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Diageo pitch activity

Diageo reviews direct and e-CRM account

Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.

 

BBDO scoops Guinness in Africa from Saatchis

Guinness has expanded its relationship with the BBDO to the key African market, moving the continent's creative account from the incumbent Saatchi & Saatchi South Africa.

 

Pitch update: British Airways shortlist and GPS provisional roster

British Airways is believed to have shortlisted Mother, Grey London and SapientNitro to pitch against the incumbents, Bartle Bogle Hegarty and Ogilvy, for its ad account. The airline will hold further meetings with the successful agencies next week....

 

Schweppes moves UK creative from W&K to Publicis

The Coca-Cola Company has moved the UK creative account for Schweppes from Wieden & Kennedy to Publicis London.

 

Pitch update: Government's teacher recruitment campaign

News and updates on pitches including the Government's teacher recruitment drive, Republic of Turkey's culture and tourism brief and Diageo's Guinness account in Africa.

 

Hometown lands global Cîroc brief

Hometown London has picked up an international brief to handle the advertising for the Diageo vodka brand Cîroc ahead of a marketing push.

 

ODD wins Siemens Home Appliances account

Siemens Home Appliances has appointed ODD as its lead creative agency in the UK after a four way pitch, replacing Purplefrog.

 

JWT on alert as Diageo calls global Smirnoff review

Diageo has called a review of its global Smirnoff advertising account, held by JWT.

 

Diageo launches Cîroc vodka pitch

Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc.

 

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

 

Diageo hands Ketel One account to 180 Amsterdam

Diageo has hired 180 Amsterdam to handle the international advertising for its Ketel One vodka brand after a pitch.

 

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

 

Ketel One in search for creative agency

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.

 

Crayon nets Grant's global digital task

Grant's, the William Grant & Sons-owned whisky brand, has appointed Crayon London to its global digital and social media account.

 

Schweppes calls ad review

Schweppes, the Coca-Cola-owned soft drinks and mixer brand, is talking to agencies about its £4 million advertising account.

 

VCCP wins pitch for Diageo cocktails

Diageo has appointed VCCP to handle the advertising work for its range of ready-mixed cocktails.

 

Dare wins double brief from Diageo

Diageo has appointed Dare to handle UK digital advertising on its Baileys brand alongside a second brief to work on the UK advertising for its premixed spirits in cans.

 

Agencies line up for Baileys digital account

Baileys, the Diageo liqueur brand, is reviewing its UK digital advertising account, currently held by Chemistry.

 

Diageo kicks-off pan-Euro cocktail review

Diageo is looking for an agency to handle the pan-European advertising for its range of ready-made cocktails.

 

Diageo looks to add social media skills to its roster

Diageo is searching for agencies with social media capabilities to its advertising roster.

 
 

Diageo marketing activity

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Profero snapped up by Interpublic and rolled into Lowe and Partners

Interpublic's Lowe and Partners has acquired the digital network Profero for an undisclosed sum, to create a new agency Lowe Profero.

 

Guinness makes stars of Congolese fashion cult in TV campaign

Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its 'Made of More' campaign.

 

New year's resolution: learn to code in 2014

Ahead of making your new year's resolutions, Campaign offers a suggestion: 2014 is the year you should learn to code.

 

Baileys introduces Chocolat Luxe with £10m European push

Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolat Luxe drink.

 

Lowe Open appoints AKQA's Garwood as digital project director

DLKW Lowe's Lowe Open has appointed associate production director at AKQA Will Garwood as digital project director.

 

INFLUENCE

A client recently remarked to us that most of his working life (and seemingly that of many of his peers) was lived in a state of perpetual low-level anxiety, punctuated by moments of extreme stress. While we sincerely hope this is not some dystopian ...

 

TMW appoints Sean Bond to lead shopper division

TMW has appointed Sean Bond to the new role of director of shopper marketing to lead and grow the company's dedicated shopper division, TMW Shopper.

 

Campaign's most viewed: Beckham's Sky ad is big draw

David Beckham's ad for BSkyB's Sky Sports was among the most-viewed content on Campaign this week.

 

CANNES 2013: Grey London heads 38 UK Film Craft nominations

Sixteen UK agencies and production houses have bagged 38 Film Craft Lions nominations between them, topping last year's 30 shortlisted entries from nine agencies.

 

Mr Porter hosts Gentleman's Guide to Whisky activity

Mr Porter, the online menswear portal, is hosting a digital campaign that offers tips and advice about how best to enjoy and serve whisky, for Diageo's Alexander & James, the premium drinks online retailer.

 

CANNES 2013: Without brands Facebook would not exist, says Carolyn Everson

Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.

 

CANNES 2013: BBH London leads UK Promo & Activation winners

BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).

 

Is Blippar TV more than a gimmick?

Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.

 

Facebook set to launch video ads

Facebook is launching video advertising in its newsfeed in July, in an effort to capture some of the growing online video and television ad markets that are worth billions of pounds globally.

 
 

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