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Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

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Amnesty International burns candles to illuminate new hope

A man kneels, his head bowed, his hands pulled behind his back, shackled in chains, while a man presents his daughter for the world of prostitution, and a gun stands upright.

 

Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo

The latest viral ads from Pedigree, Oude Meester and Fruyo.

 

YouTube reveals user habits to appeal to 'older' marketers

Google has released research on UK YouTube users for the first time.

 

Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

 

Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow 2014 is offering a £30,000 prize to whoever in the business community comes up with the best digital idea to engage consumers during and after this summer's Commonwealth Games.

 

Google's revenues surge but shares drop as it grapples with transition to mobile

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

 

Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA

Facebook has beaten Twitter to the title of the most "marketing friendly" social platform, according to a poll of social media marketers carried out by the Direct Marketing Association.

 

Fableists believe children like Finn should be outdoors enjoying life

After a boy spends a day alone, contemplating how to fill his time and then taking to the streets with his skateboard, the words "Kids don't belong in factories" fills the screen.

 

YouTube reveals user habits to appeal to 'older' marketers

Google has released research on UK YouTube users for the first time.

 

Reckitt kicks off Euro digital pitch

Reckitt Benckiser, the consumer goods giant, is holding a digital pitch covering 19 of its brands across Europe.

 

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

 

Lynx unleashes £9m 'Peace invasion' campaign

Giant peace signs were seen up and down the country yesterday (15 April), from London to Edinburgh, as part of Unilever's £9m campaign for its Lynx Peace deodorant.

 

Social Brands 100 Youth: Pizza Hut most social youth brand in UK

Pizza Hut is the best brand at building and maintaining social media relationships with the UK's youth, followed by high-street bakery chain Greggs, according to social media agency Headstream.

 

Tesco hit by further sales decline as it turns to digital Clubcard and social network

Tesco has reported that like-for-like sales in the UK have dropped 1.3% as it is squeezed by discounters Aldi and Lidl, but is seeking to turn around its fortunes by adding value for customers with a digital Clubcard and its own social network.

 

Ash runs Tinder experiment to show smokers are less desirable to opposite sex

Smoking makes you less attractive to the opposite sex. Action on Smoking and Health (Ash) believes it has proved this by creating two profiles on dating app Tinder using images of the same person, with one profile portraying her as a smoker and the o...

 

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

 

Bauer Media restructures sales team around agencies

Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.

 

Arklu says 'girls can be superheroes too' with doll design competition

A female superhero that can fly with a jetpack and protect dinosaurs using a helmet with retractable spikes is just one of the genius ideas put forward by small children for a completion that argues "girls can be superheroes too".

 

US Airways apologises after tweeting obscene image at a customer

US Airways was forced to apologise after tweeting an image of a woman with a toy plane in her vagina at a customer during a previously innocuous exchange with the person.

 

Watch: Why ustwo is the 'John Lewis of digital'

Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.

 
 

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