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Apps help Rashbass prepare for The Economist's first fall

The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is ...

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My Media Week: Alun Williams

This week, Alun Williams, group publishing director at Hearst-Rodale, anticipates the first edition of Women's Health to hit the newsstands, goes for a posh curry at The Red Fort, and admires David Beckham's (circulation) pulling power.

 

Social brands: Betfair turns to comedy writers for social media

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.

 

Red Bull to live stream supersonic skydive attempt 1

Red Bull is to live stream a daring attempt to stage a record-breaking skydive from the edge of space, on a dedicated website.

 

Oasis to sponsor ITV2's Celebrity Juice

Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show, 'Celebrity Juice'.

 

Foster's launches Facebook Timeline app

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.

 

Google releases Chrome for mobile

Google has launched a smartphone and tablet version of Chrome for Android devices, to boost the browser's growing popularity around the world.

 

Social brands: Unilever shifts focus from social media to word of mouth 3

Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.

 

Mirror Online relaunch offers closer integration with Facebook

Mirror Group Digital has revamped Mirror Online with a raft of additional editorial features and advertising opportunities including closer integration with Facebook, although the site has suffered early teething problems.

 

Yahoo's chairman and three directors quit the board in overhaul

Yahoo's chairman Roy Bostock and three other directors have announced they will step down as the digital media company continues its major internal overhaul.

 

Simon Calver quits LoveFilm for Mothercare

Simon Calver, the long-serving chief executive of LoveFilm, is taking on the task of turning around the struggling mother and baby retailer Mothercare, as its chief executive.

 

Honda plots to overhaul customers' online journeys

Honda is overhauling its digital presence in a bid to improve customers' online journeys.

 

BA suitcase race highlights Olympic spirit 1

There are plenty of jokes about airlines and baggage but British Airways is making the subject the focus of an Olympics-related TV ad, which features an international suitcase race.

 

Microsoft hires Mandeep Mason to head up EMEA mobile ad sales

Microsoft has appointed Mandeep Mason, sales director at Nokia-owned Navteq, as director of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue streams.

 

Sports Relief launches mobile app to drum up support

Sport Relief, the sister charity event to Comic Relief, has launched its first mobile app for both Android and iPhone devices, which will feature news and behind-the scenes-celebrity gossip for its flagship weekend event in March.

 

Groupon buys data start-up Adku to boost personalisation

Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m).

 

LateRooms.com livens up hotel offering with romance

LateRooms.com, the online hotel brand, is launching a campaign that introduces two characters, Lucy and Ben, and the strapline, "For your every need".

 

Vimto shifts marketing spend with increased digital investment

Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its growing online fan base.

 

Tribal DDB wins Guinness visitor attraction brief

Diageo has appointed Tribal DDB to create an interactive digital experience for visitors to its Guinness Storehouse brewery visitor attraction in Dublin.

 

Facebook 'likely to roll out mobile ads in weeks'

Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times.

 

Vevo promotes Labrinth with 'Lift' promotion

Vevo, the online music video platform, is introducing its 'Lift' promotion for emerging artists to the UK, starting with Sony Music artist Labrinth.

 
 

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