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Critical Mass hires Sacha Reeb as ECD

Critical Mass has appointed Huge's group creative director Sacha Reeb as its executive creative director, replacing Alistair Campbell.

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Waterstones and Airbnb tie up for competition inspired by man locked in bookstore

Inspired by the plight of the man who found himself trapped in a London Waterstones store overnight, the bookshop has teamed up with Airbnb for a competition to let 20 people spend the night in Waterstones on Piccadilly.

 

Diageo uses mobile tech for Haig Club and rolls out gold Baileys bottle for Christmas

Diageo is plotting a "dual screen" campaign for Haig Club that will send mobile ads to consumers when they are in the vicinity of outdoor posters.

 

Viral review: Chanel's film starring Gisele Bundchen is classy and fabulous

Social video experts Be On review the latest viral from Chanel

 

Why Generation Z needs a 'birds and the bees' chat about the digital world

Connected young people are losing touch with reality thanks to internet manipulation, says Dino Burbidge, director of technology and innovation, WCRS, who now knows who PewDiePie is.

 

Carluccio's hands digital account to Delete

Carluccio's, the Italian restaurant chain, has appointed Delete as its digital agency.

 

Firebox censured by ASA for causing offence with 'UNT' mug

Online gadget retailer Firebox.com has been reprimanded by the Advertising Standards Authority for advertising on its homepage a mug that appears to spell out the word "cunt".

 

Kids tell film crew about their superhero sightings for Save The Children ad

Children in developing countries tell a documentary crew they have seen flying superheroes who have brought water, medicine and food to alleviate the suffering in their lives, in a touching and gently humorous ad for Save The Children.

 

Four banking brands getting content marketing right

Banks are trying to restore their damaged reputations through the use of content marketing, says Shafqat Islam, chief executive, NewsCred.

 

Does dynamic pricing risk turning personalisation into discrimination?

Altering the price of a product based on the credentials of the consumer is already being tested and used in many areas of our everyday lives, but when does this personalisation turn into discrimination, asks Sal Thomas, creative planner, Blue Chip.

 

Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press has appointed the BBC marketer Terry McGrath to the newly created role of senior director of brand and product marketing.

 

'Sweetie' campaign leads to sex offence conviction

A man in Australia has become what is believed to be the first person convicted of sex offences as a result of the lauded "Sweetie" campaign.

 

Delaney and Lund back real-time creative company

Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.

 

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 

Nestle brings back 'last Rolo' strapline in YouTube film series

Nestle has revived the classic Rolo strapline, 'Do you love anyone enough to give them your last Rolo?' for a series of online films, as the brand seeks to target a "whole new generation" of consumers.

 

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 

Ballantine's takes liberties with truth in film charting fake history of the brand

Ballantine's brand extension into pickled eggs is just one of several fibs told in a fake history of the whisky label, in a 120-second YouTube spot for the Pernod Ricard brand.

 

Condé Nast to launch Ars Technica in UK

Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.

 

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

 

Bob Wootton: 7 things I learned at the Wired conference

Quantum technologies, biotech and hackers: ISBA's director of media and advertising, Bob Wootton, gives his key takeouts from last week's Wired conference.

 

Ikea syncs mobile content with TV ads for 'Wonderful Everyday' celebration of meal times

Ikea has launched the latest instalment in its 'Wonderful Everyday' advertising campaign, which includes a deal with ITV that synchronises mobile content with TV ads.

 
 

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