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Digital agency news & analysis

 

WPP strikes strategic deal with AppNexus

WPP has signed a strategic deal with the ad tech company AppNexus.

 

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

 

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 

Zone wins rehab brief

Priory Group, which is known for its upscale rehab facilities, has appointed Zone to look after its digital strategy.

 

Webinar: How to build teams that drive innovation

Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...

 

Learning the hard way

The merger between one of the UK's most innovative digital agencies and one of its best creative shops did not go quite according to plan.

 

Havas confirms King's Cross move

Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after signing a deal for 3 Pancras Square.

 

Renault launches social Knight Rider campaign

Renault is launching its Trafic utility vehicle with a Knight Rider-themed brand campaign.

 

Havas UK revenue climbs 22% in Q2

Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.

 

Syfy hires Lowe and Partners for brand campaign

Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.

 

Save The Children seeks agency for 'digital transformation'

Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.

 

Are shops adapting quickly to digital?

Feeling tired? It s probably because you are spending more time using your tech devices than sleeping. At least that s what a survey from Ofcom suggests. It found that adults spend an average of eight hours and 41 minutes a day texting, talking, typi...

 

Lake Capital rejects demands of Engine's rebel shareholders

Lake Capital, the private equity company set to buy Engine, has refused to improve its offer to ex-employee shareholders.

 

AnalogFolk hires Fame Razak as its first CTO

AnalogFolk has appointed Fame Razak, a technical director at Critical Mass, as its first chief technology officer to help bolster its technology offering.

 

Sean Thompson leaves Dare

Sean Thompson, the chief creative officer at Dare, is leaving the agency to pursue a career in film-making.

 

Kitcatt Nohr's Tracey Barber returns to Havas EHS as CMO

Havas EHS has hired Kitcatt Nohr's chief marketing officer, Tracey Barber, as its group chief marketing officer.

 

Record entries for Media Week Awards 2014: meet the judges

This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.

 

Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.

 

DigitasLBi boosts strategy team with McCann London hire

DigitasLBi has boosted its strategy team with the appointment of Harry Pugsley, a planning partner at McCann London, as creative strategy director.

 

Kameleon lands Sofaworks content brief

The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.

 
 

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