Digital agency news & analysis

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

Zone hires TBWA's Reng as technology director

Digital agency Zone has hired TBWA/Tequila Australia's technology and innovations director, Rob Reng, as technology director.

OgilvyOne names Annette King as EMEA chief executive

OgilvyOne has promoted its chief executive, Annette King, to UK chairman and chief executive of Europe, the Middle East and Africa.

My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.

Glue Isobar wins AkzoNobel DIY digital creative account

AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio of DIY products.

LBi wins pitch for Carlsberg digital

Carlsberg, the brewing group, has appointed LBi to handle its global digital account.

EDF hires AKQA as lead digital agency

EDF Energy has appointed AKQA as its lead digital advertising agency.

Boots kicks off pitch for digital business

Boots, the high-street retailer, is reviewing its digital advertising arrangements.

Agencies line up for HTC social media account

HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media as the brand ramps up its customer-focused activity.

Martin Sorrell's salary swells 56% in 2011 to £12.9m

Sir Martin Sorrell, chief executive of WPP, was paid £12.9m during 2011, an increase of 56% year on year after his basic pay rocketed 30% and a long-term incentive scheme paid out £5.6m.

Ogilvy & Mather captures TK Maxx digital advertising

TK Maxx has appointed Ogilvy & Mather to its digital advertising account.

RBS Group consolidates digital into M&C Saatchi

The Royal Bank of Scotland Group has consolidated its digital creative account for NatWest and its main consumer banking brands into its above-the-line agency, M&C Saatchi.

Agencies line up for LV= digital account

LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.

Isobar appoints Rooke and Huijbregts to leadership team

Communications agency Isobar has appointed Gavin Rooke and Marc Huijbregts to its London leadership team.

Sorrell bids to diversify WPP with tech launch

Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian IT company Infosys will keep it ahead of rivals and avoid the company becoming "an appendix of new media owners".

Ben Clapp takes top creative role at Profero

Profero London has appointed Ben Clapp as its executive creative director.

TMW boosts digital offer with Buat-Ménard hire

TMW, the digital and direct agency, has appointed its first technical director, Guillaume Buat-Ménard, to drive the agency's digital output.

Save the Children hires Steak to improve digital ROI

Save the Children UK has appointed digital agency Steak to improve its return on investment (ROI ) by managing display and pay-per-click (PPC) activity for fundraising, branding and emergency response.