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Digital agency news & analysis

 

Critical Mass hires Sacha Reeb as ECD

Critical Mass has appointed Huge's group creative director Sacha Reeb as its executive creative director, replacing Alistair Campbell.

 

Delaney and Lund back real-time creative company

Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.

 

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

 

Danone appoints Possible to global Activia account

Danone has appointed Possible UK to be its global digital agency for its Activia yogurt brand.

 

Top Shop/Twitter and Women's Aid top Ocean's Art of Outdoor awards

Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.

 

Holler appoints new creative director

Holler, part of the Leo Burnett Group, has appointed Joel Lim, an associate creative director at Jam, to the role of creative director.

 

Triumph launches Magic Wire bra with Twitter search for women's niggles

Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.

 

Social Media Week: what social media has taught us

John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in the past 10 years.

 

WPP strikes strategic deal with AppNexus

WPP has signed a strategic deal with the ad tech company AppNexus.

 

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

 

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 

Zone wins rehab brief

Priory Group, which is known for its upscale rehab facilities, has appointed Zone to look after its digital strategy.

 

Webinar: How to build teams that drive innovation

Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...

 

Learning the hard way

The merger between one of the UK's most innovative digital agencies and one of its best creative shops did not go quite according to plan.

 

Havas confirms King's Cross move

Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after signing a deal for 3 Pancras Square.

 

Renault launches social Knight Rider campaign

Renault is launching its Trafic utility vehicle with a Knight Rider-themed brand campaign.

 

Havas UK revenue climbs 22% in Q2

Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.

 

Syfy hires Lowe and Partners for brand campaign

Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.

 

Save The Children seeks agency for 'digital transformation'

Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.

 

Are shops adapting quickly to digital?

Feeling tired? It s probably because you are spending more time using your tech devices than sleeping. At least that s what a survey from Ofcom suggests. It found that adults spend an average of eight hours and 41 minutes a day texting, talking, typi...

 
 

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FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

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