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Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman.

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Sainsbury's launches Tu brand online as it plots £1bn fashion business

Sainsbury's has begun selling its Tu clothing range online, as part of plans to transform the fashion sub-brand into a £1bn business.

 

Havas UK revenue climbs 22% in Q2

Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.

 

Viral review: Old Spice does Ice Bucket Challenge with a twist

Social video experts Be On review the latest viral from Old Spice

 

Syfy hires Lowe and Partners for brand campaign

Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.

 

Bailes and Unerman join Campaign CityLive Challenge judging panel

Darren Bailes, the executive creative director at VCCP, and Sue Unerman, the chief strategy officer at MediaCom UK, are among the judges lined up for the Campaign CityLive Challenge.

 

Magnum beacon tech allows Londoners to 'get together' for ice cream

Ice cream brand Magnum has unveiled a smartphone app that allows users to seek out friends in the local area and invite them to "get together for a Magnum".

 

Lidl focuses on 'modern' brand credentials in £20m ad push

Lidl has unveiled a £20m brand campaign that explains what the "modern Lidl is all about", in a bid to attract more affluent shoppers.

 

GSK refreshes corporate sites in wider brand refocus

GlaxoSmithKline is giving its corporate sites a makeover, in what it views as a key step towards bolstering the company's image globally.

 

Twitter launches learning hub for agencies

Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.

 

Phones4u sends consumers to the 'future' with interactive video

Phones4u is promising to transport consumers into the "future" in its latest interactive video campaign.

 

Take a look inside the Post Office's 'Design Lab' concept

Post Office CMO Pete Markey tells Marketing that the 300-year-old organisation is planning to modernise its brand by "fusing digital with the in-branch experience".

 

Netflix obsessive Ricky Gervais fantasises himself into US dramas

TV "superfan" Ricky Gervais is so in love with US drama that he imagines himself appearing in various Netflix series, including 'Orange Is The New Black', where one of the inmates calls him an "ugly bearded lady-man".

 

Will Facebook's new ad format get a 'Like' from users?

Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.

 

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

 

IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

 

Facebook to crack down on 'clickbait' articles

Facebook is to downgrade "clickbait" articles that feature eye-catching headlines but poor-quality content.

 

Mountain Dew superhero rides seahorse in 15-second-per-episode 'mini mini-series'

An animated miniature superhero takes to the skies on the back of a real-life bottle rocket, is launched towards a kitchen ceiling by the handle of a toaster, rides a seahorse rodeo-style and snowboards on the ice surrounding seafood at a fishmonger ...

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

 
 

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