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Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

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Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

 

Twitter and Facebook tackle video ads but whose strategy is better?

Twitter and Facebook have taken different approaches with respect to their video ad experiences. Alex Macnamara, UK managing director at Tremor Video, weighs up the benefits and pitfalls of each method.

 

Made.com makes Scottish Referendum marketing "blunder"

Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.

 

Alibaba set to raise $21.8bn and break record for largest IPO ever

Chinese ecommerce giant Alibaba is set to raise $21.8bn (£13.24bn) when it floats later today (19 September) on the New York Stock Exchange, making it one of the largest flotations in financial history.

 

Apple CEO Tim Cook pens letter to calm privacy fears following iCloud hack

Apple chief executive Tim Cook has written an open letter in an attempt to assuage consumer fears over privacy invasion, after nude pictures of celebrities were leaked last month after the tech giant's iCloud service was allegedly hacked.

 

Sennheiser brags it can please even the 'most seasoned' ears

German audio specialist Sennheiser shows it makes people's ears feel "oh so good" in this quirky (if not slightly creepy) online ad for its 'let your ears be loved' campaign.

 

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts"...

 

Jack Wills hires Havas Work Club for digital

Jack Wills, the fashion retailer known for its preppy clothes, has appointed Havas Work Club as its digital agency in the UK.

 

Proximity captures The Economist's integrated business

The Economist has appointed Proximity London to handle its integrated account.

 

Richard Branson: Virgin Trains to create 'unparalleled on-board experience' in £50m investment

Virgin Trains will make a £50m investment in creating an "unparalleled" passenger experience, Richard Branson revealed today as the company unveiled a marketing campaign to highlight its "unique" customer service proposition.

 

MailOnline's £60m target on track as US site overtakes UK

MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track.

 

Study finds TV and digital outdoor best at 'making brands famous'

Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide.

 

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

 

Failed at real-time marketing? Try right-time instead

If you've failed in real-time marketing, then that's great, as it means that you've tried it out, says Anne-Marie Kline, founder of BrandLive, DigitasLBi.

 

Dentsu Aegis Network appoints Mark Hollinshead as non-exec director

Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.

 

Viral review: Beats By Dre's Serena Williams ad is big on swagger but emotionally light

Social experts Unruly review the latest viral from Beat by Dre.

 

BMW censured by ASA over ad depicting speed and acceleration

BMW has been reprimanded by the Advertising Standards Authority for making speed and acceleration the main message of its marketing communications in a tweet that boasted about the performance of its M235i model.

 

Betfair puts money where its mouth is and pays out on 'no' in Scottish referendum

Betfair is so confident of the outcome of the Scottish referendum that it is already paying out a "substantial six figure sum" to punters who have opted for a "no" in the independence vote.

 

Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.

 

Ofcom rejects London Live's bid to cut programming

London Live's application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it "would result in a departure from the character of the licensed service."

 
 

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Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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