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'Dumb Ways to Die' enjoys a bloody Valentine

Those anarchic marketers at Melbourne's Metro Trains are at it again.

Dumb Ways to Valentine: going for another viral hit

Dumb Ways to Valentine: going for another viral hit

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Not content with the massive viral hit of last year, Dumb Ways to Die, the train authority has released a Valentine’s Day version. Watch out for a heartbreaking and bloody Valentine.

Client: Metro Trains (Melbourne)

Agency: McCann Melbourne

This article was first published on marketingmagazine.co.uk

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