Digital agency news & analysis
Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.
Cheil is leading the nominations in the Marketing Agencies Association's Best Awards 2015 shortlist with 11 chances to take home a prize.
British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert.
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
We Are Social has opened a second US office in San Francisco, with retailer Old Navy as its founding client.
Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7bn offer for a third time, blaming the need for additional time to deal with US regulatory requirements.
In Campaign last week Richard Costa D'sa, the managing director at Jam, made his predictions for digital agencies in 2015. Campaign put his thoughts to four leaders at other digital shops.
The show put on this year at CES has been encouraging so far, writes Ramzi Yakob, senior strategist at digital agency TH_NK.
Record label Universal Music Group has partnered with ad group Havas to share data to create new marketing opportunities for clients.
Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.
Kia Motors Europe has appointed SapientNitro to be its lead European digital agency.
Amazon is looking for an agency to handle the social media and digital marketing for its Appstore in the UK.
Grant Thornton, the accounting and business advisory company, has appointed Possible as its global digital agency.
Publicis Groupe is dividing and integrating its newly acquired digital and design agency Nurun into both Publicis Worldwide and Razorfish Global.
Ed Ling is leaving his dual role as chief media officer and UK media director at DigitasLBi at the start of 2015.
AKQA's managing director and global head of talent, Jason Warnes, is leaving the agency after 15 years to join the digital agency TH_NK as managing director.
Samaritans has pulled a Twitter app that monitors social media posts for people in distress after a barrage of complaints and concerns.
Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media.
Peter Scott, the vice chairman of Engine Group, the owner of ad agency WCRS and digital agency Jam, is leaving the company.
Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions.
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