Additional Information


Content

Rapp boosts strategy department with three hires

Rapp, the Omnicom data and direct marketing agency, has boosted its strategy department with three new hires, including the former Lida data planner Tina Christison.

Rapp: Tina Christison, Graham Sharp and Jen Musgrave

Rapp: Tina Christison, Graham Sharp and Jen Musgrave

Share this article

Christison has been appointed data and CRM strategy director at the agency, while Jen Musgrave and Graham Sharp join as planning partners.

In her new role, Christison will report to Gavin Hilton, the customer experience director. With more than 20 years' experience in data planning, she is a former data planning director at Lida and has also held positions at TBWA-GGT and OgilvyOne.

Musgrave joins from mobile operator EE where she has been the head of customer experience innovation since July 2011. Prior to that, she was the head of customer loyalty at BSkyB and the head of customer experience at Virgin Mobile.

Sharp was previously a strategic planning director at the direct marketing agency Harte Hanks.

Hilton said: "The strategies that answer today’s client briefs need to keep pace with the new technologically empowered and economically savvier consumer, who is only loyal to themselves, not to brands.

"Tina is one of the most experienced data planners in our industry. She will find the insights clients need to connect with consumers in today’s marketplace.

"Jen’s background as a client-side customer marketer brings incredible insight into the relationship between brands and their consumers.

"Graham’s expertise working on large, global CRM strategies adds another dimension that will help drive loyalty in a buyer’s market.

All three hires give Rapp’s clients access to the best talent in the business to help them build their marketing strategies for the future."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Back to top ^