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Box TV launches streaming service for network websites

Box TV, the Bauer Media and Channel 4 joint venture, has launched a streaming service for its seven TV channels and is to offer Magic, Kiss and Kerrang on Freeview through the red button.

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How EA took top social brand accolade

Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.

 

Facebook usage down as marketing concerns grow, claims YouGov

Facebook use is down nine percentage points year on year among UK internet users as people become fed up with marketing on social media sites, claims a YouGov survey.

 

Ford uses 'Europe's Super Bowl' to push technology credentials

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

 

EA scoops top spot in Social Brands 100

The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.

 

Consumers urge brands to boycott Facebook over domestic violence

Car marque Nissan has pulled its ads from Facebook after they appeared next to a page making light of violence towards women.

 

Metro launches gaming site with £1.9m ad campaign

Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".

 

Lynx highlights Africa's 18th birthday with social graffiti

Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.

 

Grand Visual bolsters management team

Grand Visual has hired Ben Putland as production director and Jeremy Taylor as account director.

 

Industry view: Will Xbox One revolutionise home entertainment?

Microsoft is touting its next generation Xbox One console as the "ultimate all in one home entertainment system", but the jury is out on whether it will prove quite as revolutionary as the brand hopes.

 

So, Tumblr sells to Yahoo - what happens next?

With this acquisition, Marissa Meyer's new-look Yahoo has paid a high price for cool and in the long-term, things are far from certain, says Philip Dyte, paid social media manager at iProspect.

 

Teens take a different view of social media

Research from the Pew Research Center points to how Twitter isn't perceived by some teens as a social network in the same way as Facebook or LinkedIn.

 

DigitasLBi and Razorfish appoint international leaders

DigitasLBi and Razorfish, the Publicis-owned digital networks, have appointed international leaders.

 

Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding

Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.

 

Ed Miliband condemns Google for tax avoidance

Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.

 

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

 

Marks & Spencer loses AdWords battle to Interflora

Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.

 

Microsoft launches Xbox One to fulfill 'all in one' home entertainment role

Microsoft is refreshing its Xbox console brand for the first time in eight years with the launch of Xbox One, which the company claims will use cloud technology to provide an "all in one" home entertainment system.

 

Shelter picks Chameleon as strategic partner for online giving

Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.

 

Barclaycard teams up with Dare for digital campaign

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

 

Helen Weisinger to leave EDC group marketing role

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.

 
 

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