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Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

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Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

 

Coca-Cola: 'Don't approach bloggers with a fait accompli'

Brand should not approach bloggers with a "fait accompli" when reaching out to them, but should be open to co-creation and a more human approach, according to Coca-Cola GB head of media relations Sarah Tuke.

 

Oasis #springasmile digital campaign gets people doing good deeds

High street brand Oasis has launched a digital campaign that encourages people to do good deeds, as it promotes its Spring/Summer collection.

 

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Up Media, the publisher of Square Mile magazine, is moving into the music publishing market with Festival Baby, a new website for festival fans.

 

Facebook ad revenue leaps $1bn as it invests in targeting

Facebook's global advertising revenue grew 82 per cent year on year to $2.27 billion (£1.35 billion), in the first quarter of 2014, representing the platform's strongest advertising growth in nearly three years.

 

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

 

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

 

Post Office reviews advertising, DM and digital accounts

The Post Office is preparing to review its advertising, direct and digital accounts through the Crown Commercial Service, which has approached agencies on the Government's creative framework.

 

Isobar head of account management Tim Corcoran leaves for Brilliant Noise

Tim Corcoran, the head of account management at Isobar, will leave the agency at the end of this month and will not be replaced.

 

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

 

Nike lays-off hardware staff in move that casts doubt on future of FuelBand

Nike is laying off staff within its digital sports division that created the Nike+ FuelBand, raising questions about the future of the smart wristband that is often held up as the poster child of the wearable technology sector.

 

Video: Is there still money in content?

The boundaries between media owners, brands and platforms are continually being blurred.

 

Greenpeace says save the bees or humans will die

"Save the humans" reads a plaque held by a pair of bees stood on a pavement as a person walks past. The insects' banners show they are protesting on behalf of Greenbees.

 

What brands need to know about changes to VAT and online downloads in 2015

Changes to VAT coming in 2015 will impact across a brand's entire business, and companies need to wake up to the changes in online downloads and services before it's too late, says Ernst & Young's head of UK technology, media and telecommunications p...

 

Brand Republic Digital Awards shortlist revealed

The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.

 

Karmarama grabs Coppafeel! breast cancer charity account

CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account in 2010.

 

British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

 

Amnesty International burns candles to illuminate new hope

A man kneels, his head bowed, his hands pulled behind his back, shackled in chains, while a man presents his daughter for the world of prostitution, and a gun stands upright.

 

Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo

The latest viral ads from Pedigree, Oude Meester and Fruyo.

 

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

 
 

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