Additional Information


Content

Kameleon lands Sofaworks content brief

The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.

Sofaworks: 'sniff' by TBWA\Manchester

Sofaworks: 'sniff' by TBWA\Manchester

Share this article

The family-owned furniture chain is seeking to increase its presence in digital content beyond the traditional marketing space. Kameleon has been charged with developing and implementing a strategy focused on video to improve its online engagement.

Sarah Lynch, branding and advertising manager, said: "Sofaworks has always been an extremely personal brand with a deep relationship with customers. We see digital content as a huge opportunity to bring that to life, and help customers to better understand who we are and what we do."

Sofaworks was the broadcast sponsor of Channel 4’s 'Gogglebox'.

 

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^