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CRM and insight marketing

 

Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.

 

Rapp appoints Alexei Orlov as global chief executive

Rapp has hired Alexei Orlov, a former chairman of Wunderman Worldwide, as its chief executive, replacing Bob Horvath, who will continue in his role as chairman.

 

Rapp merges data, creative and media strategy teams

Rapp, the digital and direct agency has integrated all of its strategy and enablement specialists across its data, creativity and media practices and promoted two to executive planning director.

 

Land Rover UK expands relationship with Lida

Land Rover UK has moved its retail marketing account to Lida, the M&C Saatchi digital and direct agency, following a competitive pitch.

 

Partners Andrews Aldridge restructures creative with hires and promotions

Partners Andrews Aldridge has restructured its creative team with three new hires and two promotions, including the introduction of deputy creative directors.

 

We Are Social hires creatives behind Monarch's Oculus Rift campaign

We Are Social has hired WDMP's creative team, Tom Bellamy and Alena Miklasova, the duo responsible for the latest Monarch Airlines campaign featuring Oculus Rift technology.

 

Proximity captures Halifax CRM account

Halifax has handed Proximity London its CRM business after a four-way pitch.

 

OgilvyOne UK captures global Regus business

Regus, the serviced-offices company, has appointed OgilvyOne UK as its global customer engagement agency of record.

 

AWEurope: Creative agencies need to be performance-oriented, says BBH chief

Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.

 

Wunderman replaces OgilvyOne on News UK

OgilvyOne has lost the News UK business to its sister WPP agency Wunderman.

 

BA victory prompts BBH to launch CRM division

Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.

 

British Airways awards entire account to BBH

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.

 

Tesco mulls new strategy on loyalty

Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket.

 

VCCP me poaches Rapp's Gavin Hilton

VCCP me, VCCP's direct marketing agency, has hired Rapp's Gavin Hilton as its planning partner following Chris Whitson's departure in October 2013.

 

OgilvyOne loses BA business

OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.

 

Diageo reviews direct and e-CRM account

Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.

 

Proximity nets CRM for Moneysupermarket

Moneysupermarket.com, the price-comparison site, has awarded its CRM account to Proximity after a pitch.

 

Jam's Miller and Kenny launch Byte start-up

Alex Miller, the founder and former chief executive of Jam, has teamed up with the agency's former chief strategy officer Jamie Kenny to launch a start-up called Byte London.

 

Proximity wins SSE CRM account

Proximity has won the CRM account for SSE, the UK's second-largest energy supplier, after a five-month pitch with a final stage against Partners Andrews Aldridge.

 

CMW rebrands to Stack

CMW, the MSQ Partners customer engagement agency, has changed its name to Stack after expanding the business in 2013.

 
 

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FROM THE BLOGS

The Wall blogs

Screenshaver External website

by Greg Taylor, 24/11/2014

 

What on earth is TV syncing? External website

by Andreas Schroeter, 24/11/2014

 

TT not PC External website

by Ian Moore, 23/11/2014

 

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