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Pepsi Max makes commuters jump with alien invasions and tigers at London bus shelter

An alien space invasion, tigers running loose, a giant tentacle emerging from the depths of the underground and a giant robot destroying buildings with laser beams in its eyes: this bus stop has it all.

Pepsi Max: brand springs surprises at a London bus stop

Pepsi Max: brand springs surprises at a London bus stop

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Pepsi Max installed a London bus stop on New Oxford Street with digital technology and a camera facing the street behind the shelter, giving the allusion that the digital display was a glass window panel.

The different effects were then played on top of this image, causing passers by to stop, stare and take pictures.

Brand: Pepsi Max

Agency: AMV BBDO

This article was first published on marketingmagazine.co.uk

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