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Why 2014 won't be the year of mobile advertising 1

It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.

 

Facebook Q2 profits rocket to $791m thanks to surge in mobile revenues

Facebook has reported a year-on-year profit hike of 138% to $791m (£464m) in its second quarter, driven by a 67% surge in ad revenues to $2.68bn, with 62% of that accounted for by mobile advertising.

 

Industry boosted by rising adspend

Main media advertising and internet marketing are driving the continued rise in marketing budgets, according to the latest IPA Bellwether Report.

 

UK ad forecast raised after strong Q1 for radio and TV

The Advertising Association has revised its annual forecast for the UK ad market upwards on the back of strong TV and radio advertising in Q1 2014, in the latest AA/Warc Expenditure Report.

 

Mobile to rocket to 40% of UK adspend by 2018 2

UK mobile adspend is set to double this year to £2 billion and will represent 39.1 per cent of total adspend by 2018, according to research from eMarketer.

 
 

TV adspend

BT Sport and 4G prompt hike in UK adspend prediction

BT and BSkyB's pay-TV marketing war has prompted ZenithOptimedia to upgrade its UK TV adspend forecast to 2.9 per cent year-on-year growth for 2013, after predicting a flat market as recently as June.

 

UK TV advertising spend to decrease in second quarter

Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter - a more severe drop in spend than had been expected.

 

UK adspend steadied by buoyant internet

UK adspend remained steady in the first quarter of 2012 with a 1.1 per cent increase on the same period last year, according to the Advertising Association and Warc's Expenditure Report.

 
 

New business leagues

Creative business rankings

22 August 2014: Adam & Eve/DDB climbs up the league after winning Virgin Atlantic, while 101 joins the table with three accounts.

 

Media business rankings

22 August: Starcom MediaVest Group lands P&O Ferries, Arena scoops Merck and Havas Media captures Penguin Random House.

 
 

League tables

The top 40 Tech consultancies

The technology PR sector continues to grow as it adapts to changing requirements from clients. Lynsey Barber looks at the best performing tech agencies' fortunes last year.

 

The top 50 digital agencies

As the market matures, clients are investing increasingly in digital PR, but demanding more for their money. Kate Magee looks at the fortunes of the best performing agencies last year.

 

Top 30 regional agencies 2013

Gratterpalm remains number one in the top 30 regional agencies 2013, ranked by Nielsen.

 

Top 50 media agencies 2013

MediaCom holds on to the top spot in the top 50 media agencies, ranked by Nielsen.

 
 

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