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Digital news & analysis

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.


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'Wow, no cow' sings Oatly boss Toni Peterrson in weirdly compelling YouTube film

Marketers rejoice - finally here's a CEO who not only 'gets' marketing, but who is so involved in his brand's advertising that he has penned a song, grabbed his 80s synthesiser, set it up in a field and crooned the words "Wow, wow, no cow" to promote...


Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.


Testicular cancer awareness campaign launches comedy show

Check One Two, the testicular cancer awareness campaign, is launching a comedy show airing tonight on Channel 4, as part of its commitment to beat cancer.


Virgin Media 'night owl' ad to break in X Factor

Virgin Media's next ad featuring Ally the Night Owl, an owl who likes to stay up late watching TV shows, will launch in 'The X Factor' tomorrow night.


The Economist uses cheeky tactics for digital campaign

The Economist is unveiling a campaign that uses provocative headlines in a bid to increase the brand's subscriber base.


Barnardo's 'Carebnb' site apes Airbnb to highlight state of care-leaver accommodation

What appears to be the homepage of an Airbnb-style website, transmutes from a smart room into a grim pastiche bearing an image of a squalid bedsit, in a Barnardo's campaign highlighting the plight of young people coming out of care.


PHD wins Media Grand Prix 2014

Omnicom's PHD has won the coveted Media Grand Prix 2014 after claiming no fewer than seven gold awards at the Media Week Awards last night.


Guardian wins Sales Team of the Year 2014

The Guardian has won Media Week's Sales Team of the Year in 2014 after a series of brave initiatives, new partnerships and strategic hires that have served to reinvigorate the news brand.


Amazon acquisition of Twitch contributes to $437m loss

Amazon has reported a third-quarter net loss of $437m, compared to a loss of $41m in the same period last year, with its $1bn acquisition of video game streaming site Twitch and lacklustre sales of its Fire phone contributing to its poor performance.


Brand recognition damaged by unnecessary changes, says Decoded author

The arrival of a new marketing director is often followed by significant brand changes. Phil Barden, the author of Decoded, warns that this action can result in unnecessary damage.


Waterstones and Airbnb tie up for competition inspired by man locked in bookstore

Inspired by the plight of the man who found himself trapped in a London Waterstones store overnight, the bookshop has teamed up with Airbnb for a competition to let 20 people spend the night in Waterstones on Piccadilly.


Diageo uses mobile tech for Haig Club and rolls out gold Baileys bottle for Christmas

Diageo is plotting a "dual screen" campaign for Haig Club that will send mobile ads to consumers when they are in the vicinity of outdoor posters.


Viral review: Chanel's film starring Gisele Bundchen is classy and fabulous

Social video experts Be On review the latest viral from Chanel


Why Generation Z needs a 'birds and the bees' chat about the digital world

Connected young people are losing touch with reality thanks to internet manipulation, says Dino Burbidge, director of technology and innovation, WCRS, who now knows who PewDiePie is.


Carluccio's hands digital account to Delete

Carluccio's, the Italian restaurant chain, has appointed Delete as its digital agency.


Critical Mass hires Sacha Reeb as ECD

Critical Mass has appointed Huge's group creative director Sacha Reeb as its executive creative director, replacing Alistair Campbell.


Firebox censured by ASA for causing offence with 'UNT' mug

Online gadget retailer has been reprimanded by the Advertising Standards Authority for advertising on its homepage a mug that appears to spell out the word "cunt".


Kids tell film crew about their superhero sightings for Save The Children ad

Children in developing countries tell a documentary crew they have seen flying superheroes who have brought water, medicine and food to alleviate the suffering in their lives, in a touching and gently humorous ad for Save The Children.


Four banking brands getting content marketing right

Banks are trying to restore their damaged reputations through the use of content marketing, says Shafqat Islam, chief executive, NewsCred.


Does dynamic pricing risk turning personalisation into discrimination?

Altering the price of a product based on the credentials of the consumer is already being tested and used in many areas of our everyday lives, but when does this personalisation turn into discrimination, asks Sal Thomas, creative planner, Blue Chip.


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Latest jobs Jobs web feed


The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014


Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014


Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014


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