Credit marketing news & analysis

Visa shifts focus from Usain Bolt to old man with new Flow Faster ad

Visa Europe is making an old man rather than athletes the star of its latest evolution of its 'Flow Faster' ad campaign, which will launch across 19 European countries tomorrow.

Office of Fair Trading puts up limited defence to "timid" jibe over payday loans

The Office of Fair Trading has declined to participate in broadcast interviews regarding a report that has criticised it for being 'timid' in its enforcement of the consumer credit and payday loans market.

Payday loan ad banned for focusing on Kerry Katona's financial troubles

Cash Lady, the payday loans firm, has been reprimanded by the ad watchdog for using Kerry Katona's financial difficulties to encourage people to borrow money.

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

Andy Cairns joins BBH to run Barclays

Andy Cairns, the former managing director of Inferno, has resurfaced at Bartle Bogle Hegarty as the strategic business lead in charge of the Barclays account.

MasterCard promotes Beyoncé VIP tour experience

MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music star Beyoncé from an up-close VIP area on her UK tour.

Rekorderlig targets success on the slopes at Snowbombing

Snowbombing, the week-long festival in Mayrhofen, Austria, that brings together music and wintersports, attracted significant support from brands this year.

MasterCard to launch first Champions League player mascot campaign

MasterCard will release a campaign during next week's UEFA Champions League quarter-finals highlighting its role sponsoring player mascots for the first time.

American Express to serve geo-targeted ads in London cabs

American Express is launching a geo-targeted taxi ad campaign that will show passengers ads relevant to the vehicle's location in London.

Wonga.com and co to face advertising restrictions

Wonga.com and other short-term loan companies are to face restrictions in how they can advertise, under plans announced by the Government today.

Barclaycard brand chief Gary Twelvetree departs

Barclaycard global brand director Gary Twelvetree has left the payments brand after nearly a decade.

O2 recruits former Moneysupermarket.com marketer Paul Troy

Telefónica-owned O2 has hired Moneysupermarket.com marketer Paul Troy as it looks to rebuild its marketing team after two high-profile exits.

Champions of Design: American Express

The pioneering US payments company has an exemplary track record of design and branding innovation.

Wonga rival Peachy.co.uk appoints Goodstuff Communications and US London

Peachy.co.uk, the short-term loan company, has appointed Goodstuff Communications and US London to its £2m media planning and buying and creative accounts respectively.

Online lender marketing banned for being 'socially irresponsible'

Pounds to Pocket, an online lender offering loans with an APR of 278%, has had its TV ad banned by the UK watchdog for being misleading and socially irresponsible.

Barclaycard to sponsor Hyde Park gigs

Barclaycard has signed a five-year deal to sponsor the annual series of summer events at London's Hyde Park.

Barclaycard drafts in Virgin Media marketer for digital programme

Barclaycard has beefed up its marketing team ahead of the launch of its digital marketplace, hiring Virgin Media marketer Chris Bibby to oversee activity backing the roll-out.

MasterCard signs Rita Ora to front 'Priceless Remakes' campaign

MasterCard has recruited pop music artists Rita Ora, Conor Maynard and Delilah to front a campaign promoting the fifteenth year of its sponsorship of The BRIT Awards.

Wonga branches out into online shopping loans

Wonga has partnered with furniture retailer Cotswold to launch a new service, which does not carry the Wonga name, that allows shoppers to borrow money for one-off online purchases.

Wonga.com's Darryl Bowman: 'Maybe it scares people that we are relevant to our customers'

The loans brand's head of marketing is working to rehabilitate its reputation and position it as a serious financial-services provider with global ambitions.