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Digital agency news & analysis

 

Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.

 

Cheil most shortlisted in 25th MAA Best Awards

Cheil is leading the nominations in the Marketing Agencies Association's Best Awards 2015 shortlist with 11 chances to take home a prize.

 

BA reviews global digital ad account

British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert.

 

The year ahead for mobile

More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.

 

We Are Social expands to San Francisco

We Are Social has opened a second US office in San Francisco, with retailer Old Navy as its founding client.

 

US regulatory delays force Publicis Groupe to wait on Sapient deal

Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7bn offer for a third time, blaming the need for additional time to deal with US regulatory requirements.

 

Digital leaders respond to Richard Costa D'sa's 2015 predictions

In Campaign last week Richard Costa D'sa, the managing director at Jam, made his predictions for digital agencies in 2015. Campaign put his thoughts to four leaders at other digital shops.

 

CES 2015: As marketers, it's time to take self-driving cars seriously

The show put on this year at CES has been encouraging so far, writes Ramzi Yakob, senior strategist at digital agency TH_NK.

 

Havas partners Universal Music Group to offer insight on music fans

Record label Universal Music Group has partnered with ad group Havas to share data to create new marketing opportunities for clients.

 

Google launches 2014 Zeitgeist video

Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.

 

Kia appoints SapientNitro to handle digital across Europe

Kia Motors Europe has appointed SapientNitro to be its lead European digital agency.

 

Amazon Appstore UK searches for digital agency

Amazon is looking for an agency to handle the social media and digital marketing for its Appstore in the UK.

 

Grant Thornton appoints Possible as global digital agency

Grant Thornton, the accounting and business advisory company, has appointed Possible as its global digital agency.

 

Publicis Groupe integrates Nurun into Publicis Worldwide and Razorfish

Publicis Groupe is dividing and integrating its newly acquired digital and design agency Nurun into both Publicis Worldwide and Razorfish Global.

 

DigitasLBi is on hunt for new media leader as Ling exits

Ed Ling is leaving his dual role as chief media officer and UK media director at DigitasLBi at the start of 2015.

 

TH_NK hires AKQA's Jason Warnes as MD

AKQA's managing director and global head of talent, Jason Warnes, is leaving the agency after 15 years to join the digital agency TH_NK as managing director.

 

Samaritans pulls Twitter app after barrage of complaints

Samaritans has pulled a Twitter app that monitors social media posts for people in distress after a barrage of complaints and concerns.

 

Havas Media's Paul Frampton: Agencies need 'healthy paranoia' about Google and Facebook

Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media.

 

Peter Scott leaves Engine

Peter Scott, the vice chairman of Engine Group, the owner of ad agency WCRS and digital agency Jam, is leaving the company.

 

Publicis Groupe will continue to make acquisitions following Sapient deal

Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions.

 
 

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