Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.More
Latest digital news
Nestle has revived the classic Rolo strapline, 'Do you love anyone enough to give them your last Rolo?' for a series of online films, as the brand seeks to target a "whole new generation" of consumers.
Ballantine's brand extension into pickled eggs is just one of several fibs told in a fake history of the whisky label, in a 120-second YouTube spot for the Pernod Ricard brand.
Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...
Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.
The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.
Quantum technologies, biotech and hackers: ISBA's director of media and advertising, Bob Wootton, gives his key takeouts from last week's Wired conference.
Ikea has launched the latest instalment in its 'Wonderful Everyday' advertising campaign, which includes a deal with ITV that synchronises mobile content with TV ads.
Price comparison sites Comparethemarket, uSwitch, Confused.com, GoCompare and Moneysupermarket are hiding the best energy deals from consumers, according to consumer group The Big Deal.
The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.
Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.
AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.
Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.
The websites of the UK's national newsbrands reported record traffic in September as people returned to work after one of the warmest summers on record to an agenda dominated by the Scottish Referendum, the Ebola scare, the return of football's Premi...
Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.
Guardian News and Media (GNM) and Telegraph Media Group (TMG) have formed a ground-breaking partnership to launch a combined version of the Audiences not Platforms cross-platform planning tool.
Steve Auckland, the newly appointed group chief executive of ESI Media, has hired Metro leader, Karen Wall, as executive director for the group behind the Independent, Evening Standard and London Live news brands.
John Lewis is placing digital innovation at the heart of its marketing agenda with a raft of initiatives designed to better integrate the on and offline worlds.
Missed this morning's sessions at #IABEngage or just want a recap? Nicola Kemp rounds-up the key themes from the conference so far.
Sir Martin Sorrell, the WPP chief executive, has hit out at the recent departure of Omnicom's chief financial officer, Randall Weisenburger, labelling the move "remarkable".
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.
From The Wall
by Paul Vallois, 20/10/2014
by Jon Davie, 20/10/2014
by Sarah Lawson Johnston, 17/10/2014
by David Turton, 17/10/2014
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