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Kate Moss goes sci-fi in Alexander McQueen film

Bright orange hair, a black leather coat, a neon sign stating "OPEN 24 HRS" and a follower with the letters "SKRM" tattooed on his fingers.

Kate Moss goes sci-fi in Alexander McQueen fashion film

Kate Moss goes sci-fi in Alexander McQueen fashion film

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Kate Moss, the new face of Alexander McQueen, stars in the dark, dystopian and futuristic film for the fashion brand’s Spring/Summer collection.

The faceless figure following Moss throws a doll, dressed exactly like the supermodel, in to a bin, as they move into a derelict house.

Brand: Alexander McQueen

Director: Steven Klein

This article was first published on marketingmagazine.co.uk

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