Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.More
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Marketers rejoice - finally here's a CEO who not only 'gets' marketing, but who is so involved in his brand's advertising that he has penned a song, grabbed his 80s synthesiser, set it up in a field and crooned the words "Wow, wow, no cow" to promote...
The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.
Check One Two, the testicular cancer awareness campaign, is launching a comedy show airing tonight on Channel 4, as part of its commitment to beat cancer.
Virgin Media's next ad featuring Ally the Night Owl, an owl who likes to stay up late watching TV shows, will launch in 'The X Factor' tomorrow night.
The Economist is unveiling a campaign that uses provocative headlines in a bid to increase the brand's subscriber base.
What appears to be the homepage of an Airbnb-style website, transmutes from a smart room into a grim pastiche bearing an image of a squalid bedsit, in a Barnardo's campaign highlighting the plight of young people coming out of care.
Omnicom's PHD has won the coveted Media Grand Prix 2014 after claiming no fewer than seven gold awards at the Media Week Awards last night.
The Guardian has won Media Week's Sales Team of the Year in 2014 after a series of brave initiatives, new partnerships and strategic hires that have served to reinvigorate the news brand.
Amazon has reported a third-quarter net loss of $437m, compared to a loss of $41m in the same period last year, with its $1bn acquisition of video game streaming site Twitch and lacklustre sales of its Fire phone contributing to its poor performance.
The arrival of a new marketing director is often followed by significant brand changes. Phil Barden, the author of Decoded, warns that this action can result in unnecessary damage.
Inspired by the plight of the man who found himself trapped in a London Waterstones store overnight, the bookshop has teamed up with Airbnb for a competition to let 20 people spend the night in Waterstones on Piccadilly.
Diageo is plotting a "dual screen" campaign for Haig Club that will send mobile ads to consumers when they are in the vicinity of outdoor posters.
Social video experts Be On review the latest viral from Chanel
Connected young people are losing touch with reality thanks to internet manipulation, says Dino Burbidge, director of technology and innovation, WCRS, who now knows who PewDiePie is.
Carluccio's, the Italian restaurant chain, has appointed Delete as its digital agency.
Critical Mass has appointed Huge's group creative director Sacha Reeb as its executive creative director, replacing Alistair Campbell.
Online gadget retailer Firebox.com has been reprimanded by the Advertising Standards Authority for advertising on its homepage a mug that appears to spell out the word "cunt".
Children in developing countries tell a documentary crew they have seen flying superheroes who have brought water, medicine and food to alleviate the suffering in their lives, in a touching and gently humorous ad for Save The Children.
Banks are trying to restore their damaged reputations through the use of content marketing, says Shafqat Islam, chief executive, NewsCred.
Altering the price of a product based on the credentials of the consumer is already being tested and used in many areas of our everyday lives, but when does this personalisation turn into discrimination, asks Sal Thomas, creative planner, Blue Chip.
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