CRM and insight marketing
Rapp, the Omnicom data and direct marketing agency, has boosted its strategy department with three new hires, including the former Lida data planner Tina Christison.
Iris has bought Datalytics, the Guildford-based data and CRM company, for around £3 million.
Thomas Cook is holding a CRM review as part of a wider overhaul of its marketing.
Coca-Cola has handed Wunderman a new CRM brief covering Northern Europe after a four-way pitch that kicked off in June.
Partners Andrews Aldridge has been named as the Royal National Lifeboat Institution's CRM agency after a contested pitch.
Majestic Wine is reviewing its customer relationship marketing account.
Nielsen has formally launched its multiplatform ad measurement service in the UK, which allows brands such as BSkyB to measure the combined audience of TV and online campaigns.
Wunderman UK has captured the consolidated global CRM account for Shell after a competitive pitch, unseating the incumbent in the UK, Dunnhumby.
Comparethemarket.com has hired Lida to handle its CRM account after a pitch.
AIS London has won the holiday provider Club Med's integrated UK CRM account following a pitch process, ending the company's relationship with Cogent Elliott.
SSE, the UK's second-largest energy supplier, is looking for an agency to handle its CRM activity as part of an overhaul of its communications led by the chief marketing officer, Jenny Ashmore.
Proximity London has hired John Treacy, the executive creative director at Elvis, in the same role, replacing Caitlin Ryan who joined Karmarama this month.
News UK, the publisher of The Times and The Sun, has issued a brief for a digital agency as initial estimates suggest The Sun has attracted more than 340,000 digital subscribers in the first two weeks since launching its paywall.
ESI Media, the commercial team for the London Evening Standard, The Independent, i, and the Independent on Sunday, has hired Beta to help the newspapers strengthen their relationships with readers through interpreting consumer data.
WPP agency OgilvyOne has bought a majority stake in Singapore marketing firm Verticurl.
Waitrose has appointed AIS London as its CRM agency following a pitch process.
Lastminute.com has kicked off a review of its CRM business as it looks to ramp up its customer communications.
Virgin Atlantic has appointed Hypernaked and Naked as its global digital and consumer eCRM partner, following a competitive four-way pitch and a final shoot-out against Rapp.
UK agencies landed just one Silver and one Bronze in the Direct Lions category.
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
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