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Digital agency news & analysis

 

Jo Hagger joins The Lighthouse Company

Jo Hagger, the European vice-president of marketing at SapientNitro, is joining headhunting firm The Lighthouse Company as the head of technology and content search.

 

DigitasLBi and Razorfish appoint international leaders

DigitasLBi and Razorfish, the Publicis-owned digital networks, have appointed international leaders.

 

Shelter picks Chameleon as strategic partner for online giving

Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.

 

Helen Weisinger to leave EDC group marketing role

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.

 

EE adds Dare to agency roster to develop digital

EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.

 

LMFM challenges bakers to be Brave on World Baking Day

Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.

 

C&A appoints Razorfish to European digital account

C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.

 

Parcelforce Worldwide appoints Proximity to CRM account

Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.

 

Famous storytellers to speak at SapientNitro event

SapientNitro has secured presenters including director James Cameron, designer Vivienne Westwood and chef Heston Blumenthal for its third annual Ideas Exchange event.

 

Zurich hires IPG for creative, media and digital duties

Zurich Insurance Group has awarded its global integrated advertising, media and digital account to Interpublic Group after a pitch.

 

Sainsbury's calls digital advertising review

Sainsbury's has kicked-off a review of its digital advertising account as it looks to build a roster of agencies.

 

Havas Media acquires insight agency SCB Partners

Havas Media Group has acquired the marketing insight consultancy SCB Partners.

 

Sorrell says Q1 was 'hand-to-hand combat'

WPP has reported UK revenues rose by 11.9% to £318m in Q1, despite what the chief executive Martin Sorrell described as "hand-to-hand combat in the trenches" in the wider communications market.

 

R/GA brings in new partner for Unilever account

R/GA London has hired the former managing partner of interactive marketing agency Possible Worldwide, Maggie Lonergan, to look after its global account with Unilever.

 

The Outnet hires We Are Social for social media

We Are Social, the social media agency, has won the global social media account for The Outnet, the discount fashion website owned by Net-a-Porter, after a pitch.

 

Omnicom pre-tax profits down slightly to $331m

Omnicom, the owner of the BBDO and OMD networks, reported pre-tax profits of $331m (£216m) in the first quarter of 2013, down 0.8% year on year, despite revenue rising by almost 3%.

 

Nestle hires Iris for Kit Kat shopper marketing

Nestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand's relationship with The Big Kick.

 

R/GA London creates YouTube channel for Rexona

Unilever has developed a YouTube channel to promote deodorant brand, Rexona, known as Sure in the UK, as part of its global 'Do:More' campaign.

 

Profero promotes Ross Jenkins to global MD of media

Profero has promoted Ross Jenkins, the managing director of its media division Performance in the UK, to the new position of global managing director of Performance Media.

 

William Hill appoints Mr. President for social media

William Hill, the bookies, has appointed the digital agency Mr. President to oversee its social media strategy without a pitch.

 
 

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