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Tory chairman Grant Shapps under fire over 'beer and bingo' Budget 2014 ad

Conservative Party chairman Grant Shapps has caused controversy on Twitter by posting an ad boasting about measures in yesterday's Budget statement to cut taxes on bingo and beer duty.

Bingo tweet: posted by Conservative Party chairman Grant Shapps

Bingo tweet: posted by Conservative Party chairman Grant Shapps

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Shapps tweeted the ad last night, stating: "Cuts bingo and beer tax helping hardworking people do more of the things they enjoy. RT to spread the word." The ad features the word "Bingo!" made with multi-coloured bingo balls.

It follows the announcement by Chancellor George Osborne yesterday that taxes on bingo halls would be halved from 20% to 10%, while there is to be a 1p cut in beer duty.

When speaking on the BBC’s Newsnight programme, Liberal-Democrat Treasury minister Danny Alexander commented that the ad was "rather patronising" and that it "demeans some sensible things in the Budget".

Critics of the ad have begun using the hashtag #LetThemEatBingo.

When asked about the ad, Osborne told the 'Today' programme on BBC Radio 4: "I think it’s very good that people know we’re helping the brewing industry and part of the Budget is about supporting jobs in Britain. These industries employ many thousands of people."

What marketers need to know about the Budget 2014 statement.

This article was first published on marketingmagazine.co.uk

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