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Diageo pitch activity

Johnnie Walker hires Anomaly to global creative account

Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.

 

Whyte & Mackay kicks off hunt for ad agency

Whyte & Mackay is on the hunt for an advertising agency for its eponymous whisky brand, after becoming part of the Philippine drinks company Emperador.

 

Hovis plots creative rethink

Hovis, the bakery brand owned by Premier Foods and The Gores Group, has kicked off talks with agencies over its advertising account.

 

Guinness hands global digital task to BBDO and Iris London

Guinness has consolidated its global digital business into BBDO and Iris London.

 

Droga5 Europe wins Cîroc brief

Diageo has appointed Droga5 Europe to its advertising account for Cîroc, the luxury vodka brand fronted by the rapper Sean Combs in the US.

 

Guinness calls global pitch after splitting with Saatchis

Guinness, the Diageo-owned stout brand, is looking for an agency to work on its global creative account after parting company with Saatchi & Saatchi.

 

Guinness calls global advertising review as it parts with Saatchis

Guinness, the Diageo-owned stout brand, is holding a pitch for an agency to work on its global advertising account, after ending its relationship with Saatchi & Saatchi.

 

Diageo David Beckham whisky account goes to Adam&Eve/DDB

Adam&Eve/DDB has won the global advertising account for the launch of Haig Club, a Scotch whisky that Diageo has created in partnership with David Beckham and Simon Fuller.

 

Diageo reviews direct and e-CRM account

Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.

 

BBDO scoops Guinness in Africa from Saatchis

Guinness has expanded its relationship with the BBDO to the key African market, moving the continent's creative account from the incumbent Saatchi & Saatchi South Africa.

 

Pitch update: British Airways shortlist and GPS provisional roster

British Airways is believed to have shortlisted Mother, Grey London and SapientNitro to pitch against the incumbents, Bartle Bogle Hegarty and Ogilvy, for its ad account. The airline will hold further meetings with the successful agencies next week....

 

Schweppes moves UK creative from W&K to Publicis

The Coca-Cola Company has moved the UK creative account for Schweppes from Wieden & Kennedy to Publicis London.

 

Pitch update: Government's teacher recruitment campaign

News and updates on pitches including the Government's teacher recruitment drive, Republic of Turkey's culture and tourism brief and Diageo's Guinness account in Africa.

 

Hometown lands global Cîroc brief

Hometown London has picked up an international brief to handle the advertising for the Diageo vodka brand Cîroc ahead of a marketing push.

 

ODD wins Siemens Home Appliances account

Siemens Home Appliances has appointed ODD as its lead creative agency in the UK after a four way pitch, replacing Purplefrog.

 

JWT on alert as Diageo calls global Smirnoff review

Diageo has called a review of its global Smirnoff advertising account, held by JWT.

 

Diageo launches Cîroc vodka pitch

Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc.

 

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

 

Diageo hands Ketel One account to 180 Amsterdam

Diageo has hired 180 Amsterdam to handle the international advertising for its Ketel One vodka brand after a pitch.

 

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

 
 

Diageo marketing activity

TfL fails to find New Year's Eve travel sponsor to replace Diageo

Transport for London has failed to find a brand to replace Diageo as the sponsor of its New Year's Eve travel promotion, which is just 16 days away.

 

Baileys launches 'toasting' digital campaign

Bailey's has released a digital campaign featuring Daisy Lowe to complement its new "here's to us" position.

 

Guardian Labs pilots real-time content marketing campaign with Diageo

Guardian Labs, the Guardian's in-house branded content division, has launched a pilot real-time content marketing campaign with Diageo for Baileys.

 

Watch: New Johnnie Walker global ad

Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies.

 

Haig Club launches David Beckham ad

Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

 

Ten things you need to know

Dentsu Aegis captures AB InBev Anheuser-Busch InBev, whose brands include Stella Artois, has consolidated its European media into Dentsu Aegis Network, led by Vizeum in the UK. Sorrell blasts Weisenburger exit Sir Martin Sorrell, the WPP chief ...

 

Johnnie Walker event represents a 'brave new world'

Johnnie Walker Blue Label's "symphony in blue" event represents a "brave new world" of branded entertainment, according to the television production and events staging company Done & Dusted.

 

Johnnie Walker launches campaign starring Jenson Button

Johnnie Walker has launched a film and digital push featuring Formula 1 driver, Jenson Button, to promote its retail partnership with Tesco.

 

Smirnoff Ice airs Africa campaign

Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

 

The 2014 Ryder Cup ads round up

With The 2014 Ryder Cup kicking off today to deafening cheers from the Gleneagles crowd in Scotland, Campaign takes a look at some of the tournament's ads.

 

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 

Smirnoff bids to rid nightclubs of pretension

Smirnoff, the Diageo-owned vodka brand, has unveiled a £15 million campaign across Europe.

 

Leo Burnett triumphs at Kinsale Shark Awards

Leo Burnett, M&C Saatchi, Publicis London were among the winners at this year's Kinsale Shark Awards.

 

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.

 

Mediacom and Carat lead shortlist for the 2014 PPA Advertising Awards

Mediacom, last year's Agency of the Year, has seven campaigns up for awards, and Carat has five campaigns shortlisted a total of six times.

 
 

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