CRM and insight marketing
VCCP me, VCCP's direct marketing agency, has hired Rapp's Gavin Hilton as its planning partner following Chris Whitson's departure in October 2013.
OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.
Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.
Moneysupermarket.com, the price-comparison site, has awarded its CRM account to Proximity after a pitch.
Alex Miller, the founder and former chief executive of Jam, has teamed up with the agency's former chief strategy officer Jamie Kenny to launch a start-up called Byte London.
Proximity has won the CRM account for SSE, the UK's second-largest energy supplier, after a five-month pitch with a final stage against Partners Andrews Aldridge.
CMW, the MSQ Partners customer engagement agency, has changed its name to Stack after expanding the business in 2013.
Rapp, the Omnicom data and direct marketing agency, has boosted its strategy department with three new hires, including the former Lida data planner Tina Christison.
Iris has bought Datalytics, the Guildford-based data and CRM company, for around £3 million.
Thomas Cook is holding a CRM review as part of a wider overhaul of its marketing.
Coca-Cola has handed Wunderman a new CRM brief covering Northern Europe after a four-way pitch that kicked off in June.
Partners Andrews Aldridge has been named as the Royal National Lifeboat Institution's CRM agency after a contested pitch.
Majestic Wine is reviewing its customer relationship marketing account.
Nielsen has formally launched its multiplatform ad measurement service in the UK, which allows brands such as BSkyB to measure the combined audience of TV and online campaigns.
Wunderman UK has captured the consolidated global CRM account for Shell after a competitive pitch, unseating the incumbent in the UK, Dunnhumby.
Comparethemarket.com has hired Lida to handle its CRM account after a pitch.
AIS London has won the holiday provider Club Med's integrated UK CRM account following a pitch process, ending the company's relationship with Cogent Elliott.
SSE, the UK's second-largest energy supplier, is looking for an agency to handle its CRM activity as part of an overhaul of its communications led by the chief marketing officer, Jenny Ashmore.
Proximity London has hired John Treacy, the executive creative director at Elvis, in the same role, replacing Caitlin Ryan who joined Karmarama this month.
News UK, the publisher of The Times and The Sun, has issued a brief for a digital agency as initial estimates suggest The Sun has attracted more than 340,000 digital subscribers in the first two weeks since launching its paywall.
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