Diageo

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Diageo hands Ketel One account to 180 Amsterdam

Diageo has hired 180 Amsterdam to handle the international advertising for its Ketel One vodka brand after a pitch.

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

Ketel One in search for creative agency

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.

Crayon nets Grant's global digital task

Grant's, the William Grant & Sons-owned whisky brand, has appointed Crayon London to its global digital and social media account.

Schweppes calls ad review

Schweppes, the Coca-Cola-owned soft drinks and mixer brand, is talking to agencies about its £4 million advertising account.

VCCP wins pitch for Diageo cocktails

Diageo has appointed VCCP to handle the advertising work for its range of ready-mixed cocktails.

Dare wins double brief from Diageo

Diageo has appointed Dare to handle UK digital advertising on its Baileys brand alongside a second brief to work on the UK advertising for its premixed spirits in cans.

Agencies line up for Baileys digital account

Baileys, the Diageo liqueur brand, is reviewing its UK digital advertising account, currently held by Chemistry.

Diageo kicks-off pan-Euro cocktail review

Diageo is looking for an agency to handle the pan-European advertising for its range of ready-made cocktails.

Diageo looks to add social media skills to its roster

Diageo is searching for agencies with social media capabilities to its advertising roster.

Hasbro appoints Initiative to US media business

Initiative has been appointed to handle toy giant Hasbro's US media business, worth an estimated £93m ($150m).

TMW wins Pimm's digital account

Diageo brand Pimm's has appointed Tullo Marshall Warren (TMW) to handle its digital account after a competitive pitch.

Red Stripe calls ad pitch

Red Stripe, the Diageo-owned beer brand, is holding a pitch for its UK advertising account.

Adam & Eve wins £3m brief to promote Diageo brands

Adam & Eve has consolidated its position on the Diageo roster with an estimated £3 million brief to run a through-the-line multi-brand campaign across its spirits portfolio ahead of Christmas.

Diageo hands Guinness' CRM brief to TMW

Diageo has appointed Tullo Marshall Warren to handle the Guinness relationship marketing and digital engagement account.

Chemistry lands Baileys business

Diageo has consolidated the global digital advertising for its liqueur brand Baileys into Chemistry.

Jose Cuervo hires Albion to global account as it plots revamp

Jose Cuervo International has hired agency Albion to develop a cross-platform marketing strategy that could herald a shift from its 'party' image.

Baileys hands £40m account to BBH

Baileys has appointed Bartle Bogle Hegarty (BBH) to handle its £40m global advertising account.

Bailey's hands £40m account to BBH as part of marketing shake-up

Bailey's has appointed Bartle Bogle Hegarty (BBH) to handle its £40m global advertising account as part of a shake-up of its global marketing strategy.

Phones4U top marketer Trevor Cairns moves agency side

Trevor Cairns, Phones4U's director of marketing, is leaving the company after just six months in the role to join creative agency Love.

Is Blippar TV more than a gimmick?

Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.

Diageo appoints marketer Ivan Menezes as chief executive

Smirnoff and Guinness-maker Diageo has appointed marketer Ivan Menezes as its new chief executive, replacing Paul Walsh who is standing down after 13 years.

Facebook set to launch video ads

Facebook is launching video advertising in its newsfeed in July, in an effort to capture some of the growing online video and television ad markets that are worth billions of pounds globally.

Facebook set to launch video ads

Facebook is launching video advertising in its newsfeed in July, in an effort to capture some of the growing online video and television ad markets that are worth billions of pounds globally.

Nissan global marketing chief demands more 'science' and less 'glorified art'

Nissan's global marketing chief Andy Palmer has plans to adopt a more "scientific" approach to the brand's marketing, writes Alex Brownsell.

Talisker creates 'world's first interactive storm'

Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.

Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team, Looby works to create global assets that resonate locally, ...

Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council

Some of the UK's leading marketers have joined together to form the IPA's new Client Council, with a drive to help the ad industry adapt to a new era of commercial creativity.

The World's Leading Independent Agencies 2013: Ideal

Brands need more than branding - they need a reputation, and to deliver this you need people who are not too attached to agency orthodoxy.

Why the cold war over 'copycat' branding may be set to heat up

The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.

"Decoded" by Phil Barden

Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".

AKQA, Mindshare and TMW lead Rev Awards shortlist

AKQA, Mindshare Media and Tullo Marshall Warren lead the roll call of shortlisted agencies ahead of this year's Rev Awards.

Sector Insight (interactive): sugar confectionery and gum

Escalating raw-material costs have driven price hikes and an increase in value sales.

Beer industry hails the Chancellor as 'toast of Britain's pubs'

The alcohol industry has reacted with diverging views to today's decision by George Osborne, the Chancellor of the Exchequer, to scrap the beer duty escalator, but offer no such breaks for the wine and spirits industry.