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Diageo

 

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Diageo pitch activity

Guinness hands global digital task to BBDO and Iris London

Guinness has consolidated its global digital business into BBDO and Iris London.

 

Droga5 Europe wins Cîroc brief

Diageo has appointed Droga5 Europe to its advertising account for Cîroc, the luxury vodka brand fronted by the rapper Sean Combs in the US.

 

Guinness calls global pitch after splitting with Saatchis

Guinness, the Diageo-owned stout brand, is looking for an agency to work on its global creative account after parting company with Saatchi & Saatchi.

 

Guinness calls global advertising review as it parts with Saatchis

Guinness, the Diageo-owned stout brand, is holding a pitch for an agency to work on its global advertising account, after ending its relationship with Saatchi & Saatchi.

 

Diageo David Beckham whisky account goes to Adam&Eve/DDB

Adam&Eve/DDB has won the global advertising account for the launch of Haig Club, a Scotch whisky that Diageo has created in partnership with David Beckham and Simon Fuller.

 

Diageo reviews direct and e-CRM account

Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.

 

BBDO scoops Guinness in Africa from Saatchis

Guinness has expanded its relationship with the BBDO to the key African market, moving the continent's creative account from the incumbent Saatchi & Saatchi South Africa.

 

Pitch update: British Airways shortlist and GPS provisional roster

British Airways is believed to have shortlisted Mother, Grey London and SapientNitro to pitch against the incumbents, Bartle Bogle Hegarty and Ogilvy, for its ad account. The airline will hold further meetings with the successful agencies next week....

 

Schweppes moves UK creative from W&K to Publicis

The Coca-Cola Company has moved the UK creative account for Schweppes from Wieden & Kennedy to Publicis London.

 

Pitch update: Government's teacher recruitment campaign

News and updates on pitches including the Government's teacher recruitment drive, Republic of Turkey's culture and tourism brief and Diageo's Guinness account in Africa.

 

Hometown lands global Cîroc brief

Hometown London has picked up an international brief to handle the advertising for the Diageo vodka brand Cîroc ahead of a marketing push.

 

ODD wins Siemens Home Appliances account

Siemens Home Appliances has appointed ODD as its lead creative agency in the UK after a four way pitch, replacing Purplefrog.

 

JWT on alert as Diageo calls global Smirnoff review

Diageo has called a review of its global Smirnoff advertising account, held by JWT.

 

Diageo launches Cîroc vodka pitch

Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc.

 

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

 

Diageo hands Ketel One account to 180 Amsterdam

Diageo has hired 180 Amsterdam to handle the international advertising for its Ketel One vodka brand after a pitch.

 

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

 

Ketel One in search for creative agency

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.

 

Crayon nets Grant's global digital task

Grant's, the William Grant & Sons-owned whisky brand, has appointed Crayon London to its global digital and social media account.

 

Schweppes calls ad review

Schweppes, the Coca-Cola-owned soft drinks and mixer brand, is talking to agencies about its £4 million advertising account.

 
 

Diageo marketing activity

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 

AnalogFolk hires Chris Worsley to lead client services

AnalogFolk London has hired Work Club's Chris Worsley as client services director.

 

Jude Law stars in Johnnie Walker Blue Label film

Jude Law, the British film actor, is to star in a short film to promote the Diageo whisky brand Johnnie Walker Blue Label.

 

Fetch hires first creative director

Fetch, the mobile agency, has hired Paul-Eric Lefebvre as its first creative director for its London office.

 

Failure to award Grand Prix in Branded Content sparks controversy

The Branded Content and Entertainment jury failed to award a Grand Prix at last week's Cannes Lions, despite handing out 11 gold Lions.

 

UK wins five golds in Film Craft Lions

UK agencies walked away with 17 Film Craft Lions, including five golds, five silvers and seven bronzes at this year's Cannes Lions, more than half the 30 awards they were shortlisted for.

 

UK second-highest shortlisted in Film Lions category

UK agencies have a total of 31 shortlisted entries in the Film Lions category at this year's Cannes festival, the second-highest total after the USA.

 

Guinness ad accounts for 17% of UK shortlist entries for Film Craft Lions

Abbott Mead Vickers BBDO has racked up nearly 20 per cent of the UK shortlisted entries for its Guinness ad, in this year's Film Craft Lion category.

 

TMW opens agency with Nelson Bostock

TMW, the Creston-owned digital and direct agency, is partnering with its sister PR shop Nelson Bostock to create a strengthened standalone digital and social offer.

 

Brand Republic Digital Awards shortlist revealed

The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Profero snapped up by Interpublic and rolled into Lowe and Partners

Interpublic's Lowe and Partners has acquired the digital network Profero for an undisclosed sum, to create a new agency Lowe Profero.

 

Guinness makes stars of Congolese fashion cult in TV campaign

Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its 'Made of More' campaign.

 

New year's resolution: learn to code in 2014

Ahead of making your new year's resolutions, Campaign offers a suggestion: 2014 is the year you should learn to code.

 

Baileys introduces Chocolat Luxe with £10m European push

Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolat Luxe drink.

 
 

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FROM THE BLOGS

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