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Karl Marsden: 'In the year ahead, trust has a major role to play'

Multi-platform print-based media brands can play a big part in the media landscape of 2015, says Karl Marsden, managing director of Shortlist Media.

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GE teams up with Nas in music content push

GE is continuing its content-led strategy with the launch of a documentary about breakdancing produced by US rapper Nas.

 

Weetabix kicks off campaign to encourage kids to eat fruit with cereal

Weetabix is kicking off a multi-channel campaign in January that aims to get kids "excited" by the breakfast brand.

 

Wave a magic wand over marketing - Video Part 2

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Mark Cameron (Jaguar Land Rover), Kat Ward-Smith (O2) and Imogen Wilson (Plan UK)

 

Top 10 media buyers

1. Mark Collins Collins remains the industry s most significant media buyer following the collapse of the Publicis/Omnicom merger. The Group M operation that he spearheads still controls at least a third of all the UK s trackable media spend. He st...

 

Comparethemarket.com plans soap-style Christmas Day exit

Comparethemarket.com is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV.

 

Comparethemarket.com plans soap-style Christmas Day exit

Comparethemarket.com is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV.

 

Puma names pop star Rihanna as global ambassador

Puma has named Rihanna as its global ambassador and creative director for womenswear, as it looks to grow its share of women's leisurewear.

 

Mail Advertising restructures under Rosemary Gorman

Mail Advertising, the commercial operation for the Daily Mail and Mail on Sunday, has merged its classified and display advertising sales teams under Rosemary Gorman as part of a group restructure.

 

Technics apes Beats with music platform launch

Technics, the audio brand, has relaunched after six years with a new music service and ad campaign designed to "evoke the feeling of rediscovering music".

 

Managing director Jane Macken leaves Haymarket after 26 years

Jane Macken, managing director of Haymarket Business Media, home to Campaign, Marketing and PR Week, is leaving the publishing group after 26 years in the company.

 

Lastminute.com snapped up for £76m by Swiss travel firm Bravofly Rumbo

Lastminute.com, one of the brands that came to define the internet boom of the late 1990s, has been sold to Swiss travel firm Bravofly Rumbo for $120m (£76m) by its US owner.

 

Karen Stacey to replace Simon Rees at DCM

Simon Rees is stepping down as chief executive of the Digital Cinema Media (DCM) at the end of January, to be replaced by interim leader Karen Stacey.

 

How marketing can prevent a future of dystopian connected cities

Cities are becoming the ultimate connected ecosystems, says Dax Hamman, chief product officer at Chango, with enhanced 4G mobile coverage and cloud computing technology allowing us to stream information from the internet at all times of the day.

 

Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

 

Honda's Instagram and YouTube channels get the Skeletor treatment

Nothing says festive advertising quite like a skeleton on a hacking rampage, but for Honda its early success with Skeletor has taken the character to other social media channels.

 

Top 10 digital innovations

1. Beats Music It is not often that agencies get to add billions of dollars to a client s net worth and provide impetus for one of the biggest tech deals of recent times. Trent Reznor, the Nine Inch Nails frontman and Beats chief creative officer, ...

 

Google launches 2014 Zeitgeist video

Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.

 

Mazda transforms car into musical instrument in YouTube film

If you've ever wondered what a car sounds like as a musical instrument, now is your chance to find out, as car brand Mazda has teamed up with tech company Mogees to transform a car into a percussion instrument.

 

Johnston Press hires creative and sales directors

Johnston Press has appointed Andrew Cunning, the creative director at Harper Collins Publishers, as chief creative officer and hired Liam Reynolds to lead its national ad sales.

 

News UK appoints Omnicom's Chris Amor as trading director

News UK Commercial has hired Omnicom Media Group's Chris Amor to replace Matt Shreeve as the publishing group's trading director.

 
 

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