Additional Information


Personal data use does not infringe privacy, MPs decide

Claims that the use of personal data for the targeting of online advertising is an infringement of privacy have been dismissed after an inquiry by an influential all-party committee of MPs.

Olympics: MPs criticised its ‘No Marketing Rights’ scheme

Olympics: MPs criticised its ‘No Marketing Rights’ scheme

Share this article

In a report published today (Thursday), the Culture Media and Sport Select Committee backed the Advertising Association’s argument that the advertising industry is a critical source of funding for other creative industries.

The report highlighted the AA’s warning that the European Union’s draft Data Protection Regulation "could damage direct marketing, internet advertising and the UK economy both off- and online".

The MPs concluded: "Increasing use is being made of personal data to improve the targeting of online advertising. While concerns around this have prompted reviews of data-protection legislation, we do not think the targeting of appropriate advertising – essential to so many business models – represents the greatest threat to privacy."

The report described the Olympics’ "No Marketing Rights" scheme as excessively restrictive, warning that it is preventing creative companies from realising the benefits from the Olympic legacy.

It also warned that the success of UK creative industries could be jeopardised by online piracy and any watering down of intellectual property rights.

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^