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CRM and insight marketing
Marketers need to work on loyalty activation, research claims
Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research.
Chrysler re-launches with £10m Super Bowl campaign
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Tesco boosts Clubcard with Virgin Atlantic partnership
Tesco is bolstering its Clubcard loyalty scheme by partnering with Virgin Atlantic to allow customers to exchange Clubcard points for Flying Club miles.
Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
This year companies will need a clear plan to unleash the potential latent in their data - to ensure that it both inspires engaging creative work and enables real-time conversations with customers.
TAG Heuer switches CRM strategy to boost sales
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift with more targeted communications.
Inside Indicia and Very's DMA Grand Prix-winning campaign
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Halfords drops secret shoppers for customer feedback scheme
Car and bicycle specialist Halfords is ditching its secret shoppers' initiative in favour of a customer feedback scheme.
Confused.com announces Nectar partnership with TV ad
Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.
Whitbread appoints EHS 4D for CRM activity
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands.
Brand Advocate wins Hendrick's Gin global digital and CRM account
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM agency of record for its Hendrick's Gin brand.
Kitcatt Nohr Digitas picks up UK Starbucks CRM business
Starbucks has hired Kitcatt Nohr Digitas to handle its customer relationship marketing account in the UK.
IKEA re-positions Family loyalty programme
IKEA is relaunching its Family loyalty scheme, as it aims to reflect its shift toward a more personalised approach.
How to join the social club
A tide of data is becoming available from social-media sources, but how can marketers establish what is useful to their brand, and integrate it with information from other sources, asks Melanie May.
Think BR: The language of local social
Local businesses can no longer afford to ignore social media, but for SMEs, customer service takes precedence over return on investment, writes Duncan Ogle-Skan, director, EMO.
SCA Hygiene meets shops for CRM brief 1
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform accounts.
Waitrose unveils first loyalty card in strategic shift 2
Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers and better understand their shopping habits.
Editor's Comment: Waitrose seeks return on loyalty
I'm currently reading a tome about ancient Rome, in which loyalty is a recurring theme.
Man City's digital growth faster than other big clubs, claims exec
Manchester City's digital following is gaining on other clubs, while it is getting benefits from sharing data with them, according to Richard Ayers, the football club's head of digital.
MasterCard revamps 'Priceless' campaign with city rewards scheme
MasterCard is to relaunch its long-term 'Priceless' marketing campaign, as it aims to deepen the brand's relationship with customers and position itself as more than just a payment-card company.
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