Additional Information


Content

Charity Plan uses image of rose to tell the horrors of female genital mutilation

A single red rose, its petals glistening, sits against a white background, before the flower is squeezed together between two blades.

Share this article

The blades belong to a pair of scissors, and they slice through the rose’s petals with ease, defacing the flower permanently.

The film is part of charity Plan’s "Because I am a girl" campaign, aiming to educate people about the widespread practice of female genital mutilation (FGM), which Plan claims has affected 125 million girls and women over the world.

Brand: Plan

Agency: Marmalade Film & Media

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^