Additional Information
Content
AOL appoints Dannii Minogue as contributing editor
AOL UK has signed a deal with Dannii Minogue to become contributing editor for its glossy women's website myDaily.com and, separately, has appointed Noel Penzer as vice-president, business development Europe.
AOL UK: signs up Dannii Minogue as contributing editor to myDaily.com
The launch of premium content site Mydaily.com in September is part of AOL's strategy to become the world’s largest provider of premium content.
Minogue will be producing three pieces of content for the site every week throughout 2011, on subjects including culture and women's issues.
Her first article, published on the site today (16 December), is an interview with 'The X Factor' winner, Matt Cardle.
Noel Penzer, who worked on the Branded Entertainment deal with Danii Minogue, will be responsible for creating new deals and relationships with content producers.
He joined AOL in October from Warner Music Group, where he was business development director. He will report to Kate Burns, head of AOL Europe.
In October, AOL acquired online technology news, information and analysis network TechCrunch as part of its content-led strategy.
This article was first published on mediaweek.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Account Manager Purple Consultancy £25000 - £30000 per annum, London
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
