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Barclays Pingit app attracts 120,000 downloads in five days

Barclays' has revealed it has received over 120,000 downloads of its new mobile transactions app Pingit in the five days since it launched.

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Aegis to pay up to £228m to bulk up Isobar North America

Aegis has agreed to pay £79m upfront and a performance-related total sum of up to £228m to acquire 250-strong US digital agency Roundarch, which it will add to its Isobar network.

 

Omnicom helps Citroën launch online films for DS5

Citroën, the French car marque, has launched six online films starring the winners of a competition to be among the first people to drive the new Citroën DS5.

 

Vogue iPad app to go monthly in September

Vogue's iPad app is to go monthly in September as part of a raft of digital developments, including a focus on mobile optimisation, at upscale magazine publisher Condé Nast.

 

Currys owner enters movie-rental market

Dixons Retail, the electronics retail group that owns Currys, PC World and Dixons.co.uk, is launching a movie-rental service called Knowhow Movies, which has ambitious plans to take on LoveFilm, Netflix and BlinkBox.

 

Former men's mag execs launch digital lifestyle mag

Former FHM editor Anthony Noguera and other big names in the men's magazine sector have teamed up to launch an iPad-only lifestyle magazine called Industria, which is debuting with ads from Audi, American Express and Toyota.

 

Google bolsters finance site with real time LSE data

Google has signed a deal with the London Stock Exchange (LSE), which will allow ordinary investors real-time access to company share prices.

 

Dating site Zoosk seeks to attract couples

Zoosk, the online dating site, is revamping its strategy in an effort to cater for people who are already in relationships.

 

Nokia puts location-based services at heart of smartphone strategy 3

The mobile handset manufacturer, once the market leader, is pouring fresh investment into its marketing in a drive to gain a foothold in the smartphone market.

 

Marketing Cover Story: Have consumers had their fill of content?

RKCR/Y&R copywriter Adrian Lim, art director Steve Williams, and typographer Jason Hyde talk us through this week's (22 February) Marketing cover image

 

Unilever appoints R/GA to global deodorant brief

Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand (known as Sure in the UK).

 

IGN partners with Pearl & Dean for Mass Effect 3 campaign

Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a promotion for pre-orders for 'Mass Effect 3', the forthcoming game from Electronic Arts.

 

M&S brings discount Outlet offering online

Marks & Spencer is launching its Outlet format online as it attempts to attract internet bargain hunters to the brand.

 

RBS-branded rugby app converts 50,000 downloads

The free RBS 6 Nations Live Challenge app, designed to be used while watching the rugby tournament on TV, has been downloaded more than 50,000 times in almost three weeks.

 

Chip shop spoofs Beckham Bodywear ad

Soho-based chippy Golden Union is promoting National Chip Week with a spoof of the H&M advert starring David Beckham in his underpants.

 

Unilever adopts new global digital strategy for Sure

Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online at the heart of its marketing for the brand.

 

Initiative online head Schruers leaves for Essence 1

Head of online at Initiative David Schruers is leaving the company to take up the position of head of media at digital agency Essence.

 

Charity to run gender recognition outdoor ad

Plan UK, the global children's charity, is to use facial recognition technology on a digital outdoor screen to show different creative treatments to men and women, to raise awareness of the restrictions on girls' freedom in developing countries.

 

MPG Media Contacts appoints Darren Goldie to lead performance

MPG Media Contacts, the Havas Media agency, has appointed digital consultant Darren Goldie to the role of head of performance to lead a new multi-discipline digital team.

 

Topshop live streams Fashion Week shows via iPhone

Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its "fully transactional" iPhone app.

 

First Direct seeks customer dialogue with relaunched site

HSBC-owned bank First Direct has relaunched its customer website, as it moves to increase its online dialogue with consumers.

 
 

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