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Digital news & analysis

Pizza Express awards Rufus Leonard digital business

Pizza Express, the 430-strong restaurant chain, has appointed Rufus Leonard to create a digital strategy, following a competitive pitch.


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Poo-Pourri literally uses toilet humour in ad starring Santa on the loo

Santa is caught short while delivering presents to a home after a batch of milk and cookies doesn't agree with him, only just making it to the toilet in time to noisily void his bowels, in a scatological video ad for odour-killing spray Poo-Pourri.


Watch: Is the agency pitch good or evil? - Part 2

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: Is the agency pitch good or evil?


BBC plots £18m media consolidation

The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.


Oreo YouTubers ads banned for failing to clearly indicate marketing partnership

Oreo ads starring YouTubers including Dan and Phil have been banned by the Advertising Standards Authority because the ads did not clearly state the work was part of a marketing campaign for the Mondelez confectionery brand.


Hearst launches Good Housekeeping Institute online

Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.


'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.


Financial Times promotes Jon Slade to MD of B2C products

The Financial Times has internally announced commercial director Jon Slade will become managing director of its business to consumer operations.


Samsung becomes first Our Story sponsor on Snapchat

Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.


Brands target consumers on buses with iBeacons trial

iBeacons are being used in a trial which will allow brands to target people in close proximity to their stores on buses.


Why Spotify and Uber's tie-up provides a glimpse into a 'masscierge-driven' future

The deal between Spotify and Uber that allows passengers to control the music during their taxi rides offers marketers a great example of how technology can be used to make consumers' everyday lives effortlessly convenient, says James Kirkham, global...


Bulmers to reproduce Twitter users' handles as knitwear in 'yarn-bombing' campaign

Social media narcissists who have always yearned to see their Twitter handle reproduced in knitwear, your time has come. Bulmers wants to get people drinking cider in the winter months by injecting some woollen colour into their lives.


7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.


Watch: Benetton 'stones' woman with flowers to end violence

United Colours of Benetton has partnered with UN Women, the UN's agency for gender equality, in an effort to end abuse against women.


Hearst promotes Ella Dolphin to group commercial director

Hearst Magazines UK has appointed Ella Dolphin to the newly created role of group commercial director.


VisitBritain crowdsources digital marketing campaign

VisitBritain, the tourism agency, has crowdsourced nine films for the second part of its international "sounds of Great Britain" digital marketing campaign.


Durex and MTV highlights risk of HIV in sexy black-and-white spot

A steamy black and white film funded by MTV and Durex depicting a young couple breathlessly uttering phases such as "I know how to get her pulse racing and make her sweat", is used to warn of the dangers of unsafe sex.


Google Contributor: the end of ads on the web?

Google has challenged its own ad-funded business model by launching Contributor, a US service that asks users for a monthly subscription in return for ad-free access to the web.


Google faces break-up call from Europe

Google is facing pressure in Europe to split into separate companies, as politicians from the European Parliament draft a resolution intended to end the firm's search monopoly.


Grant Thornton appoints Possible as global digital agency

Grant Thornton, the accounting and business advisory company, has appointed Possible as its global digital agency.


BA and Visit Britain celebrate rugged British experiences in online films

British Airways and Visit Britain have teamed up to create a campaign that promotes UK destinations and BA routes to overseas visitors.


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