Betfair to send Snapchat users boastful pictures showing size of its...odds
Snapchat is well-known for people using it to send each other pictures of their genitals and now Betfair is getting in on the action by sending customers self-destructing pictures of its massive, erm, odds.
Betfair to use Snapchat for live odds
Users will be sent a unique URL and information about a double odds offering for this Saturday’s
Client: Mark Ody, brand director at Betfair
This article was first published on marketingmagazine.co.uk
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