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Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

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Nestle brings back 'last Rolo' strapline in YouTube film series

Nestle has revived the classic Rolo strapline, 'Do you love anyone enough to give them your last Rolo?' for a series of online films, as the brand seeks to target a "whole new generation" of consumers.

 

Ballantine's takes liberties with truth in film charting fake history of the brand

Ballantine's brand extension into pickled eggs is just one of several fibs told in a fake history of the whisky label, in a 120-second YouTube spot for the Pernod Ricard brand.

 

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 

Ars Technica to launch in UK

Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.

 

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

 

Bob Wootton: 7 things I learned at the Wired conference

Quantum technologies, biotech and hackers: ISBA's director of media and advertising, Bob Wootton, gives his key takeouts from last week's Wired conference.

 

Ikea syncs mobile content with TV ads for 'Wonderful Everyday' celebration of meal times

Ikea has launched the latest instalment in its 'Wonderful Everyday' advertising campaign, which includes a deal with ITV that synchronises mobile content with TV ads.

 

Price comparison sites 'hiding' best deals from consumers, campaign group claims

Price comparison sites Comparethemarket, uSwitch, Confused.com, GoCompare and Moneysupermarket are hiding the best energy deals from consumers, according to consumer group The Big Deal.

 

Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.

 

Vice News to expand into seven countries

Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.

 

AOL UK to produce shows starring Richard Bacon, Tess Daly and Rochelle Humes

AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.

 

Blinkbox readies campaign to promote its cinema links

Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.

 

Newsbrands report record traffic in September

The websites of the UK's national newsbrands reported record traffic in September as people returned to work after one of the warmest summers on record to an agenda dominated by the Scottish Referendum, the Ebola scare, the return of football's Premi...

 

Google UK ad revenues climb 17% to $1.6bn

Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.

 

Guardian joins forces with Telegraph for media planning tool

Guardian News and Media (GNM) and Telegraph Media Group (TMG) have formed a ground-breaking partnership to launch a combined version of the Audiences not Platforms cross-platform planning tool.

 

Auckland poaches Metro's Karen Wall as executive director for ESI

Steve Auckland, the newly appointed group chief executive of ESI Media, has hired Metro leader, Karen Wall, as executive director for the group behind the Independent, Evening Standard and London Live news brands.

 

John Lewis to merge real and virtual worlds in innovation drive

John Lewis is placing digital innovation at the heart of its marketing agenda with a raft of initiatives designed to better integrate the on and offline worlds.

 

Seven morning takeouts from IAB Engage 2014

Missed this morning's sessions at #IABEngage or just want a recap? Nicola Kemp rounds-up the key themes from the conference so far.

 

Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'

Sir Martin Sorrell, the WPP chief executive, has hit out at the recent departure of Omnicom's chief financial officer, Randall Weisenburger, labelling the move "remarkable".

 

Facebook IQ reveals marketing to millennials is flawed

Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.

 
 

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