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3 top tips on how to save an epic social media fail

The latest brand to find itself at the centre of a social media storm was Greggs, purveyor of sausage rolls on the high street.

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Asda fashion label George hopes to 'unlock' tech potential with first hackathon

Asda has hooked up with Wired magazine publisher Condé Nast to conduct its first hackathon, with the aim of conceiving an idea for fashion label George that can be developed into a piece of consumer technology.

 

Greenpeace campaign highlights Amazon and Twitter's use of 'dirty energy'

Greenpeace USA has launched a digital video campaign via its YouTube channel to put pressure on digital companies such as Amazon and Twitter to use renewable energy to power their data operations.

 

French chocolatiers rebel and sweeten up public with social media campaign

France's beloved chocolate and pastry makers have started a social media campaign to oppose the French government's plans to impose health warnings on cakes and chocolates.

 

Steve Ballmer quits Microsoft board less than six months after resigning as CEO

Former Microsoft boss Steve Ballmer has quit the board less than half a year after leaving the chief executive post, ending his 34-year tenure at the technology group.

 

House of Fraser celebrates gay marriage in menswear promo

House of Fraser is highlighting the "wedding season" with a short humorous film celebrating gay marriage.

 

Greggs gives lesson in Twitter crisis management after fake logo debacle

Greggs became victim to a viciously satirical version of its own logo yesterday, when Google searches for the baker displayed a fake tagline that read, "Providing shit to scum for over 70 years".

 

Lake Capital rejects demands of Engine's rebel shareholders

Lake Capital, the private equity company set to buy Engine, has refused to improve its offer to ex-employee shareholders.

 

Canadian coffee store Tim Hortons blacks out premises to promote Dark Roast

Canadian coffee drinkers were shocked to find their local branch of Tim Hortons coffee shop completely blacked out, with everything from the exterior to the cars parked outside covered in black material - all part of a stunt to promote the brand's ne...

 

Cancer Research UK campaign reinforces its mission to increase survival rates

Charity Cancer Research UK has launched a multi-media campaign setting out its ambition to increase cancer survival rates.

 

AppNexus valued at $1.2bn after raising $60m

AppNexus, the ad tech company, has raised $60 million (£36.0 million) in investment, valuing the company at $1.2 billion.

 

Adidas promotes 'life-sized' Predator Instinct video game with killer robot ad

A short film full of strobe effects, super-fast edits and barely-glimpsed images of a scary robot firing a laser rifle at a footballer forms the basis of a call-to-action for Adidas' 'Predator Instinct: The Game' football challenge.

 

Facebook's 'Buy' button: a leap too far?

Dan Hocking, managing partner at Holler, checks out Facebook's 'Buy' button for brands.

 

Monsoon Accessorize celebrates 30th birthday with digital push

Monsoon Accessorize, the global fashion retail group, is to launch two digitally focused seasonal campaigns as part of its latest marketing strategy.

 

Hottest virals: Toyota enlists the rapping middle-class family again, plus Adidas and Agent Provocateur

The latest virals from Toyota, Adidas and Agent Provocateur.

 

Four lessons from a day with YouTube stars

Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands.

 

Magazine ABCs: IPC Media maintains dominance in home interests sector

IPC Media maintained its dominance in the home interests sector in the first half of 2014, with its Ideal Home, Style at Home and Living etc, all increasing their combined print and digital circulations.

 

Magazine ABCs: Top 100 at a glance

The digital transition taking place within the UK's magazine industry was highlighted in today's report for the first six months of 2014 by the Audit Bureau of Circulations.

 

The Week's CEO Kerin O'Connor on the significance of its first digital audit

As The Week reports its first digital ABC, chief executive Kerin O'Connor talks about the reasons why Dennis Publishing made the move and why it is not included along side the magazine in the official ABC audit.

 

Magazine ABCs: Hello! overtakes OK! for the first time in 15 years

Hello!'s circulation has overtaken OK! magazine for the first time in 15 years, according to the latest report from the Audit Bureau of Circulations.

 

M&S launches fuller-breasted lingerie digital campaign

M&S has unveiled a minute-long online film created by an all-female team, which aims to celebrate positive body image.

 
 

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