Digital news & analysis

McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3 June.

Malibu launches VIP-themed Facebook app as part of summer style activity

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.

Vimto partners with Vevo to target teens

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.

Beckham channels Beethoven in Samsung viral campaign

Samsung has released an online video for the Galaxy Note mobile phone starring former Manchester United and Real Madrid footballer David Beckham.

Danone ramps up marketing for Evian and Volvic brands

Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.

Samsung Olympic spot invites people to 'take part'

Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria Pendleton, inviting people to ''take part in the true spirit of the Olympic Games".

Celebrities back same-sex marriage campaign

Stephen Fry, Sir Richard Branson, Yvette Cooper MP and pop-group The Saturdays have become the first high-profile names to support the same-sex marriage campaign for the Coalition for Equal Marriage.

Media360: Spotify preaches the gospel of music

Media360 delegates who thought they were in for just another presentation from Spotify got a surprise when the London Community Gospel Choir led them through a 20-minute singalong.

Google Chrome beats IE to become the world's favourite browser

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web browser, according to figures web analytics company StatCounter.

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Microsoft prepares MSN UK 'Best of now' campaign

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.

Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.

Media360: Claudine Collins on being followed by Rubins and Parker

Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team and being followed by PHD's chief executive Daren Rubins and MediaVest's managing director Steve Parker.

Media360: The Week's commercial leader talks about adapting to the iPad

It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.

Europe instructs Google to offer search dominance remedies

Google has been given a "matter of weeks" by the European Commission to offer remedies to concerns about its dominance of the search market "for the benefit of competition and innovation in the sector".

4th Screen Advertising to sell ads on Daily Mash mobile site

The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad sales partner as it moves to monetise is newly launched mobile website.

Yahoo appoints internal candidate Spilman as chief marketing officer

Yahoo's interim chief executive Ross Levinsohn has rejigged the company's management team, naming Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. .

Nike kick-starts global football campaign starring Ribery and Neymar

Nike is focusing on the new generation of football players in its 'My Time is Now' campaign, which stars Santos FC's Neymar and Bayern Munich's Franck Ribery.

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that "the old language of press or paper doesn't fit...