Apple uses Dead Poets' Society speech to demonstrate iPad creativity
"We don't read and write poetry because it's cute. We read and write poetry, because we are members of the human race. And the human race is filled with passion."
iPad ad uses Dead Poets' Society speech
"And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for."
So said Robin Williams’ character Professor Keating in the Dead Poets’ Society. His speech is resurrected here for this Apple iPad air TV ad, which demonstrates the machine as a tool or vehicle for creativity.
Microsite: Your Verse
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Assistant Marketing Strategy Manager Thorntons £Competitive + Benefits, Alfreton, Derbyshire
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Brand Manager Ball & Hoolahan £Excellent Salary Package , South East England / London (Greater)
- Innovation Senior Brand Manager Ball & Hoolahan £48,000 + Car/Car Allowance, South East England
- Digital Marketing Specialist Colyer London £25000 per annum, London (Central), London (Greater)
- Senior Brand Manager Diageo Great reward package for great talent, Amsterdam / Dublin / Madrid / London (Greater)