Virgin Active wants you to clench your butt
Butt clenches: you can do them anywhere, anytime. You can do them while making a sandwich, while standing on an escalator, even while waiting for a bus.
Virgin Active: unveils 'butt' campaign
And you can wear anything while doing butt clenches, according to this latest viral by Virgin Active. From gold hotpants to bright red leggings, a smart skirt for work to some super-jazzy gym shorts, the world of butt clenching is your oyster.
Brand: Virgin Active
Client: Brian Waring, chief marketing officer
This article was first published on marketingmagazine.co.uk
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