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Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa.

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Latest digital news

Mulberry ties with WeChat to get closer to Chinese consumers

The luxury leather brand has partnered with social media outfit Hot Pot Digital, its lead digital agency in China, to create a richer digital experience through the launch of a WeChat account.

 

Somersby cider recruits comedian Jake Yapp for series of humorous videos

Rubbish, plotless CGI movies, app updates, beige food and box-sets are the subjects of a series of video diatribes by '8 out of 10 Cats' comedian Jake Yapp, in a campaign for cider brand Somersby.

 

Mail Online ads up 49% to generate third of Daily Mail's ad revenues

Growth in digital ad revenues at Mail Online more than offset falls at the Daily Mail and Mail on Sunday newspapers in the last quarter, generating a third of the newsbrand's ad revenues at £15m.

 

Facebook Q2 profits rocket to $791m thanks to surge in mobile revenues

Facebook has reported a year-on-year profit hike of 138% to $791m (£464m) in its second quarter, driven by a 67% surge in ad revenues to $2.68bn, with 62% of that accounted for by mobile advertising.

 

Putting the creative heart back into digital advertising

In our rush to embrace and make sense of the new, we have let go of too many of the rules of the past, says Ben Wood, global president of iProspect.

 

Viral review: Our love affair with soppy ads is fuelling DTAC's emotional global hit

Social video expert Unruly reviews the latest viral by Thai mobile provider DTAC.

 

TalkTalk attracts 1.1m customers and joins Thinkbox

TalkTalk, the TV, broadband, mobile and home phone provider, has attracted 1.1 million customers to its pay-TV service, after adding 185,000 in its last quarter.

 

LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

 

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

 

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 

Shoestrings and heartstrings: Scottish independence

How the Let's Stay Together campaign came together by MT Rainey.

 

AOL UK goes fully programmatic

AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.

 

The first data World Cup: Why we knew Mario Balotelli would trend

Talk of having just experienced the first social World Cup is a misnomer, what we've really just seen is the first data World Cup, says Jeremy Pounder, client director at Mindshare.

 

Heineken attempts to interrupt New Yorkers' routine with mystery payphone caller

A payphone on the streets of New York rings and a passer-by tentatively picks it up. "Listen, I'm inviting you to come across the street," says the emotionless voice. "That's terrifying," the pedestrian answers, unknowingly turning down an invitation...

 

EE says sorry for deluging customers with Orange spam

EE has apologised for barraging its Orange customers with marketing texts, telling exasperated recipients that it is looking into a fix for the problem.

 

Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg Media has appointed former DMG Media and BBC Magazines leader Matt Teeman as its commercial director in Europe, Media East and Africa.

 

Benedict Cumberbatch's Sherlock helps BBC Worldwide return £173.8m to BBC

BBC Worldwide, the commercial arm of the BBC, generated sales of £1.04bn in the year to 31 March, propelled by the international licensing of top shows Sherlock, Top of the Lake and Doctor Who.

 

Yahoo eyes mobile ad revenue boost with Flurry acquisition

Yahoo has acquired app analytics company Flurry for an estimated $300m (£175m) as it steps ups plans to boost mobile advertising revenues.

 

World Cup ads prove appetite for ultra-short and long film content

Now the gold tickertape has settled after Super Mario scored big time and Lionel made a Messi of his golden chance, it's a good time to work out who won the battle of the brands in terms of digital customer engagement over the four weeks of Brasil, B...

 

Australian office OOH media company buys out ECNLive

Executive Channel International (ECI), the Australian out-of-home company, has entered the European market by acquiring the office digital display network ECNLive.

 
 

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