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Adspend news

Ambitious Twitter aims to double ad revenue

The UK unit is thought to be targeting £95 million in adspend this year as it hones its commercial offering.

 

Bellwether points to adspend boost

Confidence among UK marketers remained high in the fourth quarter of 2013, according to the latest IPA Bellwether Report, with a net balance of 11 per cent of companies increasing their advertising budgets during the last three months of 2013.

 

Mobile ad spend will exceed £1bn this year

UK mobile advertising spend will break the £1bn mark this year after a 126% year-on-year increase, according to predictions from eMarketer.

 

No Olympic blues for outdoor, as sector grows 2% in 2013

Ongoing investment in digital outdoor sites has helped the sector to build on the highs of the London 2012 Olympics and achieve unexpected growth of 2% in 2013.

 

UK adspend to reach £13.9bn in 2013, topping 2007 peak

UK adspend is now predicted to increase by seven per cent in 2013 and top its pre-recession peak in 2007, according to WPP's Group M, which has doubled its growth forecast.

 
 

TV adspend

ITV forecasts ad revenue growth

ITV has forecast its spot ad revenue will rise 5-6 per cent year on year in the four months to April as it prepares to launch ITV Encore and ITVBe.

 

More evidence of strong TV spend in second half of 2013

The unexpected revival and boom in television advertising in the second half of 2013 has been supported by new forecasts from ZenithOptimedia today.

 

BT Sport and 4G prompt hike in UK adspend prediction

BT and BSkyB's pay-TV marketing war has prompted ZenithOptimedia to upgrade its UK TV adspend forecast to 2.9 per cent year-on-year growth for 2013, after predicting a flat market as recently as June.

 
 

New business leagues

Media business rankings

18 April 2014: MEC enters the league at number one after winning BGL Group.

 

Creative business rankings

11 April 2014: No changes in this week's table, with WCRS remaining at the top.

 
 

League tables

The top 40 Tech consultancies

The technology PR sector continues to grow as it adapts to changing requirements from clients. Lynsey Barber looks at the best performing tech agencies' fortunes last year.

 

The top 50 digital agencies

As the market matures, clients are investing increasingly in digital PR, but demanding more for their money. Kate Magee looks at the fortunes of the best performing agencies last year.

 

Top 30 regional agencies 2013

Gratterpalm remains number one in the top 30 regional agencies 2013, ranked by Nielsen.

 

Top 50 media agencies 2013

MediaCom holds on to the top spot in the top 50 media agencies, ranked by Nielsen.

 
 

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