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Danny Rogers, editor, Campaign

POG tripping over red tape in advertising arms race

As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...


Talent gets you to the top; character keeps you there

Reaching the top is relatively easy: it's staying there that's difficult. This was the message from the England football manager, Roy Hodgson, last week to a group of leaders from the advertising and media world.


Content is easy. What you really need is engagement

Occasionally, just occasionally, one sits in an industry conference and feels edified, justified. That happened this week during the News Corp chief executive Robert Thomson's chat with Sir Martin Sorrell at Bafta 195 Piccadilly.


Stop worrying and learn to love the creative bomb

Steve Henry, once a creative powerhouse behind HHCL and now a co-founder of the digital training business Decoded, accuses today's ad industry of becoming "terrified of making mistakes".


Lessons learned from BA's marathon creative review

The epic British Airways pitch - a seven-month review of the airline's marcoms strategy - is the most significant so far this year. What have we learned from Bartle Bogle Hegarty's victory? The answer depends on who you are.


Sport and great creative should go hand in hand

It was no coincidence that the turning point for the British economy came with London 2012.


A riveting case study on saying no to advertising

Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.


Look hard and you will see a true renaissance at ITV

At first glance, ITV's strong 2013 annual results this week suggest a return to the fine old days of TV advertising. A 30 per cent increase in profits? Is this a case of recession over, let the good times roll again?


The humble word remains a bedrock of our business

With the EE Baftas last Sunday, we are near the peak of the movie season. The media moguls are all in London - the creators of such visual spectaculars as Gravity and The Wolf Of Wall Street.


Agencies are learning to collaborate brick by brick

On my mind this week is "collaboration". There are two dictionary definitions: one inauspiciously linked to some French officials during the Nazi invasion; the other - "working together, especially in a joint intellectual effort" - a cause well worth...


Being a truly social brand is apparently no easy task

I've read a few articles in recent months about the "death" of social marketing. We columnists have a penchant for premature obituaries. I recall football being condemned as a "dying sport" after tragic events in the 80s. Some condemned radio to deat...


Brands are now at tipping point in debate on ethics

Humour me for a minute. Suspend your natural scepticism. Believe me when I say a group of senior ad/media folk were moved deeply last week when Bill Gates addressed a well-known London club.


Brand promotion, yes, but don't neglect protection

"Promote and protect." Richard Edelman - the chief executive of the eponymous, and world's biggest, PR network - summed it up perfectly for me over breakfast this week. It was the day before the World Economic Forum in Davos and the launch of Edelman...


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