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'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

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Employers urged to 'endorse' homeless young people on LinkedIn for charity ad push

The Prince's Trust has launched a campaign to encourage employers to take a fresh look at young people from troubled backgrounds, highlighting the skills they have to offer from having learnt the "hard way".

 

Peter Bazalgette: the creative industry needs to work together on diversity

Sir Peter Bazalgette, the chair of Arts Council England and former chairman of Endemol, has called on the creative industries to work together to improve diversity.

 

Amazon profit down but sales up in Q4, helped by buoyant Christmas

Amazon made a profit of $214m (£142m) in the last three months of 2014, which included the Christmas trading period, down $25m on last year's performance.

 

Tracy De Groose promoted at Dentsu Aegis Network

Tracy De Groose, the chief executive of Dentsu Aegis Network UK, has been promoted to its EMEA executive board, following the appointment of Rob Horler as the network's first US chief executive.

 

Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list

Budweiser's Super Bowl ad "lost puppy" has topped this week's Campaign Viral Chart, which features several spots created for the game on Sunday.

 

Google quarterly profits up 30% for last three months of 2014

Google has reported a $4.76bn (£3.16bn) quarterly profit, up 30% on the year before, with revenue growth of 15% to $18.1bn.

 

Buzzfeed and Friskies in purrfect harmony for Super Bowl viral

Social video experts Be On review the latest viral by BuzzFeed and Friskies.

 

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has said the industry needs to boost the hit rate to 100%.

 

Watch: what makes a good marketing director?

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Imogen Wilson (Plan UK), Mat Finch (Warner Leisure Hotels), Martin Moll (Honda) and Adrian Mooney (Tata Global Beverages)

 

Deezer in talks with ad agencies ahead of marketing push

Deezer, the music-streaming service, is looking for its first UK advertising agency.

 

Channel 5 asks Omnicom clients to seek 'independent advice'

Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertisi...

 

Bloomberg launches business hub to expand beyond the city

Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.

 

Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'

Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh...

 

Twitter adds group DMs and 30-second video to social network

Twitter is introducing new functionality to its social network that allows users to upload up to 30-seconds of video and engage in private group chats with followers.

 

Netmums founder launches YouTube network with Panasonic

Siobhan Freegard, the founder of Netmums, the UK parenting advice site, has launched the Channel Mum YouTube network, with Panasonic as a launch partner.

 

Twitter unveils native video feature

Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app.

 

Mark Read to become global chief executive at Wunderman

Mark Read, the chief executive at WPP Digital, has been named the global chief executive at Wunderman, replacing Daniel Morel.

 

Lexus goads competitors in hi-tech outdoor campaign

Car manufacturer Lexus has kicked off an outdoor campaign that tracks the brand of cars driving past, triggering a personalised message encouraging the driver to switch to a Lexus.

 

Three runs Instagram competition with the Capital Breakfast show

Three is expanding its 'Feel at Home' campaign with a ten-day Instagram competition in partnership with Global Radio's Capital Breakfast show with Dave Berry and Lisa Snowdon.

 

OMC appoints Mark Craze as chairman

The Outdoor Media Centre, the outdoor media trade body, has appointed Mark Craze, the former chief executive of Havas Media UK, as its chairman, replacing Naren Patel.

 
 

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