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King backs new Candy Crush game with global ad push

King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.


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Hemingway classics get the Instagram treatment to attract young readers

The heft of Ernest Hemingway classics 'For Whom the Bell Tolls', 'The Old Man and the Sea' and 'A Farewell to Arms' has been cut down to three 15-second nuggets in an attempt to attract the short attention spans of social media-obsessed youths, in an...


The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.


Matt Damon and Thandie Newton feature in Ebola film

Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.


In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.


Aldi teams up with chef Jean-Christophe Novelli to create 'luxury' Christmas dinners

Aldi has teamed up with celebrity chef Jean-Christophe Novelli to offer consumers the chance to win a luxury Christmas dinner for two at five restaurants across the UK.


The O2 signs up YPlan night-out app as official 'going out sponsor'

The O2 has signed an agreement with YPlan, the event-finding and ticket-booking widget, which will allow consumers to use the mobile app to book tickets to events at the Greenwich-based arena.


Yahoo usurps Google as Firefox's default search partner ending decade-long partnership

Yahoo is replacing Google as the default search engine on internet browser Firefox in the US, a move that could erode Google's 90% domination of the search market.


Q&A: Tremor Video chief talks online video advertising

The rise of online video is only set to continue as it is inherently easier to sell than copy alone, says Bill Day, chief executive of Tremor Video as he discusses the future of TV vs video advertising


Brands must not clutter the virtual world with 'rubbish', says Coke online chief

Brands need to clean up, de-clutter their online content and treat their virtual presences like physical stores, according to David Martin, European online director at Coca-Cola.


Watch: Is the agency pitch good or evil? - Part 1

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: Is the agency pitch good or evil?


ASA bans 'strongly sexual' Giffgaff ad

The Advertising Standards Agency (ASA) has banned a "strongly sexual" ad by Giffgaff, the mobile telephone network, after one complaint.


Johnston Press, Local World and Newsquest unite for 1XL digital sell

Local media owners, Johnston Press, Local World and Newsquest, have formed a partnership to create a nationwide digital advertising proposition called 1XL.


Ofcom kick-starts investigation into £3bn Premier League TV rights

Ofcom has opened an investigation into how the Premier League sells £3 billion worth of live UK audio-visual football rights in the UK, following a complaint from Virgin Media.


Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".


Argos apes Tinder for Christmas gift finding app

Argos has borrowed the "swiping" concept pioneered by Tinder for an app that helps customers narrow down gift choices for friends.


Forever Sports wins BSME's Launch of the Year

Forever Sports, Haymarket Media's fitness, style and sport magazine, was named Launch of the Year at last night's BSME Awards.


Square Up Media launches Foodism in print

Foodism, the food and drink website owned by Square Up Media, will launch as a monthly print title next month.


Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.


Publicis Groupe integrates Nurun into Publicis Worldwide and Razorfish

Publicis Groupe is dividing and integrating its newly acquired digital and design agency Nurun into both Publicis Worldwide and Razorfish Global.


Tackling the £6.5bn ad fraud problem

Ari Levenfeld, the senior director of privacy and inventory quality at Rocket Fuel, the programmatic platform that was linked to ad fraud earlier this year, explains what it is doing to combat the issue.


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TT not PC External website

by Ian Moore, 23/11/2014


Beer monsters External website

by Greg Taylor, 21/11/2014


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