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Why 2014 won't be the year of mobile advertising 1

It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.

 

Facebook Q2 profits rocket to $791m thanks to surge in mobile revenues

Facebook has reported a year-on-year profit hike of 138% to $791m (£464m) in its second quarter, driven by a 67% surge in ad revenues to $2.68bn, with 62% of that accounted for by mobile advertising.

 

Industry boosted by rising adspend

Main media advertising and internet marketing are driving the continued rise in marketing budgets, according to the latest IPA Bellwether Report.

 

UK ad forecast raised after strong Q1 for radio and TV

The Advertising Association has revised its annual forecast for the UK ad market upwards on the back of strong TV and radio advertising in Q1 2014, in the latest AA/Warc Expenditure Report.

 

Mobile to rocket to 40% of UK adspend by 2018 2

UK mobile adspend is set to double this year to £2 billion and will represent 39.1 per cent of total adspend by 2018, according to research from eMarketer.

 

Radio Q1 ad figures show strongest increase in six years

Radio ad revenue increased by 3.5 per cent year on year in the UK in the first three months of 2014, according to figures from the Radio Advertising Bureau.

 

UK adspend to hit £20bn for first time in 2015 1

UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015, according to annual figures released by the Advertising Association and Warc.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend

BskyB was the UK's biggest advertising spender in 2013, splashing out £87m more than the next advertiser, FMCG giant Procter & Gamble, according to Nielsen's ranking of the UK's top 100 brands.

 
 

New business leagues

Media business rankings

17 October: The league remains the same this week.

 

Creative business rankings

17 October 2014: Adam & Eve/DDB climbs up to number two after landing McCain Foods.

 
 

League tables

The top 40 Tech consultancies

The technology PR sector continues to grow as it adapts to changing requirements from clients. Lynsey Barber looks at the best performing tech agencies' fortunes last year.

 

The top 50 digital agencies

As the market matures, clients are investing increasingly in digital PR, but demanding more for their money. Kate Magee looks at the fortunes of the best performing agencies last year.

 

Top 30 regional agencies 2013

Gratterpalm remains number one in the top 30 regional agencies 2013, ranked by Nielsen.

 

Top 50 media agencies 2013

MediaCom holds on to the top spot in the top 50 media agencies, ranked by Nielsen.

 
 

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FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

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