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UK adspend to hit £20bn for first time in 2015 1

UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015, according to annual figures released by the Advertising Association and Warc.

 

Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend

BskyB was the UK's biggest advertising spender in 2013, splashing out £87m more than the next advertiser, FMCG giant Procter & Gamble, according to Nielsen's ranking of the UK's top 100 brands.

 

Mobile adspend doubles to break £1bn barrier, says IAB report

Mobile adspend almost doubled in 2013 to break the £1bn mark and now accounts for £1 in every £6 spent on digital advertising, according to figures from the Internet Advertising Bureau.

 

Bullish ZenithOptimedia lifts 2014 global ad forecast for third time 2

Global advertising expenditure is growing faster than previously expected, fuelled by improvements in economies, the spread of programmatic buying, and the rapid rise of mobile advertising, according to ZenithOptimedia.

 

UK mobile spend tipped to rise 90% and overtake newspapers in 2014 1

Mobile adspend in the UK is expected to rise 90% this year to hit around £2.26 billion, placing it ahead of advertising being placed in print newspapers, according to a report.

 
 

TV adspend

ITV revenue rises 2% to £585m after ad boost

ITV has reported revenues of £585 million in the first three months of 2014, up 2 per cent year on year, driven by TV spot, pay and digital revenues.

 

Channel 4 narrows loss to £16m despite revenue decline

Channel 4 narrowed its deficit to £16 million, down 41 per cent year on year, despite overall revenue declining by two per cent.

 

Disney becomes third biggest media company after News Corp split

Disney is now the third biggest media company in the world, according to ZenithOptimedia, after overtaking News Corporation, which split into two separate operations in June last year.

 
 

New business leagues

Creative business rankings

18 July 2014: Havas Worldwide London is a new entry after winning EDF, while DLKW Lowe scoops Calor.

 

Media business rankings

18 July 2014: Vizeum joins the table after landing Camelot.

 
 

League tables

The top 40 Tech consultancies

The technology PR sector continues to grow as it adapts to changing requirements from clients. Lynsey Barber looks at the best performing tech agencies' fortunes last year.

 

The top 50 digital agencies

As the market matures, clients are investing increasingly in digital PR, but demanding more for their money. Kate Magee looks at the fortunes of the best performing agencies last year.

 

Top 30 regional agencies 2013

Gratterpalm remains number one in the top 30 regional agencies 2013, ranked by Nielsen.

 

Top 50 media agencies 2013

MediaCom holds on to the top spot in the top 50 media agencies, ranked by Nielsen.

 
 

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