Credit marketing news & analysis

Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.

Amex rolls out first SMS-interactive billboard

American Express is launching what it claims is the first SMS-driven interactive billboard, offering consumers "insider tips" about activities in London.

MasterCard unveils PayPass digital wallet

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch

Barclaycard secures sponsorship of NEC venues

Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal which secures the naming rights for the National Indoor Arena (NIA).

American Express backs C4 'Hidden Talent' documentary series

American Express is using a six-part, branded-content series on Channel 4 to boost awareness of its 'Realise the potential' positioning.

AmEx campaign by Digitas and CP&B lands top Facebook Studio award

A campaign for American Express, created with Digitas and with above-the-line support from Crispin Porter & Bogusky, has won the inaugural Facebook Studio Award.

MasterCard extends Champions League sponsorship

MasterCard has announced it is to renew its sponsorship of the Uefa Champions League for a further three years.

Tesco delays banking launch until 2013

Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.

Tesco boss Richard Brasher to chair Marketing Society Awards judging

Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges for this year's Marketing Society Awards for Excellence in association with Marketing.

Asda trademarks 'Asda Money'

Speculation is mounting that Asda will relaunch its 'Asda Financial Services' offering following the registration of an 'Asda Money' trademark.

MasterCard sponsors The Brits content on Vevo

MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership with the music video platform Vevo.

MasterCard rolls out 'priceless' Brits competition

MasterCard has rolled out a campaign promoting its sponsorship of The Brit Awards, offering consumers the chance to duet with their favourite artists.

TfL excludes payday loan companies from big money sponsorships

Wonga.com and other payday loan companies are to be banned from signing major corporate sponsorships with Transport for London (TfL), following the highly criticised deal with Wonga for New Year's Eve 2010.

MoneySupermarket.com promotes wider savings with Las Vegas ad

MoneySupermarket.com is evolving its 'You're So MoneySupermarket' campaign to demonstrate how it can help save consumers money across their household bills.

The Annual 2011: Top 10 celebrity ads

No celebrity list would be complete without at least one mention of David Beckham, but welcome appearances from Einstein, Van Damme and Madness brought some blessed variety this year.

Barclaycard teams up with celebrities for 'Easier' Christmas push

Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising to make Christmas easier for consumers.

Helen Edwards on Branding: Virgin modesty

Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.

What makes a great marketer?

The question of what makes a marketing leader was answered by five very different senior marketers, from Innocent to 101, at a recent Marketing Society and LinkedIn event. Watch the highlights of the insights they provided.

Editor's Comment: TV's a lively corpse

'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'