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Deezer in talks with ad agencies ahead of marketing push

Deezer, the music-streaming service, is looking for its first UK advertising agency.

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Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has said the industry needs to boost the hit rate to 100%.

 

Watch: what makes a good marketing director?

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Imogen Wilson (Plan UK), Mat Finch (Warner Leisure Hotels), Martin Moll (Honda) and Adrian Mooney (Tata Global Beverages)

 

Channel 5 asks Omnicom clients to seek 'independent advice'

Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertisi...

 

Bloomberg launches business hub to expand beyond the city

Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.

 

Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'

Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh...

 

Twitter adds group DMs and 30-second video to social network

Twitter is introducing new functionality to its social network that allows users to upload up to 30-seconds of video and engage in private group chats with followers.

 

Netmums founder launches YouTube network with Panasonic

Siobhan Freegard, the founder of Netmums, the UK parenting advice site, has launched the Channel Mum YouTube network, with Panasonic as a launch partner.

 

Twitter unveils native video feature

Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app.

 

Mark Read to become global chief executive at Wunderman

Mark Read, the chief executive at WPP Digital, has been named the global chief executive at Wunderman, replacing Daniel Morel.

 

Lexus goads competitors in hi-tech outdoor campaign

Car manufacturer Lexus has kicked off an outdoor campaign that tracks the brand of cars driving past, triggering a personalised message encouraging the driver to switch to a Lexus.

 

Three runs Instagram competition with the Capital Breakfast show

Three is expanding its 'Feel at Home' campaign with a ten-day Instagram competition in partnership with Global Radio's Capital Breakfast show with Dave Berry and Lisa Snowdon.

 

OMC appoints Mark Craze as chairman

The Outdoor Media Centre, the outdoor media trade body, has appointed Mark Craze, the former chief executive of Havas Media UK, as its chairman, replacing Naren Patel.

 

Microsoft Q2 profits fall but revenues bolstered by strong cloud and tablet sales

Microsoft has reported a 11% year-on-year plummet in profits for the last three months of 2014, with net income down to $5.86bn (£3.88bn), although sales were up 8% to $26.6bn.

 

Freeview gives away free entertainment in hidden camera digital ads

Freeview launches its latest series of digital ads today, which show the benefits of free services.

 

Across The Pond produces special films for Kingsman film push

Content agency Across The Pond has produced a series of four short digital films as part of the publicity push for the release of spy drama Kingsman: The Secret Service, featuring Colin Firth.

 

Lowe agencies develop British Heart Foundation Wear Red work

Lowe Open and DLKW Lowe have launched an integrated marketing push to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February.

 

Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.

 

Watch: how to make the leap to becoming a marketing director

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Andrea Newman (HSBC), Wander Bruijel (Philips) and Mark Cameron (Land Rover)

 

MailOnline posts record 199.4m global monthly browsers

Monthly visitors to MailOnline, the world's biggest English-language newsbrand, hit new highs of 199.4 million browsers in December 2014, according to figures from the Audit Bureau of Circulations.

 

Victoria's Secret joins Super Bowl melee to deliver Valentine's Day message

Lingerie chain Victoria's Secret is getting in on the Super Bowl action by releasing an online film of five models playing American Football and buying a TV spot during the big game.

 
 

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Dishonour bound External website

by Greg Taylor, 29/01/2015

 

4 native advertising predictions External website

by Chris Quigley, 29/01/2015

 

Just jiggle it External website

by Greg Taylor, 28/01/2015

 

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