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Stephen Hawking advises England footballers to 'welly it' in Paddy Power viral

Professor Stephen Hawking has lamented the England football team's inability to "hit a cow's arse with a banjo" when it comes to penalties in a pre-World Cup viral campaign by Paddy Power.

Stephen Hawking advises England footballers to 'welly it' in Paddy Power viral

Stephen Hawking advises England footballers to 'welly it' in Paddy Power viral

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The legendary theoretical physicist breaks down the statistics and reveals that the key to penalty-taking success is to "give it some welly".

Hawking also details the ideal conditions for English footballers (including 3pm kick-off times and sympathetic European referees) before revealing that he will be putting his money on Brazil to win this summer.

Brand: Paddy Power

Client: Harry Dromey, ‘mischief champion’ at Paddy Power

Agency: Taylor Herring

This article was first published on marketingmagazine.co.uk

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