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Digital agency news & analysis

 

Grant Thornton appoints Possible as global digital agency

Grant Thornton, the accounting and business advisory company, has appointed Possible as its global digital agency.

 

Publicis Groupe integrates Nurun into Publicis Worldwide and Razorfish

Publicis Groupe is dividing and integrating its newly acquired digital and design agency Nurun into both Publicis Worldwide and Razorfish Global.

 

DigitasLBi is on hunt for new media leader as Ling exits

Ed Ling is leaving his dual role as chief media officer and UK media director at DigitasLBi at the start of 2015.

 

TH_NK hires AKQA's Jason Warnes as MD

AKQA's managing director and global head of talent, Jason Warnes, is leaving the agency after 15 years to join the digital agency TH_NK as managing director.

 

Samaritans pulls Twitter app after barrage of complaints

Samaritans has pulled a Twitter app that monitors social media posts for people in distress after a barrage of complaints and concerns.

 

Havas Media's Paul Frampton: Agencies need 'healthy paranoia' about Google and Facebook

Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media.

 

Peter Scott leaves Engine

Peter Scott, the vice chairman of Engine Group, the owner of ad agency WCRS and digital agency Jam, is leaving the company.

 

Publicis Groupe will continue to make acquisitions following Sapient deal

Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions.

 

Critical Mass hires Sacha Reeb as ECD

Critical Mass has appointed Huge's group creative director Sacha Reeb as its executive creative director, replacing Alistair Campbell.

 

Delaney and Lund back real-time creative company

Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.

 

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

 

Danone appoints Possible to global Activia account

Danone has appointed Possible UK to be its global digital agency for its Activia yogurt brand.

 

Top Shop/Twitter and Women's Aid top Ocean's Art of Outdoor awards

Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.

 

Holler appoints new creative director

Holler, part of the Leo Burnett Group, has appointed Joel Lim, an associate creative director at Jam, to the role of creative director.

 

Triumph launches Magic Wire bra with Twitter search for women's niggles

Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.

 

Social Media Week: what social media has taught us

John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in the past 10 years.

 

WPP strikes strategic deal with AppNexus

WPP has signed a strategic deal with the ad tech company AppNexus.

 

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

 

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 

Zone wins rehab brief

Priory Group, which is known for its upscale rehab facilities, has appointed Zone to look after its digital strategy.

 
 

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