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Apple uses Dead Poets' Society speech to demonstrate iPad creativity

"We don't read and write poetry because it's cute. We read and write poetry, because we are members of the human race. And the human race is filled with passion."

iPad ad uses Dead Poets' Society speech

iPad ad uses Dead Poets' Society speech

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"And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for."

So said Robin Williams’ character Professor Keating in the Dead Poets’ Society. His speech is resurrected here for this Apple iPad air TV ad, which demonstrates the machine as a tool or vehicle for creativity.

Brand: Apple

Microsite: Your Verse 

This article was first published on marketingmagazine.co.uk

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