Digital agency news & analysis
DigitasLBi and Razorfish, the Publicis-owned digital networks, have appointed international leaders.
Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.
Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.
EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.
Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.
C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.
Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.
SapientNitro has secured presenters including director James Cameron, designer Vivienne Westwood and chef Heston Blumenthal for its third annual Ideas Exchange event.
Zurich Insurance Group has awarded its global integrated advertising, media and digital account to Interpublic Group after a pitch.
Sainsbury's has kicked-off a review of its digital advertising account as it looks to build a roster of agencies.
Havas Media Group has acquired the marketing insight consultancy SCB Partners.
WPP has reported UK revenues rose by 11.9% to £318m in Q1, despite what the chief executive Martin Sorrell described as "hand-to-hand combat in the trenches" in the wider communications market.
R/GA London has hired the former managing partner of interactive marketing agency Possible Worldwide, Maggie Lonergan, to look after its global account with Unilever.
We Are Social, the social media agency, has won the global social media account for The Outnet, the discount fashion website owned by Net-a-Porter, after a pitch.
Omnicom, the owner of the BBDO and OMD networks, reported pre-tax profits of $331m (£216m) in the first quarter of 2013, down 0.8% year on year, despite revenue rising by almost 3%.
Nestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand's relationship with The Big Kick.
Unilever has developed a YouTube channel to promote deodorant brand, Rexona, known as Sure in the UK, as part of its global 'Do:More' campaign.
Profero has promoted Ross Jenkins, the managing director of its media division Performance in the UK, to the new position of global managing director of Performance Media.
William Hill, the bookies, has appointed the digital agency Mr. President to oversee its social media strategy without a pitch.
WPP's digital arm has expanded its investment in Miaozhen Systems, a Chinese digital advertising measurement company.
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