Digital agency news & analysis
Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.
Reckitt Benckiser, the consumer goods giant, is holding a digital pitch covering 19 of its brands across Europe.
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".
iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.
Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.
NHS Blood and Transplant, the special health authority that supplies blood and organs to hospitals in England and North Wales, is looking to appoint a digital agency.
Dare has created Ryanair's first pan-European advertising campaign, as the budget airline seeks to soften its image among consumers.
Cheil UK has won the Fox's Biscuits digital and social media account, replacing incumbent Libertine, after a pitch for the business.
We Are Social has hired WDMP's creative team, Tom Bellamy and Alena Miklasova, the duo responsible for the latest Monarch Airlines campaign featuring Oculus Rift technology.
The National Trust has appointed Jam to handle its social media activity and build its online community following a competitive pitch process against unnamed agencies.
Nexus/H has rebranded as Southpaw to reflect a "challenger mind-set, and unorthodox approach and a desire to win", according to the agency.
Martin Sorrell, chief executive of WPP, has told an audience at Advertising Week that while the marketing group's "frienemies" change, Google is an "extremely smart" constant in the mix, and he is regularly told that its sales team is trying to "hang...
Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.
Bob Greenberg, the founder, chairman and chief executive of R/GA, is preparing to overhaul the structure of the New York office, as he commits to staying at the agency for five more years.
Gravity Road, the content agency, has hired Joanna Osborn, the content business director at Bartle Bogle Hegarty London, in the new role of head of creative services.
WPP has agreed to buy a majority stake in Cognifide, a digital technology consultancy with clients such as Skype and Virgin Media.
Havas made pre-tax profits of €199 million (£166.1 million) for 2013, up 2.6 per cent year on year.
Razorfish's executive creative director in London, Sean Chambers, is leaving the agency to produce an interactive documentary about the unemployed.
Cadbury has appointed Elvis to lead digital and social activity in the UK across its brand portfolio.
Greg Grimmer, a founder of HMDG (now Enter), has been appointed the global chief operating officer at Fetch, the independent mobile agency.
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