Matt Redman, the social strategy director at Wunderman, explains how Facebook can catch up with Twitter's mobile achievements.More
Latest digital news
News the former permanent secretary for government comms, Matt Tee, has been appointed as the first chief executive of the new media regulator, IPSO, has met with a mixed reaction.
Take a look at Campaign's top 20 most read news stories in July, which you might have missed.
Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.
HSBC has launched a digital and in-branch campaign aimed at celebrating holiday memories in the UK and abroad.
Waitrose has issued a profit warning and said a period of "unprecedented investment" in a variety of marketing initiatives, such as price-matching promotions, will hit first-half profits.
EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.
On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.
Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.
Travel rewards currency Avios partnered with Channel 4 to reveal the lucky winners of its 'Avios Big Reward' campaign, which gave members of the public the chance to bag 50 pairs of British Airways flights.
Russian beer drinkers can now unlock free-to-view movies on their computer, smartphone or tablet with a swipe of their Bluetooth-enabled bottle of Grolsch - though technophiles should be wary of excitedly spilling beer over their device in the proces...
Jaguar has signed up actor Idris Elba, designer Stella McCartney and singer-songwriter Emeli Sandé to promote the launch of its XE sports saloon, with the singer inviting consumers to shape her new track via social media ahead of an audio-visual perf...
Adam Crozier, chief executive of ITV, has admitted there is "work to be done" to boost viewers after being outperformed for share of commercial impacts (SOCI) by Channel 4, despite its World Cup coverage last month.
Adam & Eve/DDB has consolidated its grip on the Sony Mobile account by picking up its content marketing brief.
This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.
This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time.
Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.
Mexican food chain Chipotle UK has promised to give away 14,000 burritos over the course of seven days in August, in a promotion driven by Facebook and Twitter.
It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.
Unilever is understood to be revamping its global digital roster, as part of a strategy to build its integrated agency network.
Twitter has beaten analysts' expectations and boosted Q2 revenues by 124% year on year to $312m (£184m), although the social network made a loss of $145m (£86m), up from $42m (£28m) in 2013.
From The Wall
by Ben Milne, 01/08/2014
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