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TV remains top dog for brands going into 2015

As 2014 hurtles towards its finale, all advertising data points to a year of two halves - part-fuelled, aptly enough, by football.

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Innovation and creativity to inspire OMD transition

The agency recently threw open its doors to leaders in tech and media as it begins to redefine its offer, Ed Owen reports.

 

All I want for Christmas is a mobile masterpiece

The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues.

 

Digital Dilemmas: How do I ensure that I have transparency and control across my digital adspend?

Mark Connolly, chief revenue officer and VP international at AudienceScience, on gaining control of your digital adspend

 

UK adspend growth at three-year high

Advertising spend in the UK grew at its fastest rate for three years in the second quarter of this year.

 

Can Facebook challenge YouTube in video arena?

Facebook aims to dethrone Google with a new ad system and its own IQ research, Arif Durrani and Ed Owen report.

 

As the internet comes of age, it is up to agencies to really show their worth

The celebration this week of ten years of the Internet Advertising Bureau's Engage conference serves as a reminder of just how fast the digital media landscape has developed.

 

Ten things you need to know

Samsung hires BBH and W K Samsung Electronics has added Bartle Bogle Hegarty and Wieden Kennedy to its global advertising roster, while retaining its existing shops across the business. A E/DDB shines at Clio Awards UK agencies won five out o...

 

Mobile video adspend triples in first half of 2014

Digital advertising spend is up 16.6 per cent to £3.5 billion for the first half of 2014, with mobile video adspend tripling, according to the Internet Advertising Bureau UK Digital Adspend report.

 

Mobile video adspend triples in first half of 2014

Digital advertising spend is up 16.6 per cent to £3.5 billion for the first half of 2014, with mobile video adspend tripling, according to the Internet Advertising Bureau UK Digital Adspend report.

 
 

New business leagues

Media business rankings

21 November 2014: Total Media wins several accounts, including The Book People.

 

Creative business rankings

21 November 2014: WCRS wins King, Adam & Eve/DDB lands Maille and The Corner captures The Senet Group.

 
 

League tables

The top 40 Tech consultancies

The technology PR sector continues to grow as it adapts to changing requirements from clients. Lynsey Barber looks at the best performing tech agencies' fortunes last year.

 

The top 50 digital agencies

As the market matures, clients are investing increasingly in digital PR, but demanding more for their money. Kate Magee looks at the fortunes of the best performing agencies last year.

 

Top 30 regional agencies 2013

Gratterpalm remains number one in the top 30 regional agencies 2013, ranked by Nielsen.

 

Top 50 media agencies 2013

MediaCom holds on to the top spot in the top 50 media agencies, ranked by Nielsen.

 
 

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FROM THE BLOGS

The Wall blogs

Mo than a screensaver External website

by Greg Taylor, 24/11/2014

 

What on earth is TV syncing? External website

by Andreas Schroeter, 24/11/2014

 

TT not PC External website

by Ian Moore, 23/11/2014

 

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