's most-viewed: One Direction, Pot Noodle and Asda among most popular

One Direction's fragrance launch, Pot Noodle's Facebook ban and Asda's advertising account are all among the most-popular content on Campaign this week.

 

Campaign's most-viewed: Comparison sites go head-to-head

Gocompare.com and Comparethemeerkat.com, the price and insurance comparison sites, are among the most-viewed content on Campaign this week.

 

Campaign's most-viewed: Industry pays tribute to Naked founder John Harlow

The news of the death of John Harlow, the co-founder of Naked Communications, was the most-viewed story on Campaign this week, as the industry paid tribute to a 'brilliant misfit'.

 

Wonga.com banned from advertising in Plymouth as CC investigation hots up

Plymouth Council has banned Wonga.com and other payday loan companies from advertising on billboards and bus stops in its city centre, ahead of the Competition Commission outlining the scope of its investigation.

 

Andy Cairns joins BBH to run Barclays

Andy Cairns, the former managing director of Inferno, has resurfaced at Bartle Bogle Hegarty as the strategic business lead in charge of the Barclays account.

 

MasterCard to launch first Champions League player mascot campaign

MasterCard will release a campaign during next week's UEFA Champions League quarter-finals highlighting its role sponsoring player mascots for the first time.

 

Wonga.com and co to face advertising restrictions

Wonga.com and other short-term loan companies are to face restrictions in how they can advertise, under plans announced by the Government today.

 

Wonga rival Peachy.co.uk appoints Goodstuff Communications and US London

Peachy.co.uk, the short-term loan company, has appointed Goodstuff Communications and US London to its £2m media planning and buying and creative accounts respectively.

 

McCann out of global HSBC pitch

McCann Erickson is out of the pitch for HSBC's £400m global advertising business, which it said was due to pitching for another unnamed global bank.

 

Grey and BBDO to pitch for HSBC global creative

Grey and BBDO are understood to be lining up against incumbent JWT for the £400m HSBC global creative account.

 

Peachy seeks ad and media shops

The high-interest short-term "payday" lender Peachy.co.uk is looking for agencies to handle its advertising and media accounts.

 
 

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^