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Will Facebook's new ad format get a 'Like' from users?

Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.

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Take a look inside the Post Office's new 'Design Lab' concept

Post Office CMO Pete Markey tells Marketing that the 300-year-old organisation is planning to modernise its brand by "fusing digital with the in-branch experience".

 

Phones4u sends consumers to the 'future' with interactive video

Phones4u is promising to transport consumers into the "future" in its latest interactive video campaign.

 

Netflix obsessive Ricky Gervais fantasises himself into US dramas

TV "superfan" Ricky Gervais is so in love with US drama that he imagines himself appearing in various Netflix series, including 'Orange Is The New Black', where one of the inmates calls him an "ugly bearded lady-man".

 

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

 

IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

 

Facebook to crack down on 'clickbait' articles

Facebook is to downgrade "clickbait" articles that feature eye-catching headlines but poor-quality content.

 

Mountain Dew superhero rides seahorse in 15-second-per-episode 'mini mini-series'

An animated miniature superhero takes to the skies on the back of a real-life bottle rocket, is launched towards a kitchen ceiling by the handle of a toaster, rides a seahorse rodeo-style and snowboards on the ice surrounding seafood at a fishmonger ...

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

 

Users' personal details safe following PlayStation Network cyber attack, Sony claims

Sony has reassured gamers that their personal details were not hacked, after the technology firm's PlayStation Network was shut down for several hours as a result of a "distributed denial of service (DDoS)" cyber attack.

 

Save The Children seeks agency for 'digital transformation'

Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.

 

Macmillan defends hijacking Ice Bucket Challenge

Macmillan Cancer Support, the charity, has defended itself from accusations of "hijacking" the ALS Association's Ice Bucket Challenge craze, claiming it did not want to miss out on another social media phenomenon.

 

Uncle Ben's launches YouTube cooking show

Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.

 

Facebook likes don't count as property, says US court ruling

A US court has determined that Facebook users own their 'likes', not the pages they are liking.

 

Doctor Who fans allowed to pilot the Tardis with interactive YouTube game

To celebrate the return of Doctor Who, and the arrival of new lead actor Peter Capaldi, the BBC has launched an interactive game allowing users to pilot the Tardis.

 

Instagram appeals to brands with beefed-up ad analytics tools

Instagram has rolled out three tools that will allow brands to monitor their performance on its fledgling ad network.

 

Hottest virals: GoPro’s surfing pig rules the waves, plus Apple and Nike

The latest virals from GoPro, Apple and Nike.

 

McDonald's plots music scheme and mobile ordering in digital overhaul

McDonald's is set to launch a music and entertainment offering to customers, as it looks to expand its digital presence.

 

Viral review: Pinterest apes Apple with ad about its life-enhancing features

Social video experts Unruly reviews the latest viral from Pinterest

 
 

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