Digital agency news & analysis
Pizza Express, the restaurant chain, has called a digital marketing review.
DLKW Lowe has launched a digital offering called Lowe Epic, with Burger King as its first client.
Activision Blizzard, the computer games company that publishes 'Call of Duty', is looking to appoint its first social media agency across Europe.
Nexus/H, the full-service agency, has been awarded the global digital account for Miller Genuine Draft, the lager brand distributed by SABMiller.
Advertising industry trade bodies have condemned a bid by the pharma giant GlaxoSmithKline to get its agencies to make "bonus" payments to remain on its roster.
Morrisons has hired Tribal Worldwide, London as its digital agency of record, ahead of the launch of its first e-commerce service next year.
Zone, the digital agency, has bought the Bristol-based consultancy Auros, boosting its technical capabilities.
Grey Possible, the digital division of Grey London, has hired Hypernaked's Bhavin Pabari and Matt Kemp from Poke, as senior digital strategist and digital strategist respectively.
DigitasLBi's Brick Lane offices entertained 1,800 #RaveCave ticket holders last Thursday for the agency's "best rave ever".
Rapp, the Omnicom data and direct marketing agency, has boosted its strategy department with three new hires, including the former Lida data planner Tina Christison.
Cancer Research UK has hired Dare to its digital roster following a competitive pitch process.
Niku Banaie, the former chief innovation officer at Isobar, has launched The Upside, a start-up designed to help brands such as Adidas and Giffgaff capitalise on changing digital communications.
Twitter's initial public offering (IPO) has been the most anticipated technology company flotation since Facebook and raises questions as to whether it will pursue new advertising revenues as aggressively.
Hypernaked has today been renamed as Naked Communications, returning to the original name of the agency set up in 2000.
Kingfisher, the Indian beer brand, has appointed Dare as its lead creative agency in the UK after a three-way pitch.
Pernod Ricard whisky brand Chivas Regal has appointed AnalogFolk to handle its global digital advertising account after a competitive pitch.
We Are Social has appointed Elie Adamson, a group account director at AKQA, as its London client services director, replacing Nicole Ghobrial who is relocating to We Are Social New York.
Google has brought its search technology to bus shelters and tube stations across London, in a bid to make residents and tourists lives a little easier.
CHI & Partners and its affiliates have formed a holding company called The&Partnership that is backed by WPP.
Engine has acquired Shanghai digital and social agency FlipScript, creating a micro network spanning the UK, US and China.
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