Latest digital news
Throughout March, Marketing is celebrating 25 years since Tim Berners-Lee submitted his World Wide Web proposal. Mark Lund, managing partner of Now and former COI chief executive, remembers the 'oligarchic" pre-internet world.
Peugeot has tied up with Facebook to launch a football-themed digital campaign called 'Kick it to Brazil', as it looks to capitalise on interest in this summer's World Cup.
Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.
Gas chimney characters flatulently expel fracked gas in a light-hearted film that attacks the British Gas involvement in the hotly debated fracking industry that has led to protests in Balcombe, West Sussex.
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
London & Partners, the promotional agency for London, has partnered with social enterprise The Trampery to launch a travel incubator this spring.
Iris and Cheil picked up the big awards at the Marketing Agencies Association's Best Awards last night, taking home Agency of the Year and the Grand Prix respectively.
Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.
OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.
Yolanda HB Halston from pioliang.com discusses the key take-aways from the recent debate at Big Questions Live.
Women should not be seen as a clichéd group who only care about the appearance of wearable technology, according to Sony smartwatch designer Tina Karjalainen.
As part of Marketing's series to mark 25 years since Tim Berners-Lee submitted his proposal for the World Wide Web, April Redmond, chief marketing officer of Kerry Foods and former senior Coke marketer, remembers how her boss once scoffed at the pote...
Belinda Parmar, chief executive of tech consultancy Lady Geek, believes that women will be the biggest market for wearable tech. However, until now, development has been focused more on the tech, less on the wearable.
Social video experts Unruly review the latest viral by Pepsi Max
Nissan has launched a social media campaign using Instagram, designed to build awareness and buzz surrounding the launch of its Juke model.
Getty Images has conceded ground in the fight against online infringement of its photos by opening its library of news, sports and entertainment images to people, free of charge.
Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.
Save The Children has launched a hard-hitting campaign designed to create empathy among the British public by following a girl's fight to survive in war-torn London.
Guy Wieynk, the vice-president, international, at AKQA, has quit the digital agency after 16 years.
Karma Communications Group is rebranding Grape Digital, the social media agency it bought last year, as Krowd.
From The Wall
by Andy Pearch, 07/03/2014
by Katie Poole, 06/03/2014
Goodbye, social media: it’s time for brands to reclaim control of their online presence External website
by Roland LaPlante, 06/03/2014
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