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BR Digital Awards: @WstonesOxfordSt praised as Primark agency wins Grand Prix

Lowe Profero picked up the Grand Prix at the BR Digital Awards for their 'Primania' work for Primark, at last night's event held at Troxy, East London.

Brand Republic: the digital awards were held at Troxy in East London

Brand Republic: the digital awards were held at Troxy in East London

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The sell-out event was hosted by 'Green Wing's' Stephen Mangan and included entertainment by drummer and percussionist Fish, as well as a Vine Booth that recorded some of the night's most memorable moments.

The winners at the event included We Are Social, which picked up the trophy for Agency of the Year, and Channel 4, who were handed the award for Sales Team of the Year.

DigitasLBi celebrated their win for Expertise: Talent Management, while the Rising Star gong was awarded to Waterstones' Jonathan O'Brien.

Brand Republic Digital Awards Winners

Product Sectors: Automotive & Transport

  • Winner: "the new Fiesta fashion dash with Asos", Mindshare Media for Ford
  • Highly commended: "deliver the bride" eight&four for AnyVan

Product Sectors: Business to Business

  • Winner: "the feed" by Getty Images, R/GA London for Getty Images

Product sectors: Communications

  • Winner: "your world", MRM Meteorite for Intel
  • Highly commended: "Google outside", R/GA London for Google

Product Sectors: Fashion

  • Winner: "Primania", Profero for Primark
  • Highly commended: "Dr Martens SS14, standforsomething", Goodstuff Communications for Dr Martens

Product Sectors: Financial Services

  • Winner: "my player twin", RAPP UK for Barclaycard
  • Highly commended: "meerkat tales – live reading", VCCP for Comparethemarket.com

Product Sectors: FMCG

  • Winner: "grow your own", We Are Social for Heinz Tomato Ketchup
  • Highly Commended: "live young January", We are Social for Evian

Product Sectors: Leisure & Sport

  • Winner: "stories are waiting", Arena for Eurostar
  • Highly commended: "driving business value for Tourism Ireland", Carat UK for Tourism Ireland
  • Highly commended: "RBS 6 Nations social media 2013", Synergy Sponsorship for RBS

Product Sectors: Media Entertainment

  • Winner: "glitch – the longest/shortest TV ad ever", Mediabrands International for Microsoft Xbox One
  • Highly commended: "amazing world of Gumball: your toy", Holler for Cartoon Network EMEA
  • Highly commended: "Wolverine declassified", Way to Blue for 20th Century Fox

Product Sectors: Not for profit & Public Service

  • Winner: "f*** the firewall", Lida for Tourettes Action
  • Highly commended: "the killing does Christmas Jumper Day", Contagious Content for Save the Children

Product Sectors: Retail & Ecommerce

  • Winner: "Carat, Very.co.uk, and Celebrity Big Brother", Carat UK for Shop Direct Group
  • Highly commended: "Christmas in a day", amvbbdo for Sainsbury's
  • Highly commended: "a recipe for success", PHD for Sainsbury's

Strategy: Video

  • Winner: 'bacon don't buffer', Poke for Everything Everywhere
  • Highly commended: 'the support group', Arena for Domino's Pizza

Strategy: Integrated

  • Winner: "One Direction: our moment", Cake for Eden Parfums
  • Highly commended: "be a headliner", DeVries SLAM for Hunter
  • Highly commended: "Just Eat kidnap", Havas Media for Just-eat.co.uk

Strategy: Search

  • Winner: "PlayStation4 Growing Market share through online branding", Manning Gottlieb OMD for PlayStation
  • Highly commended: "paid and natural search working in unison", iCrossing for TKMaxx

Strategy Social

  • Winner: "Red Bull cliff diving", Holler for Red Bull
  • Highly commended: Doctor Who 50th", Realise for BBC Worldwide

Strategy: Mobile

  • Winner: getting our mobile X Factor", Arena for Domino's Pizza
  • Highly commended: "getcash", SapientNitro for RBS
  • Highly commended: "Audi vision", Somo for Audi

Strategy: Website

  • Winner: "Ford EcoSport Limited Edition", Blue Hive for Ford of Europe
  • Highly commended: "100 McDonald's moments", Razorfish for McDonald's

Strategy: Viral

  • Winner: "Renault Clio vavavoom", Manning Gottlieb OMD for Renault
  • Highly commended: "Carat and Isobar: Kellogg's Krave", Carat and Isobar for Kellogg's

Strategy: Advertising

  • Winner: "Google outside", R/GA London for Getty Images

Strategy: Affiliate Marketing

  • Winner: "moving into the longer tail of the internet", Affilinet for Debenhams

Strategy: Email

  • Winner: "wolf whistle email", Lida for Virgin Holidays

Specialist: Creative Technology, sponsored by AtTask

  • Winner: "Ikea 360", Lida for Ikea

Specialist: Engagement

  • Winner: "Primania", Profero for Primark

Specialist: Marketing on a Shoestring

  • Winner: "Jura lost island", Holler for Whyte & Mackay

Expertise: Talent Management, sponsored by Aspire Global Network

  • Winner: DigitasLBi

Sales Team of the Year

  • Winner: Channel 4

Agency of the Year, sponsored by The Blueprint

  • Winner: We Are Social

This article was first published on marketingmagazine.co.uk

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